| |
|---|---|
| Broadcast area | Charlotte metropolitan area |
| Frequency | 1370kHz |
| Branding | Streetz 103.3 & 100.5 |
| Programming | |
| Format | Mainstream urban |
| Ownership | |
| Owner |
|
| Operator | Core Communications |
| History | |
First air date | 1948; 77 years ago (1948) |
Former call signs | WLTC (1948–2005) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 22027 |
| Class | D |
| Power |
|
Transmitter coordinates | 35°13′4.5″N80°53′35.3″W / 35.217917°N 80.893139°W /35.217917; -80.893139 |
| Translators |
|
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | streetz1033clt |
WGIV (1370kHz) is acommercialAM radio stationlicensed toPineville, North Carolina, and serving theCharlotte metropolitan area. It airs anmainstream urbanradio format. WGIV is owned by Frank Neely's RFPJY, LLC, but the station is operated by Steve Hedgwood's Core Communications, which owns a similartrimulcast inAtlanta ofW233BF,WIPK andWFDR-FM.
By day, WGIV is powered at 5,000 watts. To protect other stations on1370 AM, it reduces power at night to 67 watts. WGIV issimulcast onFM translatorsW277CB at 103.3MHz andW263CY at 100.5 MHz, both of which are licensed to Charlotte.
This is the second local station to use the WGIV call letters; the originalWGIV (1600 AM) was the first station in the Charlotteradio market to target the African-American audience full time.[2]
The current incarnation of WGIV started asdaytimer WLTC in the late 1940s, and was licensed to serveGastonia. For the majority of the station's existence, WLTC airedcountry music andSouthern gospel. A midday gospel show was hosted by Tillie Lowery. After 25 years of hosting the program, Lowery retired in 1995.
In the late 1980s, WLTC was acquired by Ford Broadcasting inChina Grove. The format would go full-time Southern gospel.
In 1998, Ford sold the station to current owner Frank Neely, who ownedWGCD. WLTC would change formats tourban gospel.
On September 16, 2005, WLTC changed call letters to the then-discarded WGIV. Shortly afterwards, WGIV would relocate their tower to a location southwest ofUptown Charlotte, and would be relicensed toPineville. For the next eight years, the station would air afull-service format aimed towards African-Americans, usually with urban gospel in the mornings, talk shows in the middays, andurban AC music in the afternoon and evening hours. WGIV would acquire the W277CB translator in 2010.
On March 30, 2014, WGIV changed formats tomainstream urban, branded as "Streetz 103.3".[3] The full-service urban format moved exclusively to wgivcharlotte.com. The station competed againstWPEG, which had not had a competitor since December 2010, when rhythmic-formattedWIBT flipped to a moreMainstream Top 40 direction. WGIV received new competition in August 2015, whenWQNC relaunched their hip hop-intensive mainstream urban format.
In December 2020, WGIV began simulcasting onWDYT.