 Studio in downtown Peoria | |
| |
|---|---|
| Broadcast area | Peoria, Illinois |
| Frequency | 97.3MHz |
| Branding | 97.3 River Country |
| Programming | |
| Format | Country music |
| Affiliations | |
| Ownership | |
| Owner |
|
| WGLO,WIXO,WVEL,WZPW | |
| History | |
First air date | August 2, 1993; 32 years ago (1993-08-02) |
Call sign meaning | "Fire" (station's original moniker, Fire 97.3) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 72080 |
| Class | B1 |
| ERP | 23,500 watts |
| HAAT | 103 meters (338 ft) |
Transmitter coordinates | 40°46′22.1″N89°44′50.4″W / 40.772806°N 89.747333°W /40.772806; -89.747333 (NAD83) |
| Links | |
Public license information | |
| Webcast | Listen live Listen Live (iHeart) |
| Website | 973rivercountry.com |
WFYR (97.3FM) is a radio station broadcasting acountry musicformat[2] and licensed forElmwood, Illinois, United States, in the Peoria area. The station is owned byCumulus Media,[3] which purchased the station fromTownsquare Media.[4]
Ever since the station signed on on August 2, 1993, it has always aired acountry format. At first, WFYR used the branding "Fire 97", while using the Jones Satellite Networks' CD Country format on the air. The first local personality on the station was Program Director/Morning Host Dr Chris Michaels (now at competitor WXCL). The second air talent added locally in 1996 was Robb Rose to Afternoon Drive/Promotions Director. In the early-2000s, it was changed to "97.3 River Country". From September 6, 2013, to February 2, 2020, it used the nationally syndicated "Nash FM" branding.[5][non-primary source needed][6]
Today, they are known for boosting local country music artists, with a weekly feature. From 2013 to 2020, the station competed in the Nash Next National Competition.
On February 3, 2020, WFYR rebranded back to its previous identity as "97.3 River Country."[7]
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