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| Broadcast area | Utica-Rome, New York |
|---|---|
| Frequency | 104.3MHz |
| Branding | Big Frog 104 |
| Programming | |
| Format | Country |
| Affiliations | Compass Media Networks Westwood One |
| Ownership | |
| Owner |
|
| WIBX,WODZ-FM,WOUR,WLZW | |
| History | |
First air date | October 10, 1948; 77 years ago (1948-10-10) (as WRUN-FM) |
Former call signs | WRUN-FM (1948–1976) WKGW (1976–1993) WKFM (1993) |
Call sign meaning | "Frog" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 50362 |
| Class | B |
| ERP | 100,000watts |
| HAAT | 139 meters |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | bigfrog104.com |
WFRG-FM (104.3MHz), branded asBig Frog 104, is acountry musicradio station licensed toUtica, New York.[2] Owned byTownsquare Media as part of a cluster with news-talk stationWIBX, hot AC-formattedWLZW, classic hits-formattedWODZ and classic rock-formattedWOUR, it bills itself as "Central New York’s #1 For New Country".
104.3 FM in Utica signed on the air in 1948 asWRUN-FM, a simulcast of AM stationWRUN. In 1976 the station changed callsigns toWKGW and began airing an adult contemporary format under the name KG-104 then Magic 104. For many years, they were the market leading AC station, outlasting competitorWUUU in this format. In its later years, the name was changed to back to KG-104. Their market leading status would not last though. In 1989, now-sister stationWLZW switched to an adult contemporary format, and toppled KG-104 from its market-leader status. In 1993, WKGW assumed the classic rock format and call letters ofWKFM. These were formerly heard in the Syracuse market on 104.7 FM, which had changed to country-formattedB104.7 on June 1, 1993.
The country music format now heard on WFRG actually began on 95.9 FM (then 96.1 (nowWODZ)) as "96 Frog". As part of anApril Fool's Day gimmick, 96 Frog swapped frequencies with then-WKFM that day. The improved signal strength was so popular that, following the bankruptcy and shutdown of WKFM, the station applied for a frequency reassignment. When it was granted by theFCC, WFRG began calling itself Big Frog 104.
WFRG was previously owned by Forever Broadcasting (hence the "Big Frog" branding) but was sold to Regent Broadcasting (nowTownsquare Media) in August 1999.
In addition to the frog-themed local jocks used in most Froggy stations, WFRG also airs the syndicated programsDanny Wright,Retro Country USA,American Country Countdown andTaste of Country Nights.
43°03′27″N75°25′03″W / 43.0576°N 75.4174°W /43.0576; -75.4174
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