 | |
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|---|---|
| Broadcast area | Florence, South Carolina |
| Frequency | 92.9MHz |
| Branding | Eagle 92.9 |
| Programming | |
| Format | Country music |
| Affiliations | Premiere Networks Motor Racing Network |
| Ownership | |
| Owner |
|
| WDAR-FM,WDSC,WJMX,WJMX-FM,WRZE,WWRK,WZTF | |
| History | |
First air date | February 16, 1954 (1954-02-16) |
Former call signs |
|
Call sign meaning | Eagle |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 16936 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 492.9 meters (1,617 ft) |
Transmitter coordinates | 34°22′4.00″N79°19′21.00″W / 34.3677778°N 79.3225000°W /34.3677778; -79.3225000 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | eagle929online |
WEGX (92.9FM) is a commercialradio station licensed toDillon, South Carolina, United States, and serving theFlorence andMyrtle Beach areas. Owned byiHeartMedia, it carries acountry music format branded as "Eagle 92.9". Its studios are in Florence, and the transmitter is located atWBTW's nearly 2000-foot tower inDillon County northeast of Florence.
For many years Eagle 92.9 had the call letters WDSC-FM. The format wasadult contemporary in the 1980s when WDSC-FM became WZNS Z-92.9 and increased its signal power, already at 100,000 watts, by moving to one of the area's tallest towers, the one already used by WPDE-TV.
WZNS "Z93" playedclassic rock in the early 1990s. During the summer of 1993,WRCQ owner Metropolitan Broadcasting managed the station and aired the same programming on WZNS and WRCQ. In November, WZNS went off the air.[2] Leading up to the switch in format, the station engaged in several stunts meant to attract attention, such as broadcasting the sound of chickens clucking, bouncing balls, barking dogs, running water, and a computerized countdown from 32,084. After the switch to country in 1994, billboards and newspaper ads advised people "Do not listen to 92.9 FM."[3]
Eagle 92.9 announced a move to studios inFayetteville, North Carolina later that year. OwnerBeasley Broadcasting also owned Fayetteville country stationWKML.[4]
The station did not do well in Fayetteville, and after 5 months, the station moved back to Dillon.[5] On July 2, 1997, three years after buying the station, Beasley announced it would sell WEGX.Root Communications ofDaytona Beach owned several stations in theFlorence, South Carolina andMyrtle Beach, South Carolina markets, areas where Beasley had not succeeded in buying radio stations.[6]
Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.[7]
With Qantum Communications once again concentrating their efforts on the Florence market and surrounding Pee Dee Region, the station quickly ascended to the top of the Arbitron rankings and has held its position consistently over the years, finishing second only to contemporary urban station WYNN 106.3. The station plays host to all MRN and PRN broadcasts as the official home for NASCAR in the region.
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WEGX, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale ofWALK AM-FM inPatchogue, New York toConnoisseur Media via Qantum.[8] The transaction was consummated on September 9, 2014.