| Broadcast area | Greater Orlando |
|---|---|
| Frequency | 660kHz |
| Branding | Poder 660 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| WFYY | |
| History | |
First air date | 1986 (as WGOR at 650 inChristmas, Florida) |
Former call signs |
|
Former frequencies | 650 kHz (1986–1990s) |
Call sign meaning | call sign transferred from990 AM, formerly owned byDisney |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 21810 |
| Class | B |
| Power | 3,500watts day 1,000 watts night |
| Repeater | 103.1 WFYY-HD2 (Windermere) |
| Links | |
Public license information | |
| Website | poder660.com |
WDYZ (660kHz) is acommercialAMradio stationlicensed toAltamonte Springs, Florida, and servingGreater Orlando. The station is owned by Norsan Media, and airs aregional Mexicanradio format. The studios and offices are inMaitland, Florida.
WDYZ'stransmitter is off Charles Street inLongwood.[2] The station uses a three-tower array. It transmits with 3,500watts by day, but becauseAM 660 is aclear channel frequency reserved forWFAN inNew York City, WDYZ must reduce power to 1,000 watts at night. The station uses adirectional antenna at all times.
The station firstsigned on the air in 1986 as WGOR.[3] Originally it broadcast on 650 kHz and was licensed toChristmas, Florida. WGOR was a 10,000-wattdaytimer. It carried aChristian radio format.
In the 1990s, the station was acquired by Floyco, Inc.[4] It changed itscall sign to WORL to represent Orlando. It moved one spot up the dial to AM 660 and changed itscity of license to Altamonte Springs. The move was designed to allow the station to broadcast around the clock, which was not possible when it was on AM 650, due to its proximity toWSMNashville, the 50,000-watt clear channel station on 650 kHz.
In 2001, WORL was acquired by James Crystal, Inc., which also owned stations in theMiami andWest Palm Beachradio markets. Crystal programmed a mix of talk, business news and religion. But the company ran into financial problems several years later. In 2006,Salem Communications acquired the station, which would air its own lineup ofconservative talk programming.[5]
In July 2019, it was announced thatJVC Broadcasting, owners of country station WOTW, would acquire WORL and its FM translator for $900,000.[6] Salem moved the conservative talk format toWTLN (950 AM) on August 19, 2019, and the station beganstunting by redirecting listeners to 950 AM on a loop. As Salem retained rights to the WORL call sign, the WDYZ call sign from990 AM was swapped to 660 AM. JVC announced that it planned to launch a newhot talk format on the station,Florida Man Radio, which officially launched on September 9, featuring hosts likeBubba the Love Sponge, Scott Ledger, andThe Shannon Burke Show (which had been displaced byWYAY inAtlanta after its sale and conversion toK-Love).[7][8]
In November 2019, JVC announced plans to syndicate theFlorida Man Radio programming state-wide, adding Gainesville sister stationWYGC to the network beginning November 11, 2019.[9] The station also announced thatEd Tyll would join the network as midday host.[10]
On February 8, 2023, WDYZ changed its format from hot talk to sports, branded as "ESPN 660", with programming fromESPN Radio around the clock.[11]
On June 13, 2024, JVC Broadcasting announced it would sell their Orlando stations, including WDYZ and simulcasting translator 105.5 W288CJ, to Norsan Media for an undisclosed amount, later revealed to be $6 million. The station will flip to a Spanish-language format upon the sale's closure, as Norsan focuses on such formats on their stations nationwide.[12] The following day at 6:00 pm, the station began stunting with an unbrandedregional Mexican radio format. It was rumored to use the "La Raza" branding used by other Norsan Media stations with the radio format. The sale was finalized on August 30, 2024.[13] The station's format officially launched on October 1, 2024, under the “Poder 660” branding.[14]
28°41′35″N81°20′57″W / 28.69306°N 81.34917°W /28.69306; -81.34917