 | |
| Broadcast area | Rochester metropolitan area |
|---|---|
| Frequency | 100.5MHz (HD Radio) |
| Branding | Country 100.5 |
| Programming | |
| Format | Country |
| Subchannels | HD3: Lite Rock (adult contemporary) |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WAIO,WHAM,WHTK,WKGS,WNBL,WVOR | |
| History | |
First air date | 1963; 62 years ago (1963) |
Former call signs |
|
Former frequencies | 92.5 MHz (1963–1964) |
Call sign meaning | "Drive" (callsign transposed, former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 37546 |
| Class | B |
| ERP | 50,000watts |
| HAAT | 146 meters (479 ft) |
Transmitter coordinates | 43°2′1.00″N77°25′18.00″W / 43.0336111°N 77.4216667°W /43.0336111; -77.4216667 |
| Links | |
Public license information | |
| Webcast | Listen Live HD3:Listen Live (HD3) |
| Website | country1005.iheart.com |
WDVI (100.5FM) is acountry musicradio station inRochester, New York. The station is owned and operated byiHeartMedia. Its studios are located at theFive Star Bank Plaza building in downtown Rochester, and its transmitter site is inVictor, New York.
Monday through Saturday mornings, WDVI runsThe Bobby Bones Show, based inNashville, fromPremiere Networks, asubsidiary of iHeartMedia.
The station was previously known asWVOR-FM, a hotadult contemporary music station for many years. The station was owned by the Lincoln Group before being sold toAmerican Radio Systems (ARS), a forerunner ofCBS Radio. ARS was forced to sell the station toJacor to meetFederal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (nowiHeartMedia).
WVOR-FM rebranded from "Mix 100.5" to "The Drive" in 2006, leaning its direction towardsAdult album alternative, and changed its callsign to WDVI; the WVOR calls would be placed on sister stationWISY, in nearbyCanandaigua. The station remained aMediabase hot adult contemporary reporter, however. The AAA lean was dropped in2012.
On June 30, 2017, at 5 p.m., WDVI returned to its previous brand as "Mix 100.5".[2] It shifted toadult contemporary on August 3, 2020, while keeping the "Mix" branding.[3]
On October 25, 2021, at 9 a.m., after playing "Drift Away" byUncle Kracker featuringDobie Gray, WDVI flipped to country, branded as "Country 100.5", with the first song being "Famous Friends" byChris Young andKane Brown.[4] Along with the format change, the station brought in Jeremy Newman, the popular former morning show host from rival stationWBEE-FM, to host middays, and the syndicatedBobby Bones morning show was moved to the station from sister stationWNBL, however, it remained being simulcast on WNBL until July 1, 2022, when it flipped to all '80s hits.[5]
