| Frequency | 760kHz |
|---|---|
| Programming | |
| Format | Southern gospel music |
| Ownership | |
| Owner | WFM Incorporated |
| History | |
First air date | March 1988 |
Call sign meaning | "Western Carolina Inspiration Station" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 70623 |
| Class | D |
| Power | 3,500watts daytime only |
Transmitter coordinates | 35°47′40″N81°43′12″W / 35.79444°N 81.72000°W /35.79444; -81.72000 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wcisradio.com |
WCIS (760kHz) is anAMradio station broadcasting asouthern gospel music format. Licensed toMorganton, North Carolina, United States, it serves the Morganton area. The station is owned by WFM Incorporated.
In December 1985, theFederal Communications Commission (FCC) granted a license to American Beacon Broadcasting, majority owned by Ernie Penley, Jr., station manager ofWPTL inCanton, North Carolina. Sherrill Greene ofGlen Alpine was the other owner. The plan was to playContemporary Christian music by such artists asAmy Grant andSandi Patti, with a target audience of 25 to 45.[2]
WCIS did not sign on until March 1988, and the format changed to southern gospel in January 1989. Many listeners were over 50.[3]
On February 1, 2008, the station's building was destroyed by fire. John Whisnant, Jr., who had won the Southern Gospel DJ of the Year award three times, said he believed the fire was intentionally set to cover up aburglary.[4] WCIS returned to the air on March 1 with automation and a backup transmitter, with plans to begin live broadcasts eventually. A new studio was planned onHighway 126.WMIT sent its chief engineer to get the station running again, and station employees were helping with construction of the new studio.[5]
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