| |
|---|---|
| Broadcast area | Palm Beach County |
| Frequency | 1230kHz |
| Branding | 1230 The Gambler |
| Programming | |
| Format | Sports gambling |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
First air date | July 31, 1936; 89 years ago (1936-07-31) (as WJNO) |
Former call signs |
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Call sign meaning | Carried over from the former WBZT (1290 AM); nowWJNO |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 20439 |
| Class | C |
| Power |
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Transmitter coordinates | |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | 1230thegambler |
WBZT (1230AM) is a radio station broadcasting asports gambling format. Licensed toWest Palm Beach, Florida, United States, the station serves the West Palm Beach area. With a synchronous amplifier inPompano Beach, it also coversFort Lauderdale. The station is owned byiHeartMedia, Inc.[2]

The station went on the air asWJNO at 1 p.m. on July 31, 1936. According to thePalm Beach Post, WJNO was originally aCBS affiliate, and it aired everything fromclassical music toSteve Allen.[3]
In September 1943, pollsters found that 94 percent of all radios in use in Palm Beach, West Palm Beach and Lake Worth were tuned to WJNO (1230 AM). At the time, the 7-year-old station was the only signal betweenOrlando and Miami.[4]
On August 13, 1979, WJNO's program director, John Picano, moved the station to a full-time news station. WJNO switched from national syndicated talk shows during the daytime to local hosts in 1984. Afternoon host Mike ("Captain Radio") Levine left for Tampa and Jack Cole from Boston, at that time 45 years old, took the slot. Cole referred to himself as the "Inquisitor General" and described his program as coming from "World Headquarters".
In September 1984, Barry Young is hired as midday talk host. According to thePalm Beach Post, Young was a conservative "who believes in nuclear energy, the death penalty and, more often than not,Ronald Reagan. Abortion is repugnant, he says, and a vice-presidential candidate that goes by Ferraro-Zaccaro would be better off as a foreign sports-car." Young was first heard on WJNO from early 1980 to 1982 when he was hosting overnights fromWRNG in Atlanta. The program was broadcast on a small number of stations via GN (The Georgia Network) and FN (The Florida Network). Young came to WJNO fromWGBS in Miami, where he angered management by leaving. "Barry Young has a valid contract with this radio station," Lee Fowler, WGBS operations manager, said.
By 1986, according to theMiami Herald, WJNO was running constant local and state news, punctuated by national feeds, from 6 a.m. to 10 a.m. six days a week. Local talk hosts worked weekdays from 10 a.m. until 8 p.m., when a national talk show network took over.[4]
Barry Young left WJNO in April 1987 to join the staff of new talk stationKFYI inPhoenix, Arizona.[5][6] John Broward and John Levitt did the program until late summer.[7] This time there is no question that Young's contract allowed for his move. In Phoenix, Young would later become a founding partner inWestStar TalkRadio Network, a broadcast syndication company. WJNO carries programming, such asThe Kim Komando Show originated bt WestStar. Also in 1987, Mike Miller fromWIOD in Miami joined the station.[7]
In May 1988, Jack Cole moves to KFYI. Cole was hired by former WJNO midday host and then KFYI program sirector, Barry Young.[8] Lee Fowler, formerly of WNWS in Miami, moves into the slot.[9] Geoff Charles and Dick Farrel host the program in his absence.[10]
In January 1989, Miller shifted to 9 a.m. to noon, Fowler moved to noon to 3 p.m., and Geoff Charles moves to the afternoon slot. The syndicatedRush Limbaugh Show was on the station briefly.[11] That March, Jack Cole returned to WJNO from Phoenix.[10]
In April 1993, Miller was fired and replaced with the syndicatedG. Gordon Liddy show. Miller returned the following year hosting afternoon drive atWBZT (1290 AM), then moved to Jacksonville and eventually left radio.[12][13]
In September 1994,Randi Rhodes, then 36, is brought in from WIOD, where she was the evening talk show host. General manager George Mills said Rhodes would bring a "younger, more aggressive approach" to the station's lineup. "She's very talented. I think she'll be a positive addition," Mills said.[14]
In March 1997, Fairbanks Communications purchased a station at1040 AM and moved WJNO to that spot on the dial, after more than six decades at 1230, to take advantage of its strong signal strength in southern Palm Beach and Broward counties.[3]

In January 2000, WJNO and WBZT swapped frequencies. WJNO moved to 1290 AM and WBZT moved to 1230 AM. The switch was designed to boost WJNO's signal in all of Palm Beach County but weaken it in Broward and Miami-Dade, where it competed with other Clear Channel properties.[3][15] On December 20, 2000, the 1230 facility changed its call sign from WJNA to WBZT.[16]
On July 31, 2017, WBZT changed its format from news/talk to sports, branded as "1230 The Zone", with programming fromCBS Sports Radio.[17] On June 9, 2022, WBZT relaunched the sports format with an emphasis on sports gambling, branded as "1230 The Gambler" and carrying programming fromVSiN.[18]