![]() | |
| Broadcast area | Gulfport-Biloxi-Pascagoula |
|---|---|
| Frequency | 104.9MHz |
| Branding | News Talk 104.9 FM |
| Programming | |
| Language | English |
| Format | News/talk |
| Network | Fox News Radio |
| Affiliations | Premiere Networks Westwood One Compass Media Networks Fox Sports Radio |
| Ownership | |
| Owner |
|
| WKNN-FM,WMJY,WQYZ | |
| History | |
First air date | June 1, 1964; 61 years ago (1964-06-01) |
Former call signs | WACY-FM (1964–1967) WCIS-FM (1967–1978) WKKY (1978–1991) WUNI (1991) WZBA (1991–1995) WYOK (1995–1999) WDWG (1999–2001) WBUB-FM (2001-2003)[1] |
Call sign meaning | Modification of former call sign WBUB, originally meaning "Bubba" |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 29687 |
| Class | C2 |
| ERP | 16,000watts |
| HAAT | 268 meters (879 feet) |
Transmitter coordinates | 30°29′09.70″N88°42′53.10″W / 30.4860278°N 88.7147500°W /30.4860278; -88.7147500 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | newstalk1049.iheart.com |
WBUV (104.9MHz, "News Radio 104.9 FM"), is acommercialFMradio stationlicensed toMoss Point, Mississippi, and serving theGulfport–Biloxi-Pascagoularadio market. The station broadcasts anews/talkformat and is owned byiHeartMedia, Inc. The studios and offices are on DeBuys Road inBiloxi.
WBUV has aneffective radiated power (ERP) of 16,000watts. Thetransmitter is offMississippi State Highway 57 inVancleave.[3] It shares the transmittertower withsister stationsWMJY andWKNN-FM.
On weekdays, most of WBUV's programming isnationally syndicated shows. Weekdays begin with "This Morning, America's First News with Gordon Deal," followed byGlenn Beck, "The Clay Travis and Buck Sexton Show,"Sean Hannity,Jesse Kelly,Mark Levin and "Coast to Coast AM withGeorge Noory."
WBUV carriesSouthern Miss Football andNew Orleans Pelicans'Basketball as well asFox Sports Radio on weekends. Weekend syndicated political shows include "The Weekend with Michael Brown" and "Sunday Night Live with Bill Cunningham." Most hours begin with an update fromFox News Radio.
The station firstsigned on the air on June 1, 1964; 61 years ago (1964-06-01). It was acountry music station, WBUB, based inMobile, Alabama. In 1998, the station was acquired byClear Channel Communications (forerunner to today's iHeartMedia).[4] Clear Channel moved the signal to the Biloxi-Gulfport-Pascagoula market.
It became WBUV, which started as anurban contemporary outlet known as "V104.9." The station playedHip Hop,R&B, and on Sundays,Urban Gospel. The station also hosted the nationally syndicatedDoug Banks Morning Show and later theRuss Parr Morning Show. The station competed withWJZD (Gulfport, Mississippi) andWBLX (Mobile, Alabama) in the Alabama/MississippiGulf Coast's urban contemporary market.
FollowingHurricane Katrina in 2005, the station began to broadcast 24-hour news and information to keep the community up-to-date on the storm recovery efforts. That prompted iHeartMedia to continue the talk format even after most communities had returned to normal. The station has risen to be one of the top-ranked stations along the Coast.
Since Hurricane Katrina, the station has undergone various talk show host changes. Kipp Gregory left the station in 2012 and moved to FM 103.1. He was replaced by Steve Taylor and Mike Mankiewicz. Shortly after Kipp left, theMichael Savage show,Clark Howard, andTodd Schnitt were removed from the lineup. New programs at the time were Sean Hannity and Andy Dean. The Andy Dean Show was removed after one year in 2014 and replaced with the Joe Pags show from 5-8 pm, followed by the 8-11 pm Mark Levin show introduced during the winter of 2014-15. Joe Pags last show on 104.9 was in July 2015 when it was replaced with the Megan McCain show.
In August 2018, Steve Taylor and Mike Mankiewicz departed the show for the station as the local Gulfcoast Morning Show came to an end. It replaced by Gordon Deal and America's First News. The station now has syndicated shows all day on weekdays, with local inserts of Gulf-area news and weather.