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| City | Ishpeming, Michigan |
| Channels | |
| Branding |
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| Programming | |
| Affiliations | |
| Ownership | |
| Owner |
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| WBKP,WJMN-TV | |
| History | |
| Founded | March 6, 2000 |
First air date | January 2, 2003 (2003-01-02) |
Former channel numbers | Analog: 10 (VHF, 2003–2009) |
Call sign meaning | BeautifulUpper Peninsula |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 59281 |
| ERP | 9kW |
| HAAT | 235 m (771 ft) |
| Transmitter coordinates | 46°29′26.1″N87°53′36.5″W / 46.490583°N 87.893472°W /46.490583; -87.893472 |
| Translator(s) | WBKP 5.2Calumet |
| Links | |
Public license information | |
| Website | www |
WBUP (channel 10) is atelevision station licensed toIshpeming, Michigan, United States, serving as theABC affiliate for the Central and WesternUpper Peninsula of Michigan. It is owned byMorgan Murphy Media alongsideCalumet-licensedCW+ affiliateWBKP (channel 5); Morgan Murphy also provides services toWJMN-TV (channel 3) throughjoint sales andshared services agreements (JSA/SSA) with owner Sullivan's Landing, LLC. The three stations share studios on Wright Street in westMarquette; WBUP's transmitter is located south ofEly Township in unincorporatedMarquette County.
Since WBUP cannot be seenover-the-air in theKeweenaw Peninsula, it is simulcast on WBKP's seconddigital subchannel (5.2) from a transmitter on Tolonen Hill nearPainesdale ofAdams Township. In turn, WBKP's first subchannel (The CW) is carried on WBUP-DT2. Since the merger of the three stations, WJMN has also simulcast WBUP and WBKP on its first and second digital subchannels, giving itUHF coverage in the eastern Upper Peninsula andEscanaba.
In August 1997, the area's original ABC affiliate WBKP launched translator station W28BX on channel 28 inMarquette to cover the city proper. Since thislow-power over-the-air signal was very weak, it could only be picked up in Marquette andNegaunee. On January 2, 2003, WBKP replaced the low-power translator with full-time satellite WBUP. This aired a full-poweranalog signal on VHF channel 10 and, at this point, WBUP and WBKP took the on-air branding "ABC 5&10".
In January 2004, the Scanlan family (who also ownedWGTU/WGTQ in the NorthernLower Peninsula) sold WBUP/WBKP andWBKB-TV inAlpena toLake Superior Community Broadcasting, a company owned byStephen Marks ofMaryland. In July 2007, the two stations split with WBKP becoming a CW affiliate (as part ofThe CW Plus national service) while WBUP remained with ABC.
On February 11, 2013, at about 8:35 p.m., WBUP became a victim ofbroadcast signal intrusion when an unidentifiedhacker had hijacked theEmergency Alert System network to transmit a false EAS message. This was broadcast during an episode ofThe Bachelor which simply stated that "the bodies of the dead are rising from their graves and attacking the living. Do not attempt to approach these bodies, as they are considered extremely dangerous."[3] It was revealed that a default password for the networks was being used, and a few minutes later, the station sent an official on-screen message apologizing for any confusion. The attack also happened during prime time programming locally onWNMU-TV,KENW inPortales, New Mexico, andKRTV inGreat Falls, Montana. The hacker was arrested several days later and sentenced to six months probation.
In September 2023, it was announced that The Marks Group would sell its Michigan broadcasting properties—WBUP, WBKP, WBKB-TV, and radio stations inHoughton andIron River—toMorgan Murphy Media for $13.375 million.[1] The sale was completed on December 4.[4]Nexstar Media Group'sWJMN-TV—a former CBS affiliate—was sold in April 2024 to Sullivan's Landing, LLC, which then entered into ashared services agreement with Morgan Murphy Media.[5] On September 16, 2024, WJMN also became a satellite of WBUP, moving its existing MyNetworkTV programming to 3.3, and simulcasting WBUP andWBKP on 3.1 and 3.2 respectively.[6]

WBUP's current news operation was established in 2004 shortly after The Marks Group acquired WBUP and WBKP. The shows were originally known asUGN News (with "UGN" meaning "Upper Great <Lakes> Network") and were simulcast with WBKB. Likewise, the programs featured regionalized news and weather coverage from the entire Upper and Northern Lower Peninsulas. In 2006,UGN News was re-focused to the Upper Peninsula and only originated from WBUP/WBKP. After becoming a separate station and the primary producer of newscasts, WBUP re-branded its newscasts toABC 10 News Now. Lacking a weather department, WBUP outsourced its weather coverage to WJMN, with its meteorologists appearing on-air.
In December 2007, it began producing the area's first prime time newscast on WBKP. Known asCW 5 News Now, this thirty-minute program is seen weeknights at 10. In September 2012, WBUP began airing its first-ever weekday morning newscast, known asABC 10 News Now This Morning, seen at 6:30. To cover the Keweenaw Peninsula, the station also operates an advertising sales office and news bureau on East Montezuma Avenue in Houghton (sharing a building with radio sister stationsWOLV,WHKB, andWCCY).
On September 9, 2024, WBUP merged its news department with WJMN under the new brandingMy UP News. As part of the arrangement, WBUP expanded its morning newscast from a half hour to two hours, and maintains 6 p.m. and 11 p.m. newscasts on weekdays.[7]
The station's signal ismultiplexed:
| Channel | Res. | Aspect | Short name | Programming |
|---|---|---|---|---|
| 10.1 | 720p | 16:9 | WBUPABC | ABC |
| 10.2 | WBUP-CW | The CW Plus (WBKP) |
WBUP shut down its analog signal, overVHF channel 10, on June 12, 2009, and "flash-cut" its digital signal into operation on VHF channel 10.[9] Since it was granted an originalconstruction permit after theFederal Communications Commission (FCC) finalized theDTV allotment plan on April 21, 1997, this station did not receive a companion channel for a digital television station. It then began offering astandard definition simulcast of WBKP on a new second digital subchannel in order to expand that station's broadcasting radius.