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|---|---|
| Broadcast area | Rochester area |
| Frequency | 1490kHz |
| Branding | WBTA FM 100.1 AM 1490 |
| Programming | |
| Format | Soft adult contemporary |
| Ownership | |
| Owner |
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| History | |
First air date | 1941 |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 31811 |
| Class | C |
| Power |
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Transmitter coordinates | 42°58′35″N78°11′12″W / 42.97639°N 78.18667°W /42.97639; -78.18667 |
| Translator(s) |
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| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wbtai |
WBTA (1490AM) is aradio station broadcasting asoft adult contemporary format. Licensed toBatavia, New York, United States, the station is the only one directly servingGenesee County and in general serves the area betweenRochester andBuffalo. The station is owned by James Ernst, through licensee Majic Tones Communications, LLC.[2] It was broadcastingABC Music Radio's "Timeless" format (and, before 2006, its predecessor "Unforgettable Favorites"), but as of February 13, 2010; the current format is aired locally.
Wayne Fuller was a longtime personality at the station, working there from 1967 until shortly before his death in 2018.[3] Morning host Jerry Warner died a few months later.[4]
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