 | |
| Broadcast area | Lower Alabama/Florida Panhandle |
|---|---|
| Frequency | 92.9MHz (HD Radio) |
| Branding | 93BLX |
| Programming | |
| Format | Urban contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WABD,WDLT-FM,WGOK,WXQW | |
| History | |
First air date | October 1, 1973; 51 years ago (1973-10-01) |
Former call signs | WBLX (1973–1988)[1] |
Call sign meaning | A play on "Blacks", its target audience;seeKBLX |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 2540 |
| Class | C |
| ERP | 100,000watts |
| HAAT | 520.5 meters (1,708 ft) |
Transmitter coordinates | 30°36′45″N87°38′43″W / 30.61250°N 87.64528°W /30.61250; -87.64528 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | thebigstation93blx.com |
WBLX-FM (92.9MHz, "93BLX") is an Americanurban contemporary music-formattedradio station that servesMobile,Lower Alabama, andPensacola, Florida. The station has served the Gulf Coast for more than 50 years. Owned byCumulus Media, its studios are on Dauphin Avenue in Midtown Mobile, and its transmitter is nearRobertsdale, Alabama.
The station was assigned the WBLX-FM call letters by theFederal Communications Commission on July 4,1988.[1] In 2006, WBLX began broadcasting inIBOCdigital radio, using theHD Radio system fromiBiquity.
WBLX began in October 1973 as FM counterpart to gospel stationWMOO (1550 AM). As WBLX, with the CHUrban format and then as an Urban Contemporary format, has been one of the market's leading stations with the same calls and format for 45 years. In 1998, Cumulus acquired competitorWDLT-FM, and skewed it to being anUrban Adult Contemporary. This has allowed WBLX to skew its programming towards a younger audience as a Mainstream Urban. For many years, WBLX also carried"The Beat of the Bay 93BLX!" and"93BLX Jamz!" brandnames, however in 2000 they changed their current slogan to"The Big Station 93BLX".
Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WBLX-FM.[3]
WBLX is one of the most powerful radio stations in the Gulf region. It can be heard from New Orleans, Montgomery, AL, South Georgia, Panama City, Fl, and 100 miles out in the Gulf of Mexico.