| Broadcast area | St. Cloud, Minnesota |
|---|---|
| Frequency | 660kHz |
| Branding | 660 The Bear |
| Programming | |
| Format | Sports |
| Affiliations | ESPN Radio Chicago Cubs Radio Network Las Vegas Raiders Radio Network |
| Ownership | |
| Owner | Tri-County Broadcasting |
| WHMH-FM,WMIN,WVAL,WXYG | |
| History | |
First air date | August 3, 1963; 61 years ago (1963-08-03) (as WVAL at 800) |
Former call signs | WVAL (1963–1998) |
Former frequencies | 800 kHz (1963–1986) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 26980 |
| Class | B |
| Power | 10,000watts day 500 watts night |
Transmitter coordinates | 45°36′18″N94°08′21″W / 45.60500°N 94.13917°W /45.60500; -94.13917 |
| Translator(s) | 95.7 W239CU (Sauk Rapids) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 660wbhr.com |
WBHR (660kHz) is acommercialAMradio stationlicensed toSauk Rapids, Minnesota, and serving theSt. Cloud area. The station is owned byTri-County Broadcasting and broadcasts asportsformat as anetwork affiliate ofESPN Radio and theChicago Cubs Radio Network. It is the only station in Minnesota to broadcast bothChicago Cubs andLas Vegas Raiders games.
By day, the station is powered at 10,000watts. Because660 AM is aclear channel frequency reserved forClass AWFANNew York City, WBHR reduces power to 500 watts at night to avoid interference. The station uses adirectional antenna at all times, and their transmitter array is located on 10th Avenue NE near Golden Spike Road in Sauk Rapids.[2] It shares a seven-tower array with its three other AMsister stations.[3] Programming is also heard on 250 wattFM translatorW239CU at 95.7MHz.[4]
On July 2, 1962, the Tri-County Broadcasting Company, owned by Carl A. Nierengarten and Herb Hoppe, received aconstruction permit from theFederal Communications Commission (FCC). It authorized Tri-County to build a new radio station on 800 kHz in Sauk Rapids, to broadcast with 250 watts as adaytimer.[5] Despite obtaining the permit, objections arose from the city of St. Cloud and from aviation interests to the proposed tower site, a mile from the local airport. It was criticized as too close to the northeast runway approach.[6]
Nierengarten bowed out of the company before the station took to the air. Hoppe, unsure of how the venture would turn out, designed the radio station studio building, a former barn, to be convertible to a house, in case the business failed.[7] WVAL was named for Herb's wife Val, then pregnant with her fifth child. On August 3, 1963, the stationsigned on the air.[7] The night before, Hoppe had received operating authority from the FCC; he scrambled to gather enough records to program the station.[8]
Hoppe was intimately involved in the day-to-day operations of WVAL, which playedcountry music. He sometimes changed the lights on the 300-foot (91 m) mast himself.[8][7] He also sold ad time, served as adisc jockey and hosted concerts headlined by such artists asDolly Parton andPorter Wagoner.[8]
WVAL and its country music format were number one in the St. Cloud area for several years in the early 1970s.[8] In 1975, the station added a newadult contemporary-formatted FM outlet, 101.7WHMH-FM.[9]
The 1980s were a decade of two significant changes for WVAL, motivated by a desire to improve its coverage area. In 1979, WVAL was approved for a power increase to 2,500 watts. Then three years later, after the FCC opted to break down severalclear channel frequencies, Hoppe filed to move the station to 660 kHz to allow for an additional signal boost.[10]
The Tri-County stations were also struggling in the local ratings, ranking near the back of the pack in the market.[11] WVAL won the right to relocate to 660 kHz, beating out competitorWJON.[12] The move was made in 1986 and allowed the station to increase its daytime power to 10,000 watts and begin nighttime service at 250 watts.[13]
Even as the frequency change was pending, low ratings prompted a format change, and for Hoppe, so did the increasing "modernization" of country music and increasing competition in the country format. On April 1, 1984, the station becameoldies "W-GOLD".[14] The oldies format lasted seven years before WHMH-FM's rock was simulcast on the AM frequency in 1991.[15]
In 1998, the call letters on 660 were changed to WBHR, in preparation for the revival ofWVAL and the 800 frequency on a new license in 1999.[8] That same year, the station became an affiliate of theRadio Disney children's music network.[16][17] Radio Disney lasted for three years.
The station flipped tosports radio in 2001, initially using programming fromFox Sports Radio. When WJON droppedESPN Radio in 2003, Hoppe moved to switch WBHR to that network.[18]
In addition to its national programming, WBHR became the home ofSaint John's University athletics in 2006.[19]
After suffering from blood cancer,[7] Hoppe died in 2018.[20]
WBHR broadcasts with a power of 10,000 watts during the daytime hours utilizing atower array of 2 towers and a power of 500 watts during the nighttime hours utilizing a tower array of 3 towers.[21] The station's daytime signal reaches 4 states, providing at least Grade B (fringe) coverage to theTwin Cities, as well as locations such asWadena,Alexandria,Detroit Lakes,Bemidji, andDuluth, as far west asMilbank,[22] andNew Effington[23] inSouth Dakota andWahpeton,[24] andFairmount[25] inNorth Dakota and as far east asMenomonie,[26]Cedar Falls,[27]Bennett,[28] andSuperior[29] inWisconsin.[30] The nighttime signal of WBHR is a cardoid-type pattern aimed mostly to the west with a deep null to the east, blanketing locations such asHoldingford,Sauk Centre, andBelgrade but only as far east asBig Lake.[31]
45°36′18″N94°08′21″W / 45.60500°N 94.13917°W /45.60500; -94.13917