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|---|---|
| Broadcast area | Pittsburgh metropolitan area |
| Frequency | 970kHz |
| Branding | Fox Sports 970/104.7HD2 |
| Programming | |
| Format | Sports radio |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
First air date | July 7, 1931 (94 years ago) (1931-07-07)[1] |
Former call signs |
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Former frequencies |
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Call sign meaning | Pittsburgh (the second "G" substitutes for the "H") |
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 59960 |
| Class | B |
| Power | 5,000 watts |
Transmitter coordinates | 40°30′39″N80°0′27″W / 40.51083°N 80.00750°W /40.51083; -80.00750 |
| Repeater | 104.7 WPGB-HD2 (Pittsburgh) |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | foxsportspgh |
WBGG (970AM) is a commercialradio station licensed toPittsburgh, Pennsylvania. It carries asports radio format as the Pittsburgh market affiliate ofFox Sports Radio and a co-flagship of thePittsburgh Steelers Radio Network. Owned byiHeartMedia, WBGG's studios are located outsideBridgeville, while the station transmitter resides inRoss Township. In addition to a standardanalog transmission, WBGG is relayed full-time over the second HD subchannel ofWPGB and is available online viaiHeartRadio.
The station was originally at 1500 (later 1490), and moved to 970 in November 1949, requiring an eight-tower array to use the frequency. This large array was one of the first of its kind in the United States.
For many years, this station was WWSW with aMOR music format aimed at older adults. In the early 1970s, General Manager Charles Warner instituted a news-heavy morning show to compete with market leaderKDKA.
In 1980, two format changes were instituted at WWSW and its sister station, known for the past seven years at WPEZ. The latter switched from Top 40 to adult contemporary music and proved to be a blueprint for its present-day success. As for the former, a disastrous and abrupt format change to country music (as "Double Country") eventually resulted in the abandonment of the historic call sign and a switch to talk as WTKN, with the moniker "We're Talking Pittsburgh!" Legendary Pittsburgh air personality Doug "Uncle Dougie" Hoerth was among the staff hosts under this format, which proved to be no match for the higher rated KDKA and WTAE.
Later, the WWSW call sign was reclaimed. In February 1988, WWSW and sister WWSW-FM simultaneously switched to separateoldies formats, with the FM concentrating more on hits of the 1960s and 1970s, while the AM focused on 1950s and 1960s music. By 1991, the AM became a complete simulcast of the FM station, known as “3WS”, by the end of the decade.
On August 28, 2000, 970 switched its call sign to WBGG, breaking away from the simulcast to become aFox Sports Radio affiliate. At first, the station was known as "970 The Burgh," but later, the station called itself "970 ESPN", as it became an affiliate ofESPN Radio.
The two stations had a common bond as, in addition to being co-owned, they were the flagship stations for thePittsburgh Penguins. The FM outlet for Penguins switched to sister station WXDX-FM in the 2006-07 hockey season whileUniversity of Pittsburgh football and basketball switched to WWSW.
In addition, WBGG, along with sister station WDVE, is the flagship station for thePittsburgh Steelers. While WDVE originates the broadcast, the contract with the Steelers specifies that the games also be aired on an AM radio station in the market.
Local programming was highlighted by former SteelersTunch Ilkin andCraig Wolfley 10a-12p,Stan Savran 12-2p, and Wes Uhler from 4-7p.
The online publication (970espn.com) is also the home of several sports blogs including the "Pens Bender Blog" by Rich Miller.
On January 1, 2011, WBGG became an affiliate of the ESPN Radio Network asWEAE changed to Radio Disney.
On September 9, 2015, it was announced that WBGG Pittsburgh launched an FM translator station, W292DH, located at 106.3, licensed to Uniontown. That translator was sold late in 2020 to Catholic broadcasterRelevant Radio.[4]
Since 2013, WBGG has been the flagship station in the Pittsburgh area for theRobert Morris Colonialsfootball,men's basketball, andmen's ice hockey teams, as well as select women's basketball and women's ice hockey games. The station also broadcasts the weekly football coach's show with head coachBernard Clark Jr. every Thursday night during college football season, men's basketball coach's show with head coachAndrew Toole every Wednesday night during college basketball season, and men's hockey coach's show with head coachDerek Schooley every Tuesday night during college hockey season.
The station also broadcasts The Keith Dambrot Show, a weekly show featuring Duquesne men's basketball head coachKeith Dambrot.
During the season for the NHL'sPittsburgh Penguins, the station broadcasts a weekly Monday night show called Along the Boards, hosted byPittsburgh Post-Gazette Penguins beat writer Jason Mackey and Penguins radio color analyst and former playerPhil Bourque.
Since January 2024, WBGG has carried Fox Sports Radio programming.[5]
