| Broadcast area | Charlotte County, Florida |
|---|---|
| Frequency | 98.9MHz |
| Branding | BIG 98.9 |
| Programming | |
| Format | Classic rock |
| Ownership | |
| Owner |
|
| WBTT,WCCF,WCKT,WCVU,WIKX,WOLZ,WWCD,WZJZ | |
| History | |
First air date | November 2, 1998; 27 years ago (1998-11-02) (as WHHD) |
Former call signs | WHHD (1998–2001) |
Call sign meaning | "Big" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 82071 |
| Class | A |
| ERP | 5,500watts |
| HAAT | 104 meters (341 ft) |
Transmitter coordinates | 27°0′9.00″N82°10′54.00″W / 27.0025000°N 82.1816667°W /27.0025000; -82.1816667 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | big989.iheart.com |
WBCG (98.9FM) is aradio station licensed toMurdock, Florida. Owned byiHeartMedia, Inc., the station broadcasts aclassic rock music format branded as "BIG 98.9", syndicated fromiHeartMedia, Inc.'sPremium Choice network.[2]
The station was assigned thecall sign WHHD on November 2, 1998. On November 26, 2001, the station changed its call sign to the current WBCG.[3]
On May 5, 2014, the station re-branded from "Beach 98.9" to "98.9 MyFM", maintaining itshot adult contemporary format.[2]
On October 7, 2019, the station changed its format to contemporary Christian music as "UP! 98.9".[4]
On August 1, 2022, the station changed its format again to classic rock music as "BIG 98.9".[5]
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