| |
|---|---|
| Broadcast area | Greater St. Louis |
| Frequency | 92.3MHz (HD Radio) |
| Branding | 92.3 WIL |
| Programming | |
| Format | Country |
| Subchannels | |
| Ownership | |
| Owner |
|
| KPNT,KSHE,WARH,WXOS | |
| History | |
First air date | July 15, 1962 (1962-07-15) |
Former call signs |
|
Call sign meaning | Carried over from the formerWIL (1430 AM) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 72390 |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 300 meters (980 ft) |
| Translator | HD3: 94.3 W232CR (Alton, Illinois) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | 923wil |
WIL-FM (92.3FM) is a commercialradio station licensed toSt. Louis, Missouri, United States, and servingGreater St. Louis. It airs acountry music format and is owned byHubbard Broadcasting.[2][3] The studios are on Olive Boulevard, nearInterstate 270 inCreve Coeur (with a St. Louis address).
The transmitter is on Butler Hill Road near Keller Road in St. Louis.[4] WIL-FM usesHD Radio technology. Its HD2subchannel playsAmericana music known as "Second Fiddle." The HD3 subchannel playsoldies and feedsFM translatorW232CR at 94.3 MHz.
WIL-FM signed on the air on July 15, 1962, as the FM sister station toWIL (1430 AM).[5] In its first decade, it mostly simulcast the AM station, which aired aTop 40 format, and were owned by WIL, Inc., a subsidiary of Balaban Stations. At the time, their studios were in Broadcasting House in St. Louis. WIL-FM was only powered at 30,000 watts, a fraction of its current output.
WIL-FM took the call sign KFMS on March 30, 1973. After a year, it returned to WIL-FM, effective September 1, 1974.[6] In the 1970s, WIL had switched to a personality country format, while the FM aired a more music-intensive country format, with less chatter and fewer commercials.[7]
Over time, as more people tuned to the FM band for music listening, WIL-FM became the dominant station. Eventually, the AM station changed its call letters to KZQZ and is nowdark. WIL-FM was later acquired bySalt Lake City-basedBonneville International.
Bonneville announced its sale of WIL-FM (and 16 other stations) toHubbard Broadcasting on January 19, 2011.[8] The sale was completed on April 29, 2011.[9]
On January 30, 2017, WIL-FM re-branded as "New Country 92.3".[10] On October 6, 2020, the station dropped the "New Country 92.3" branding and returned to using its call letters in its branding as "92.3 WIL".[11]
Starting in 2012, WIL-FM'sHD2digital subchannel began airingAmericana music, calling itself "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely had the sameplaylist as WIL-FM.
On February 18, 2020, WIL-FM signed on a third subchannel, and began airing anoldies format, branded as "My Mix 94.3." The subchannel feedsFM translatorW232CR at 94.3 MHz inAlton, Illinois.[12]