William Clement Stone | |
|---|---|
Bust of Stone. | |
| Born | (1902-05-04)May 4, 1902 |
| Died | September 3, 2002(2002-09-03) (aged 100) |
| Resting place | Lake Forest Cemetery 42.267183, -87.831203 |
William Clement Stone (May 4, 1902 – September 3, 2002) was an American businessman, philanthropist andNew Thought self-help book author.
Stone was born inChicago, Illinois, on May 4, 1902. His father died in 1905 leaving his family in debt. In 1908 hehawked newspapers on theSouth Side of Chicago while his mother worked as a dressmaker. By 1915 he owned his ownnewsstand. In 1918 he moved toDetroit to sellcasualty insurance for his mother.[1]
Stone dropped out of high school to sell insurance full-time. He received a diploma from theYMCA Central High School in Chicago. He took courses atDetroit College of Law (now, Michigan State University College of Law) andNorthwestern University.[1]
Much of what is known about Stone comes from his autobiographyThe Success System That Never Fails.[2] In that book, he tells of his early business life, which started with selling newspapers in restaurants. At the time, this was a novel thing to do, a departure from the typical practice of boys hawking newspapers on street corners.
At first, restaurant managers of restaurants tried to discourage him, but he gradually won them over by his politeness, charm, persistence and the fact that most restaurant patrons had no objection to this new way of selling papers.
In 1919, he graduated to selling insurance policies in downtown business offices. His mother managed his new career.[2] Then in 1922, he opened his own small insurance agency,Combined Registry Company, in Chicago.[3] By 1930, he had over 1000 agents selling insurance for him across the United States.[2]
In 1947, after his business had grown significantly, Stone built theCombined Insurance Company of America, which provided both accident and health insurance coverage.[3] By 1979, his insurance company exceeded $1 billion in assets. Combined later merged with the Ryan Insurance Group to formAon Corporation in 1987,[2] and Combined was later spun off by Aon toACE Limited in April 2008 for $2.56 billion.[4]
Stone considered his success to be an example of therags-to-riches protagonists in theHoratio Alger stories he admired. He mentoredOg Mandino, an alcoholic who became the Executive Editor ofSuccess Unlimited Magazine.
In 1951, Stone founded the interfaith group "The Washington Pilgrimage", which later became the "Religious Heritage of America". It successfully advocated theEisenhower administration to add the "under God" to thePledge of Allegiance.[5]
Stone contributed up to $10 million to PresidentRichard Nixon's election campaigns in 1968 and 1972; they were cited in Congressional debates after theWatergate scandal to institute campaign spending limits.[1]

According to Tim Weiner, inOne Man Against the World: The Tragedy of Richard Nixon, in 1972 President Nixon's lawyer, Herbert Kalmbach, helped raise money for Nixon's presidential campaign by selling ambassadorships to large donors, including "W. Clement Stone, [who] pledged $3 million." Stone wanted to become ambassador to Great Britain, "which already was occupied by AmbassadorWalter Annenberg, who gave $254,000 in order to stay on" (p. 160).
Stone associated with Napoleon Hill to teach thePhilosophy of Personal Achievement "Science of Success" course. Stone wrote: "One of the most important days in my life was the day I began to readThink and Grow Rich in 1937.[6][7] Stone said that the Bible was "the world's greatest self-help book".[8]
Stone died on September 3, 2002, inEvanston, Illinois.[1]

Stone emphasized using a "positive mental attitude" to succeed.[1] Stone adopted the motto of his mentor, Napoleon Hill, "Whatever the mind can conceive and believe, the mind can achieve (with PMA)."[9] In 1960, Stone teamed up withNapoleon Hill to authorSuccess Through a Positive Mental Attitude.[10] The bookSuccess Through a Positive Mental Attitude includes the following testimonial from the Rev.Robert H. Schuller on the inside front cover page: "Success Through A Positive Mental Attitude is one of the ten books that has most impacted my faith and my philosophy...no person's education is complete without the concepts articulated in it so wisely and so well."[11]Norman Vincent Peale said that Stone and Hill "have the rare gift of inspiring and helping people...In fact, I owe them both a personal debt of gratitude for the helpful guidance I have received from their writings."[12] Stone and Hill also founded a monthly digest magazine, entitledSuccess Unlimited.[7] In 1962, Stone wrote theSuccess System That Never Fails, in which he suggested how to become successful and have a healthy, productive lifestyle.[13] In 1964, he and Norma Lee Browning collaborated on writingThe Other Side of the Mind.[14]
Stone foundedSuccess Unlimited Magazine in collaboration with Napoleon Hill in 1954. They "conceived of the idea of a monthly magazine to supply mental vitamins to revitalize those seeking self-help and wished inspiration..."[15]
In 1965, W. Clement Stone became Chairman of the Board ofHawthorn Books. Stone intended to use the publishing house as a vehicle to supplement his magazineSuccess Unlimited.[16] Then, in 1967 the publishing company was purchased outright by the Clement Stone interests.Hawthorn Books was then later sold in 1977 toW. H. Allen.[17] (as cited by theHarry Ransom Center[18]).
In 1981, the magazine dropped "Unlimited" from its name and adopted the titleSuccess until it stopped publication in 2001, shortly before Stone's death in 2002.[19]
Stone gave over $275 million to charity including civic groups, mental health and Christian organizations.[1][20] Stone was once quoted as saying, "All I want to do is change the world".[1]
Among his philanthropic activities were his long-time support of the Boys Clubs of America (now Boys and Girls Clubs of America), and the National Music Camp at Interlochen, Michigan. The Stone Student Center was dedicated on June 24, 1967, on the campus of theInterlochen Center for the Arts. Stone donated one million dollars to Rev.Robert H. Schuller to begin construction on theCrystal Cathedral. The W. Clement and Jessie V. Stone Foundation was established by Stone and his wife to support humanitarian, mental health, religious and community causes. In 2009 the Foundation gave $3,805,625 to worthwhile causes.[21] The foundation also gives college scholarships; one of the beneficiaries is thedemographer,pollster, andpolitical pundit Elliott Stonecipher ofShreveport,Louisiana, who entered the "Boy of the Year" competition in the late 1960s at the national Boys Clubs competition.
Stone was a supporter of The Napoleon Hill Foundation, which he directed for forty years, and to which his estate contributes funding.[20][7] Stone celebrated his 100th birthday with a gift of $100,000 to theUniversity of Illinois at Chicago.[8]
Stone provided much of the initial funding for theself-help organization,GROW.[22] Stone was inducted into theHoratio Alger Association of Distinguished Americans, and was aFreemason.[23]
W. Clement Stone once stated, "Regardless of what you are or what you have been, you can still become what you may want to be."[20]
In 1969 and 1970, Stone served as aRepublican member of theUniversity of Illinois Board of Trustees, having been appointed to fill the vacancy left by the death in office ofHarold A. Pogue.[24]In 1970, Stone ran unsuccessfully for reelection as a trustee.[25]
In 1973, Stone was awarded an honorary Doctor of Laws (LL.D.) degree fromWhittier College.[26]
W. Clement Stone, who parlayed $100 in savings into an insurance empire that financed millions of dollars of contributions to the campaigns of Richard M. Nixon and hundreds of millions to charities, died on Tuesday in Evanston, Ill. He was 100 and lived in Winnetka, Ill.... William Clement Stone was born in Chicago on May 4, 1902. His father died when he was 3, leaving the family impoverished by gambling losses. At the age of 6, he began hawking newspapers on Chicago's South Side, while his mother worked as a dressmaker. At 13, he owned his own newsstand.
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