 Vreme cover, 25 January 1997 | |
| Editor-in-chief | Filip Švarm |
|---|---|
| Categories | News magazine |
| First issue | October 29, 1990 |
| Country | Serbia |
| Based in | Belgrade |
| Language | Serbian |
| Website | http://www.vreme.com |
| ISSN | 0353-8028 |
Vreme (Serbian for 'Time') is aliberal weeklynews magazine based inBelgrade,Serbia. Since its founding, the majority owner of "Vreme" has been lawyer Boris S. Popović, son of Vesna Pešić and lawyer Srđan Popović.[1]
In 1990, dissatisfied with the media climate inSR Serbia,SFR Yugoslavia's largest constituent unit, a group of liberal Serbian intellectuals, including prominent lawyerSrđa Popović, decided to start a weekly news magazine.[2] Following a seven-month preparation throughout the year,Vreme was launched with its first issue coming out on 29 October 1990,[3] a little over a month before the1990 general election in SR Serbia as the entire country of SFR Yugoslavia was transforming its governance from aone-party system under theYugoslav Communist League (SKJ) to a multi-party one.
Most ofVreme's original staff were journalists fromPolitika andNIN. It characterizes itself as "a magazine without lies, hatred, or prejudice" and opposed nationalistic mobilization for theYugoslav wars.[4][5] DuringSlobodan Milošević's reign,Vreme was one of a handful of independent Serbian media outlets which resisted his influence and control and tried to counterbalance nationalist rhetoric.[6] In May 1992, it published articles on the destruction of cities in Bosnia and Croatia, and in November 1992 described attacks on cultural heritage sites (by both Serb and non-Serb forces).[7] Its design is modeled after its U.S. counterpartsTime andNewsweek.[8]
In 1993, 30,000 copies were produced weekly with a quarter of its sales abroad.Vreme has established a reputation as one of the most reliable media sources of the former Yugoslavia and its writers have been largely cited by international media.[4][9]
(in Serbian)