 Vreme cover, 25 January 1997 | |
| Editor-in-chief | Filip Švarm |
|---|---|
| Categories | News magazine |
| First issue | October 29, 1990 |
| Country | Serbia |
| Based in | Belgrade |
| Language | Serbian |
| Website | http://www.vreme.com |
| ISSN | 0353-8028 |
Vreme (Serbian for 'Time') is a weeklynews magazine based inBelgrade,Serbia.
In 1990, dissatisfied with the media climate inSR Serbia,SFR Yugoslavia's largest constituent unit, a group of liberal Serbian intellectuals, including prominent lawyerSrđa Popović, decided to start a weekly news magazine. Following a seven-month preparation throughout the year,Vreme was launched with its first issue coming out on 29 October 1990,[1] a little over a month before the1990 general election in SR Serbia as the entire country of SFR Yugoslavia was transforming its governance from aone-party system under theYugoslav Communist League (SKJ) to a multi-party one.
Most ofVreme's original staff were journalists fromPolitika andNIN. It characterizes itself as "a magazine without lies, hatred, or prejudice" and opposed nationalistic mobilization for theYugoslav wars.[2][3] DuringSlobodan Milošević's reign,Vreme was one of a handful of independent Serbian media outlets which resisted his influence and control and tried to counterbalance nationalist rhetoric.[4] In May 1992, it published articles on the destruction of cities in Bosnia and Croatia, and in November 1992 described attacks on cultural heritage sites (by both Serb and non-Serb forces).[5] Its design is modeled after its U.S. counterpartsTime andNewsweek.[6]
In 1993, 30,000 copies were produced weekly with a quarter of its sales abroad.Vreme has established a reputation as one of the most reliable media sources of the formerYugoslavia and its writers have been largely cited by international media.[2][7]
Vreme has started a number of supplements such asVreme novca (Time of Money),Vreme zabave (Time for Fun), and has become a publishing house.