Subsequently, following the acquisitions, CUC International established CUC Software around theTorrance, California-based operations of Davidson & Associates to oversee the new video game properties.[3] Under that new umbrella, both Davidson & Associates and Sierra On-Line would act independently from CUC International.[4] Bob Davidson, co-founder of Davidson & Associates, becamechairman andchief executive of the new establishment.[5] On November 5 that year, CUC International announced that they would additionally acquireKnowledge Adventure, another developer, in a stock deal valued between$50 million andUS$100 million.[5] The acquisition was completed on February 3, 1997.[3] On February 10, Davidson announced that he had stepped down from his positions at CUC Software, and that his wife, Jan, ceased aspresident of Davidson & Associates, while both Davidsons stayed on CUC International'sboard of directors.[3] Christopher McLeod, anexecutive vice-president for CUC International, took over CUC Software in Bob Davidson's place.[3] In April 1997, CUC International acquiredBerkeley Systems for an undisclosed sum.[6]
On May 28, 1997, CUC International announced plans to merge withHospitality Franchise Systems to create a single, "one-stop" entity.[7][8] The merger was finalized in December that year and createdCendant.[9] As a result of the merger, CUC Software was renamed Cendant Software.[10]
On November 20, 1998, French media companyHavas (acquired byVivendi earlier that year) announced that it would acquire Cendant Software for$800 million in cash, with up to an additional$200 million contingent on its performance.[11][12][13] Subsequently, the division was renamedHavas Interactive.[14]
On May 16, 2001, Havas Interactive was renamedVivendi Universal Interactive Publishing, after Havas itself became Vivendi Universal Publishing months prior.[15][16] The new name was likely due to the merger betweenUniversal and Vivendi; the company also received ownership of properties fromUniversal Interactive Studios. Under the new name, the company was split into two parts: Vivendi Universal Interactive Publishing North America and Vivendi Universal Interactive Publishing International, both of which took responsibility for their respective publishing regions.[15] On November 13, 2001, both parts were streamlined under the nameVivendi Universal Games.[17] This new company was placed directly under Vivendi Universal after Vivendi Universal Publishing was sold off.[18]
When Vivendi Universal sold all of its media operations toGeneral Electric in October 2003, Vivendi Universal still held on to Vivendi Universal Games.[19] On March 3, 2006, with the sale completed, Vivendi Universal announced they would be dropping the "Universal" part of their name.[20] The same day, the company opened amobile games division known as Vivendi Universal Games Mobile.[21]
In December 2007, American publisherActivision announced a proposed merger deal with Vivendi Games that would create a newholding company namedActivision Blizzard.[22][23] The deal was approved by Activision'sshareholders on July 8, 2008,[23] and the merger was finalized on July 10, creating Activision Blizzard while dissolving Vivendi Games.[24] Bruce Hack, who served aschief executive officer of Vivendi Games, becamevice-chairman and chief corporate officer of the new company.[24] Many of Vivendi Games' properties were later dropped by Activision, citing that they would not make for a good fit for the company's long-term strategy.[25]