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| Country | Brazil |
|---|---|
| Headquarters | Rio de Janeiro (RJ) |
| Programming | |
| Language | Portuguese |
| Picture format | 1080iHDTV (downgraded toletterboxed480i for theSDTV feed) |
| Ownership | |
| Owner | Canais Globo (Globo) |
| History | |
| Launched | 18 May 2010; 15 years ago (2010-05-18)[1] |
| Former names | Canal Viva (2010–2025)[a] |
| Links | |
| Webcast | globoplay |
Globoplay Novelas is a Brazilianpay television channel owned by theCanais Globo unit ofGlobo, a subsidiary ofGrupo Globo.
The channel was originally launched on May 18, 2010 asCanal Viva (or simplyViva), and featured miniseries,dubbed films,telenovelas, television series andvariety programs fromTV Globo and the pay channelGNT on alternative schedules.[1] In 2025, Viva was relaunched asGloboplay Novelas. The relaunch pivoted the channel towards a focus on telenovelas.[2][3]
On 18 May 2010, Viva was launched by the pay television company Canais Globo, formerlyGlobosat.[4] Since its debut, the channel has dedicated a large part of its programming to television programs originally shown onTV Globo. The channel's initial aim was to reach an audience of women over 35, from all social classes.[5]
The programming schedule, at the time of its launch, consisted of reruns oftelenovelas and other programs from TV Globo's archive and reruns of current programs from TV Globo and theGNT channel at alternative times, as well as dubbed imported shows.
Many comedy programs from TV Globo have also been shown on the channel throughout its history, some of which are still being shown today:A Turma do Didi,Aventuras de Didi,Chico Total,A Comédia da Vida Privada,TV Pirata,Viva o Gordo,Brasil Legal,Toma Lá, Dá Cá,Minha Nada Mole Vida,Casos e Acasos,Sob Nova Direção,Ó Pai, Ó,Dicas de um Sedutor,Faça Sua História,O Belo e as Feras,Os Trapalhões,Zorra Total,A Grande Família,Chapa Quente,Os Caras de Pau,Pé na Cova,A Mulher Invisível,Mister Brau,Tapas & Beijos andSai de Baixo, on air from May 2010 until at least September 2013. To commemorate the channel's third anniversary, four new episodes ofSai de Baixo were produced and broadcast in August 2013, with part of the original cast. The channel has also shownEscolinha do Professor Raimundo since it was launched, and even broadcast a remake of it in 2015, with the episodes also shown by TV Globo, which was a co-producer, in celebration of the show's 25th anniversary. Due to the positive response, it was given new seasons until 2020.[6] The company also produced an original series:Meu Amigo Encosto, in 2014.[7]
Music has been present on Viva since its inception. The first music program to be re-run on the channel was Som Brasil, as well asEstação Globo and Globo de Ouro, the latter of which was given two modern-day revivals, the first in 2014, with the addition of the title Palco Viva, and aired until 2016.[8] The second aired in 2023, to commemorate the program's 50th anniversary, but re-airing some performances.[9] Shows fromFantástico were also shown on the channel, such asRetrato Falado,As 50 Leis do Amor andSexo Oposto.
For young audiences, the channel aired some classic TV Globo programs and series, such asSítio do Pica Pau Amarelo (the1977 and2001 versions),[10]Sandy e Júnior,Caça Talentos,[11]Flora Encantada,Planeta Xuxa,Clara e o Chuveiro do Tempo,[12]Terra dos Meninos Pelados,O Relógio da Aventura,TV Colosso, among others, as well as several seasons ofMalhação. Reality shows have also been shown on Viva, including reruns of the first season ofNo Limite and the first seasons ofBig Brother Brasil.[13][14]
The channel has also produced its own programs to pay tribute to the great names of Brazilian television, includingReviva,Damas TV,Rebobina,Grandes Atores,As Vililas Que Amamos,As Crianças Que Amamos,É Tudo Novela! Reviva,Damas da TV,[15]Viva o Sucesso, Rebobina,Grandes Atores,As Vilãs Que Amamos,As Crianças Que Amamos,É Tudo Novela!,Os Casais Que Amamos,Donos da História,Orgulho Além da Tela,Os Comediantes que Amamos, among others.
During Carnival 2014, Viva broadcast the parades of Grupo de Acesso and the Rio de Janeiro Carnival Champions, its first live broadcast.[16] The channel also broadcast the 26thBrazilian Music Awards in 2015.[17]
On 18 May 2014, in celebration of its fourth anniversary, Viva launched ahigh definition feed, with the SD feed initially being available on some operators in simulcast. Along with the HD signal, the channel updated its on-air look.[18]
In 2022, the channel airedCaminho das Índias, the first telenovela to be broadcast in high definition on the channel, since 2014 all productions prior to 2007 (usually filmed in4:3SDTV) have been broadcast by the channel in16:9 stretched to fit most modern television models.[19] It also began airing Mexican telenovelas through a partnership signed withTelevisaUnivision in 2021. Among the titles acquired were:Marimar,La usurpadora,María la del Barrio,Amar a muerte andCaer en tentación.[20][21][22]
In 2023, the channel began re-runningXou da Xuxa, which was one of the channel's most requested programs, and has been airing talk shows again since their departure in 2019 with the channel's revamp, when it began focusing exclusively on films, series/miniseries, sitcoms, telenovelas, reruns of TV Globo specials and some of its own programs.[23]
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On 7 May 2025, in a way of celebrating the 15th anniversary of the launch of Viva, Globo announced that the network would berebranded toGloboplay Novelas. The change was adopted after observing a growth in interest in telenovelas, especially onGloboplay, which is Viva's flagship format as well as having its largest audience.[2]
As a result, the channel would stop airing comedy series and reruns of programs, and would become exclusive to telenovelas. It would also open four more timeslots for dramas, withAlém do Tempo,El amor invencible,Hercai andGuerreiros do Sol being selected, as well as an interactive slot dubbed "thematic battles" premiering in July 2025, that allows viewers to pick the telenovela that would air, withPor Amor andLaços de Família vying for a place in the first poll. These telenovelas joined other titles that had been airing such asRoque Santeiro,Quatro por Quatro,Plumas & Paetês,Caras & Bocas,Malhação 2014 andCelebridade. The relaunch took place on June 9, 2025.[24] The last program to air on Viva was episode 7 of the first season of the sitcomToma Lá, Dá Cá. Globoplay Novelas officially launched at 8:00 p.m. BRT, with the broadcast of the first episode of the telenovelaAlém do Tempo.[25]
