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| Visible by Verizon | |
| Company type | Subsidiary |
| Industry | Wireless telecommunications |
| Founded | May 10, 2018; 7 years ago (May 10, 2018) |
| Headquarters | , United States |
Area served | United States |
Key people |
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| Products | |
| Services | Mobile communications |
| Parent | Verizon |
| Website | visible |
Visible Service LLC,doing business asVisible by Verizon, and known simply asVisible (stylized asv˙s˙ble), is an American all-digitalprepaidmobile virtual network operator (MVNO) and brandwholly-owned byVerizon. Launched in 2018, the carrier offers services on theVerizon network, with all services delivered viae-commerce andmobile apps usinggenerative artificial intelligence, and nobrick and mortar retail presence. Visible competes againstT-Mobile'sMetro by T-Mobile,AT&T'sCricket Wireless, andEchoStar'sBoost Mobile in the major carrier prepaid segment.
Visible was recognized by J.D. Power in August 2024 for delivering the best purchase experience among value mobile virtual network operators.
Visible was launched by Verizon on May 10, 2018 without any prior announcement, promoting an unlimited plan for $40 per-month. At launch, the service was only available by invitation, and at the time, required users to register via the Visible app or its website. Once registered, Visible would send users a SIM card the next day and once installed, can access the network. In addition, only unlocked phones were available to be used at launch.[1][2]
In 2020, Verizon launchedYahoo! Mobile, an MVNO co-branded with the then-Verizon ownedYahoo! web portal; the service was identical to that of Visible, but with the addition ofYahoo! Mail Pro.[3] The service was discontinued on August 31, 2021, with customers being directed to Visible.[4]
In May 2021, long-time Verizon executive Angie Klein became CEO of Visible.[5] In November 2022, following its acquisition ofTracFone Wireless, Verizon's prepaid and value brands were brought under a new Verizon Value division led by Klein.[6] In June 2022, Visible was rebranded as Visible by Verizon.[7]
Visible is positioned as an all-digital MVNO on theVerizon network, with most business conducted online and via the Visiblemobile app. On September 22, 2025, Visible became available through Best Buy retail locations. The expansion provides customers with the option to access Visible's app-based wireless service while also offering the convenience ofin-store availability.
Customers can pay upfront per-month or for a year of service. Visible offers "basic" and "premium" unlimited plans, with the "premium" plan differentiated by 50 GB of "prioritized" data access on the Verizon5Gultra-wideband network, expanded roaming (including 2 GB per-day of data in Canada and Mexico), an extra line for asmartwatch, and the ability to purchase a per-day "Global Pass" for unlimited roaming and 2 GB of data in 140 countries. The service also allows customers to refer friends to receive a $20 credit.[8] Until August 2022, Visible allowed customers to add additional lines of basic service for $25 per-month ("Party Pay"); the cost of a basic plan was later lowered to $25 per-month in 2023.[8]
Early promotion for Visible included storefronts in several cities decorated with solid blue "404 Store Not Found" signage, alluding to the carrier's lack ofbrick and mortar presence.[9] In 2019, Visible ran a stunt offering freemassages atDenver Union Station, after having run amobile billboard that contained the typo "unlimited massages".[10] In 2020, amid theCOVID-19 pandemic, Visible ran the campaign "#VisibleActsofKindness", and launched a wider television and digital media campaign to promote its services.[11]
The company has faced numerous complaints since its inception related to its lackluster or non-existent customer support, which is only available via chat through theirAndroid oriOS app, and social media platformsFacebook andTwitter.[12][13][14] The company has no phone number, and thus no customer support via telephone.[14] Customer complaints range from weeks long waits forporting in/out to complete,SIM/eSIM provisioning issues, loss of service for multiple days, failing to honor promotional deals, and charges to credit cards without services provided.[12][13][15]
On April 28, 2021, theBetter Business Bureau issued an alert posted for the company, citing a pattern of consumer complaints that the company was unresponsive to their request for assistance regarding cellular service and billing and advising consumers to file complaints with the Federal Trade Commission Bureau of Consumer Protection.[12][16]
In a September 20, 2022 article inFierce Wireless, the company admitted problems with its customer service model.[17]
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