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| Company type | Cola,Vodka,Energy Drinks |
|---|---|
| Founded | 1994; 32 years ago (1994), United Kingdom |
| Defunct | 2007; 19 years ago (2007) |
| Products | Virgin Cola,Virgin Vodka |
Virgin Drinks was a company that marketedVirgin Cola andVirgin Vodka.[1] It was a subsidiary of theVirgin Group owned byRichard Branson.
The company was started in 1994 in conjunction withCott to oversee and manage the product ofVirgin Cola, Virgin's first-ever drink. The company was first based in Folkestone, Kent, in the United Kingdom. Virgin Cola was launched in early 1994. The drink had big enough success for Virgin Drinks to go on to produceVirgin Vodka.
The company had previously also tried to market a range of beverages in the same functional energy class asRed Bull and Red Devil. These beverages were available in three different flavours (including Lemon and Lime) and were marketed in day-time versions (Virgin DT) and night-time versions (Virgin NT, aFAB with added vodka). These were only around for a very short amount of time.
After thirteen years, the brand started to massively decline as rivalCoca-Cola had made exclusive distribution deals in big stores and restaurants. This led to Virgin only being sold in select supermarkets and local stores. Virgin Group decided it could not compete with cola rivals. In 2007, Virgin Drinks sold over the rights of Virgin Cola to a company calledSilver Spring Soft Drinks. Virgin Vodka was discontinued when Virgin Drinks failed to find a buyer. Virgin Drinks were made defunct in 2007.[2]
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