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Vince Offer

From Wikipedia, the free encyclopedia
Israeli-American pitchman (born 1964)

Vince Offer
Offer in July 2009
Born
Offer Shlomi[1][2]

(1964-04-25)April 25, 1964 (age 60)
Other namesVince Shlomi, ShamWow Guy
Occupation(s)Salesman, screenwriter, film director, film producer, comedian, editor
Years active1988–present
Known forInfomercial acting
Spouse
Melody Claire Mandate
(m. 2014; div. 2018)
[3]
Children1

Offer Shlomi (Hebrew:עופר שלומי; born April 25, 1964),[4] better known asVince Offer orVince Shlomi, is an Israeli-American infomercial pitchman, screenwriter, actor and director.[1][2][5] Offer's first major work was the 1999 comedy filmThe Underground Comedy Movie. He appears in television commercials for his own products including "ShamWow!", an absorbent towel; the "Slap Chop", a kitchen utensil; a lint roller called the "Schticky"; a liquid cleaner called "InVinceable"; and another kitchen utensil called "Crank Chop".

Early life

[edit]

Offer Shlomi was born inBeersheva,Israel. His family immigrated to the U.S. when he was a child and he grew up inSheepshead Bay, Brooklyn, New York. Offer grew up with a single mother.[6] Offer dropped out of high school at the age of 17 and moved toLos Angeles.[7] He changed his name to Vince Offer in 1986 and started appearing on public access television.[7]

Career

[edit]

Film

[edit]

In 1996, Offer directed and appeared inThe Underground Comedy Movie, which was met with negative reviews and led to several lawsuits. Many of the sketches were remade from when Offer appeared onpublic access television around the 1980s.[8] Although the film was released and screened in 1999, Offer was bankrupt by 2002 and home video distribution plans were shelved, so he started selling the film via infomercials airing onComedy Central between 2:00 AM and 4:00 AM. Within a few months, he had earned enough to resume production, and the movie was finally completed, released, and marketed entirely on late-night infomercials that Offer paid for with his earnings from the swap meet vegetable chopper sales. The film has sold in excess of 100,000 copies and Offer has used the proceeds from sales to file a lawsuit against theChurch of Scientology.[9] He is an ex-Scientologist.[10] In 2011, he appeared as himself in theAdam Sandler filmJack and Jill. Title character Jill, played by Sandler, referred to him as "the ShamWow guy".[citation needed]

In 2013, Offer released the universally pannedInAPPropriate Comedy, which he directed, wrote and appears in as a character called 'Peeping Tom'.[11] The film was originally envisioned as a sequel toUnderground Comedy Movie. The film features starsRob Schneider,Michelle Rodriguez,Adrien Brody, andLindsay Lohan.[12]

Infomercial marketing

[edit]

After his successful infomercials forThe Underground Comedy Movie,[9] he ran an ad in 2010 forEminem'sRecovery album.[13] In 2020, Eminem celebrated the album's 10th anniversary by introducing merchandise and sharing the original commercial starring Offer.[14]

ShamWow

[edit]

In 2006, Offer began to market a cleaning product that he saw inflea markets, an absorbent towel that he called the "ShamWow!"[9][15] The advertisement, filmed in the summer of 2007 with a budget of $20,000, received critical praise.[9]Slate's Seth Stevenson praised Offer for his "impressive and subtle mastery of the pitchman's art", and wondered if Offer's "abrasive manner might also mark a unique, new strategy in the annals of pitchdom." Stevenson compared Offer to earlier, "more upbeat" television pitchmen likeBilly Mays and theHome Shopping Network hosts and concluded that Offer's "smooth-talking condescension" was more suited to the present "zeitgeist" than the "earnest fervor" of spokesmen like Mays andRon Popeil.[15]

Consumer Reports reported that the infomercial for "ShamWow!" initially featured Offer claiming that the product held "20 times its weight in liquid". Later, the infomercial was changed to Offer claiming the "ShamWow!" held "12 times its weight in liquid", then again to "10 times".Consumer Reports did its own test on the product and found that it does indeed hold ten times its weight in liquid but no more.[16]

Offer says that he has sold millions of the towels. In contrast to claims that the absorbency of the towels is over-hyped, he responds that returns of the product are low.[9] Pitchman Billy Mays had been promoting a similar product,Zorbeez;Popular Mechanics tested the absorbency of the two towel products and declared that "ShamWow!" was the more effective of the two. Still, it noted: "If you have reusable cloth rags (and a roll of paper towels for backup), then neither product is necessary."[17]

Following the popularity of the commercial,TMZ posted a remix of the commercial on their site in 2009.[18] The remix was originally created byDJSteve Porter and uploaded onYouTube.[19]

In 2020, Offer started to sell "ShamWow!" masks due to theCOVID-19 pandemic. He appeared in an infomercial showing the cloths, followed by wearing the face mask, which are made up of viscose/polypropylene thermally bonded non-woven cloth, and then giving a thumbs up.[20]

Vince pitching theSlap Chop in August 2008

Slap Chop

[edit]

In December 2008, Offer, who had previously sold kitchen utensils atswap meets,[15] appeared in another kitchen gadget infomercial, advertising the Slap Chop and the Graty. The Slap Chop is a hand-held chopping device with internal blades; to operate it, the user places it over a food item and slaps down the button on the top. The Graty is a cheese grater operated by placing the cheese inside and then turning the outside housing of the utensil which causes the cheese to be grated.[21] Offer'saggressiveness and use ofdouble entendres like "you're gonna love my nuts" have been noted byAdWeek,[22] and, according to anAdweek blog, helped make Offer "the man who could beat Billy Mays at his own game."[23]

Mays had been promoting a similar product set which included the Quick Chop utensil and the Quick Grater utensil prior to Offer's Slap Chop/Graty product set. Mays again noted that the Slap Chop commercials use many of the same demos as the earlier-produced Quick Chop commercial. Mays said in the sameAdam Carolla radio show interview in February 2009 that Offer stole not only the Zorbeez product idea, but also the Quick Chop idea.[24]

In April 2009, DJSteve Porter posted anelectro-themed "Slap Chop Rap"Auto Tune remix which grew acult following during July 2009.[25][26]

An excerpt from a televised Slap Chop commercial featuring Offer is briefly on screen during the 2013 blockbuster Marvel superhero movieIron Man 3.[27]

Schticky

[edit]

In 2012, Offer returned to television selling the "Schticky", a reusable lint roller that comes in three sizes: little Schticky, Schticky, and big Schticky.

The commercial makes many references to his other two commercials for the ShamWow and the Slap Chop, with Offer saying many of his catchphrases. He also pokes fun at his 2009 arrest by posing for a fakemugshot.[28][29][30]

The Schticky commercial was co-written by the comedianDante.

Canada Green

[edit]

In April 2014, Offer appeared in a Canada Green commercial advertising their "Quicky Grass" product.[31]

Crank Chop

[edit]

In December 2015, Offer appeared in a Crank Chop infomercial demonstrating the abilities of the product that slices and dices food with the pull of a nylon cord.[32]

Legal issues

[edit]

Lawsuits

[edit]

The Underground Comedy Movie was the subject of a lawsuit filed on September 23, 1998, by Offer against20th Century Fox andBobby andPeter Farrelly, the co-directors ofThere's Something About Mary. Offer claimed that 14 scenes fromMary were lifted from his film. The Farrellys denied this claim, stating "We've never heard of him, we've never heard of his movie, and it's all a bunch of baloney."[33] The case was dismissed in 2000, with the judge ordering Offer to pay over $66,000 in attorneys' fees.[34]

In October 2000, Offer suedAnna Nicole Smith for $4 million, claiming that Smith had agreed to be in his movie, but backed out in 1996 over fears that appearing in the movie would be detrimental to her career.[35] Offer claimed that as a result of her backing out of the film, the crew lost $100,000.[36]

In 2011, he was sued by his former personal assistant Jennifer Kosinski, who alleged that he stalked and emotionally abused her, forced her to be with him at all times, groped her, and offered her $20,000 for her to vacation with her family in exchange for hereggs.[37]

Arrest

[edit]

On February 7, 2009, Offer and a 26-year-oldprostitute were both arrested inMiami Beach, Florida, after a physical altercation.[2] The police report stated that the woman had bitten onto Offer's tongue and refused to let go, at which point Offer punched her in the face and left her with lacerations and fractures.[38] Police later released photos of the bloodied Offer, hotel room, and the battered woman. Prosecutors later declined to file formal charges against either person.[2][39][40] When Offer later spoke of the arrest, he stated, "It probably saved my life."[38]

Personal life

[edit]

Vince Offer married Melody Claire Mandate on April 18, 2014.[3] They have one daughter together. They moved to Pacific Palisades in 2014, shortly after was followed by his mom in 2017. Mandate filed for divorce on October 18, 2018. Offer divides his time betweenLos Angeles andTexas.[41]

References

[edit]
  1. ^abRovellurl, Darren (January 27, 2009)."First Interview with Vince from ShamWow!".CNBC.
  2. ^abcd"ShamWow Guy In Slap, Chop Bust".The Smoking Gun. March 27, 2009.
  3. ^ab"'ShamWow Guy' Vince Offer Ties the Knot!". toofab.com. April 23, 2014. RetrievedNovember 30, 2014.
  4. ^"ShamWow Guy In Slap, Chop Bust".The Smoking Gun. June 12, 2014. RetrievedOctober 12, 2023.
  5. ^Brian, Greg (January 22, 2009)."Who is Vince Offer? He's Changing the Style of Pitchman for Infomercials".Yahoo! Voices. Archived fromthe original on July 28, 2014. RetrievedMarch 7, 2012.
  6. ^https://www.twitter.com/realvinceoffer/status/1762634594782757110?s=46[bare URL]
  7. ^ab"The 'ShamWow Guy' cleans up his act".NBC News. September 13, 2013.
  8. ^Popken, Ben (September 13, 2013)."'ShamWow Guy' cleans up his act".CNBC. RetrievedApril 19, 2024.
  9. ^abcdeRovell, Darren (January 27, 2009)."First Interview with Vince from ShamWow!".CNBC.com. RetrievedFebruary 4, 2009.
  10. ^"LOW-RENT RIOT".Entertainment Weekly. Archived fromthe original on February 12, 2008. RetrievedOctober 12, 2023.
  11. ^Genzlinger, Neil (March 22, 2013)."'InAPPropriate Comedy,' Directed by Vince Offer".The New York Times.
  12. ^Someone Thought It Was a Good Idea to Spend Money On This, Rope of Silicon
  13. ^Griner, David (June 17, 2010)."Eminem taps ShamWow guy for infomercial".Adweek. RetrievedMarch 8, 2012.
  14. ^Kapralau, Marina (June 24, 2020)."Eminem Promotes 10th Anniversary Of 'Recovery' With The Slap Chop Guy".TheThings. RetrievedJune 24, 2020.
  15. ^abcStevenson, Seth (May 13, 2008)."Salesjerk; Meet the next great TV pitchman".Slate.The Slate Group. RetrievedDecember 15, 2008.
  16. ^"Consumer Reports: ShamWow fails to wow in Consumer Reports tests".Consumer Reports. May 1, 2009. Archived fromthe original on March 16, 2010. RetrievedMay 3, 2009.
  17. ^Sawyers, Harry (March 29, 2009)."Shamwow vs. Zorbeez: Which works Better? As Seen On TV Lab Test". Archived fromthe original on March 23, 2010. RetrievedMarch 7, 2009.
  18. ^TMZ Staff (October 22, 2009)."ShamWow Guy -- Sir Remix-a-Lot".TMZ. RetrievedMarch 8, 2012.
  19. ^Archived atGhostarchive and theWayback Machine:"TV VERSION- "Shamwow Jam" Remastered (DJ Steve Porter featuring Vince Offer)".YouTube. October 22, 2009.
  20. ^Liffreing, Ilyse (May 4, 2020)."ShamWow gives away branded face masks in its dystopian infomercial".AdAge.
  21. ^Hoffman, Ken (January 16, 2009)."Hoffman: A vote for Jay, against Conan".Houston Chronicle. RetrievedFebruary 4, 2009.
  22. ^Griner, David (January 19, 2009)."How Vince Became an Infomercial Superstar". adfreak.com, an online publication ofAdweek. RetrievedFebruary 17, 2009.
  23. ^"How Vince became an infomercial superstar". January 20, 2009. RetrievedSeptember 17, 2021.
  24. ^"The Daily Tube: Billy Mays 'ShamPows' ShamWow Guy". Archived from the original on May 5, 2009. RetrievedApril 21, 2024.
  25. ^Edwards, Jim (July 6, 2009)."Slap Chop's Vince Shlomi Spawns Remix Cult on YouTube".CBS News. RetrievedMarch 8, 2012.
  26. ^Montgomery, James."Eminem And Snoop Dogg Recognize Vince 'ShamWow!' Offer's Street Cred".MTV. Archived fromthe original on November 2, 2012. RetrievedSeptember 4, 2014.
  27. ^"Iron Man 3 (2013) - Full Cast & Crew".IMDb.
  28. ^"Official Schticky website". Archived fromthe original on January 18, 2012. RetrievedJanuary 9, 2012.
  29. ^"The Schticky by Vince Offer". advertfix.com. January 10, 2012. RetrievedMarch 7, 2012.
  30. ^Nudd, Tim (January 9, 2012)."Infomercial Pariah Vince Offer Returns With Brand-New Spot Pokes fun at 2009 arrest in Schticky pitch".Adweek. RetrievedMarch 8, 2012.
  31. ^"Vince the 'ShamWow' Guy Returns With a New Product".PRWeb. May 13, 2014. RetrievedNovember 30, 2014.
  32. ^Aaron, Kurt (April 11, 2019)."Does It Really Work: Crank Chop".WNEP-TV. RetrievedApril 11, 2019.
  33. ^Karger."Monitor".EW.com. RetrievedOctober 12, 2023.
  34. ^Offer v. Farrelly, Case No. CV 98-7697 RAP(RCx) (C.D. Cal. January 13, 2000);id. (March 14, 2000).
  35. ^"Gisele: I'm Not Marrying Leonardo".IMDb. Archived fromthe original on June 10, 2004. RetrievedOctober 12, 2023.
  36. ^Rovell, Darren (January 27, 2009)."First Interview with Vince from ShamWow!".CNBC. RetrievedNovember 24, 2023.
  37. ^"Vince Shlomi, ShamWow pitchman, sued by a former employee, say reports".CBS News. April 6, 2011.
  38. ^ab"The 'ShamWow Guy' cleans up his act".NBC News. September 13, 2013. RetrievedJuly 10, 2020.
  39. ^"ShamWow Guy arrested after hotel fight with woman: Smoking Gun".Ottawa Citizen. March 27, 2009. Archived fromthe original on March 31, 2009. RetrievedMarch 28, 2009.
  40. ^Chalupa, Andrea (March 27, 2009)."ShamWow Guy the Movie: Noooo!".The Huffington Post. RetrievedMarch 8, 2012.
  41. ^"Wife of ShamWow Guy Vince Offer Files for Divorce: Reports".www.msn.com. Archived fromthe original on October 19, 2018. RetrievedOctober 18, 2018.

External links

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