Viking Line Abp

Company type	Public
Traded as	Nasdaq Helsinki: VIK1V
Industry	Shipping
Founded	1959
Founder	Gunnar Eklund
Headquarters	Mariehamn,Åland,Finland
Area served	Northern Europe
Key people	Jan Hanses(CEO) Andreas Remmer(Executive Vice President)
Products	Ferries, port services, passenger transportation, freight transportation, holidays, business travel
Revenue	491.4 millioneuros (2023)[1]
Operating income	55.0 millioneuros (2023)[1]
Net income	36.3 millioneuros (2023)[1]
Number of employees	2,227 (2023)[1]
Website	www.vikingline.com
Footnotes / references House flag of Viking Line

Viking Line Abp is aFinnish shipping company that operates a fleet offerries andcruiseferries betweenFinland, theÅland Islands,Sweden andEstonia. Viking Line shares are quoted on theHelsinki Stock Exchange. The company is headquartered inMariehamn,Åland. Viking Line currently operates five ferries, of which four serve routes toStockholm and one operates toTallinn.^[2]

The activities of Viking Line include route trips, cruises and cargo traffic. In 2023, Viking Line employed an average of 2,138 people both on land and on sea. As well as the corporation's own staff, theMS Viking XPRS employs an average of 65 contracted workers.^[3]

Viking Line's history dates back to 1959, when a group of maritime professionals and businessmen from theÅland Islands founded Rederi Ab Vikinglinjen. The company purchased the steam-powered car ferry SSDinard from theUnited Kingdom, renamed herSS Viking, and began service on theKorpo (Finland)–Mariehamn (Åland)–Gräddö (Sweden) route.^{[4][5]: 18–20} That same year, theGotland-basedRederi AB Slite launched a competing service betweenSimpnäs (Sweden) and Mariehamn.^{[5]: 22–23}

In 1962, internal disagreements led a group of shareholders to leave Rederi Ab Vikinglinjen and establishRederi Ab Ålandsfärjan, which began operating a Gräddö–Mariehamn route the following year.^{[5]: 18–20}

As competition intensified, the three companies realized that continued rivalry would be unsustainable. In 1965, Vikinglinjen and Slite began cooperating,^{[5]: 22–23} and in late July 1966 Viking Line was established as a joint marketing company for all three operators.^{[4][5]: 18–20} To avoid confusion with the new brand, Rederi Ab Vikinglinjen changed its name toRederi Ab Solstad.^{[5]: 18–20} The red hull livery was adopted from Slite'sÅlandspilen service^{[5]: 22–23 [6]} (to which it had been taken from the colour of the chairman's wife's lipstick!^[7]). In 1967 Rederi Ab Ålandsfärjan changed its name toSF Line^{[5]: 26–27} and in 1977 Rederi Ab Solstad was merged into its mother companyRederi Ab Sally.^[8]

During this period, Viking Line functioned solely as a marketing company. Each owner retained control of its own fleet and routes, although schedules were coordinated. The ships were easily distinguished by naming conventions: Sally vessels carried the prefixViking, Slite ships were named after figures from Roman and Greek mythology, and SF Line vessels ended with the suffix -ella, honoring managing director Gunnar Eklund's wife, Ellen.

During the 1970s Viking expanded greatly and overtookSilja Line as the largest shipping consortium on the NorthernBaltic Sea.^{[citation needed]} Between 1970 and 1973 Slite and Sally took delivery of five nearly identical ships built atMeyer Werft Germany, namelyMSApollo andMSDiana for Slite, andMSViking 1,MSViking 3 andMSViking 4 for Sally.MSViking 5, delivered in 1974, was an enlarged version of the same design.^{[5]: 40–43} These so-calledPapenburg sisters can be considered to be one of the most successful ships designs of all times^{[citation needed]} (the shipyard built three additional sisters of the original design forTransbordadores for ship services inMexico:Coromuel,^[9]Puerto Vallarta^[10] andAzteca^[11]). In 1973 Viking Line started service on theTurku–Mariehamn–Stockholm route, directly competing with Silja Line for the first time. The next year Sally began Viking Line traffic betweenHelsinki and Stockholm.^{[5]: 44–46} For the next decade this route stayed in their hands, whereas on other routes the three companies operated together.

By the latter half of the 1970s, Sally was clearly the dominant partner in the consortium. In 1980 they took delivery of three new ferries (MSViking Saga,MSViking Sally andMSViking Song), largest to have sailed under Viking's colours. This further established their dominance over the other partners, although SF Line did take delivery of the newMSTurella andMSRosella in 1979–80 and SliteMSDiana II in 1979.^{[5]: 53–54} In the early 1980s Sally started expanding their operations to other waters, which became the company's failing as those operations were largely unprofitable and ultimately made Sally unable to invest on new tonnage for Viking Line service.^[12]

A turning point came in 1985 when SF Line introducedMSMariella, then the largest cruiseferry in the world, on theHelsinki–Stockholm route. This ended Sally's monopoly on the service. The following year, Slite introducedMSOlympia, forcing Sally out of the route entirely. While SF Line and Slite were planning additional newbuilds, Sally were in an extremely poor position financially and in 1987Effoa andJohnson Line, the owners ofSilja Line, purchased Sally. As a result, SF Line and Slite forced Sally to leave the Viking Line consortium.^{[5]: 69–70}

Between 1988 and 1990 SF Line took delivery of three new ships (MSAmorella,MSIsabella andMSCinderella) while Slite took delivery of two (MSAthena andMSKalypso).^[5]: 73UnfortunatelyWärtsilä Marine, the shipyard building one of SF Line's newbuilds and both of Slite's, went bankrupt in 1989. SF Line avoided financial repercussions, their Cinderella had been continuously paid for as her construction progressed. Hence it was SF Line who owned the almost completed ship when the shipyard went bankrupt.^[13] Slite however had signed a more traditional type of contract, the Kalypso was to be paid for on delivery. Since the shipyard owned the unfinished ship, this led to an increased cost for the Kalypso^[14]—about 200 millionSEK more than had been originally envisaged.^{[citation needed]} In the end, despite the financial problems, by 1990 Viking Line had the largest and newest cruiseferry fleet in the world.

In 1989^{[citation needed]} Slite started planningMSEuropa, which was to be the jewel in the company's crown, the largest and most luxurious cruiseferry in the world. Unfortunately for them Sweden entered a financial crisis during the construction of the ship, which led to devaluation of theSwedish krona. This in turn meant that the cost for the Europa increased by 400 million SEK. When time came to take delivery of the new ship, Slite did not have the funds to pay for it and their main funders (SwedishNordbanken, who were also the main funders of Silja Line) refused to loan them the money needed. Eventually the ship ended up in Silja Line's fleet and Slite was forced to declare bankruptcy in 1993.^[15]

Following the bankruptcy of Rederi AB Slite, SF Line was left as the sole operator under the Viking Line brand. The remaining two Slite ships,Athena andKalypso were auctioned in August 1993.^[16][17] SF Line made a bid for theKalypso, but both ships ended up sold to the newly establishedMalaysiancruise ship operatorStar Cruises. In 1995 SF Line changed their name into Viking Line.

Between 1994 and 1996 the company operated a fast ferry service from Helsinki toTallinn during the summers on charteredcatamaran ships.^[18] In 1997 they purchased MSSilja Scandinavia fromSea-Link Shipping AB and renamed herMS Gabriella for Helsinki–Stockholm service.^[19] It has been reported that around the same time plans were made to construct a pair of new ships for the Helsinki–Stockholm service so that Viking could better compete with Silja on that route, but the plans were shelved.^{[citation needed]}

In 2006Sea Containers Ltd—that had become the main owner ofSilja Line in 1999—placed Silja Line and their cargo-carrying subsidiarySeaWind Line for sale, except forGTS Finnjet andMS Silja Opera that were transferred under Sea Container's direct ownership and eventually sold.^[20] Viking Line placed a bid for their main competitor,^[21] but were outbid by the EstonianTallink.^[22]

The first new ship built for Viking Line since Slite's MSKalypso in 1990,MS Viking XPRS, had been ordered fromAker Finnyards in 2005,^[23] in response to growing competition from Tallink on the Helsinki–Tallinn route.^{[citation needed]} TheViking XPRS eventually entered service for Viking in April 2008.^[23] A second new ship was ordered in January 2007, when Viking Line announced that they had placed an order for a 15,000 GT ferry at the Spanish shipyardAstilleros de Sevilla. The project name for the ship, that would have replaced theMS Rosella on the Mariehamn–Kapellskär route,^[24] wasViking ADCC. Her delivery was originally expected for March 2009,^[25] but after delivery of the ship had been delayed multiple times, on 8 February 2010 Viking Line decided to cancel the contract altogether.^[26]

Nils-Erik Eklund retired as Viking Line's CEO in July 2010. He was replaced byMikael Backman, who has previously worked withRoyal Caribbean. In interviews Backman has stated he hopes to introduce features from Caribbeancruise ships to Viking Line vessels, as well as begin selling Viking's routes to North American customers as a new cruise experience.^[27]

In a seminar held in January 2010, Backman stated that Viking Line were negotiating with nine different shipyards about the possibility of constructing a pair of 60,000 GT ships to replaceAmorella andIsabella on the Turku–Stockholm service.^[28][29] The possibility of usingliquefied natural gas engines and other emission-reducing technologies were reportedly researched,^[30][31] while according to Mikael Backman the ships would include various features akin to those found onboardcruise ships such asRoyal Caribbean International'sMS Oasis of the Seas.^[29] Projected delivery dates for the vessels were May 2012 and February 2013.^[32]

In October 2010 Viking Line signed a letter of intent with STX Turku for a 57,000 GT cruiseferry for the Turku–Stockholm route.^[33] Two months later, the formal order for the new ship was placed.^[34] The new ship, christenedViking Grace, was laid down on 6 March 2012 and launched on 10 August. The ship entered service in January 2013. Viking Line had an option for a sister ship but announced in May 2012 that they have decided not to build it.

Viking Line revealed in November 2016, that a letter of intent had been signed with Chinese shipyard Xiamen Shipbuilding for the construction of a 63,000 GT cruiseferry that would on completion replace theAmorella in the Viking Line fleet. The new ship would be LNG powered and would sportFlettner rotors to reduce fuel consumption.^[35]

On May 27, 2019, Viking Line announced the official name of the ship,M/S Viking Glory, after a public name-giving contest.

The maiden voyage of M/S Viking Glory took place from March 1–2, 2022. She is in service on theStockholm-Mariehamn-Turku route.

The Viking Line Abp corporation includes the shipping companies Viking Rederi AB (previously known as Finlandshamnen), OÜ Viking Line Eesti, Viking Line Skandinavien AB, Viking Line Finnlandverkehr GmbH responsible for sales and marketing inGermany and Viking Line Buss Ab responsible for bus traffic. Each ship has its own command crew responsible for the activity and usage of the ship, including the ship's captain, chief of engineering and intendent. Viking Line has its own harbour terminals in Stockholm and Turku. In Helsinki, Mariehamn, Kapellskär and Tallinn the company rents the premises it needs for its activities.^[36] During adverse weather andsea ice (October to March), Viking Line usesice-class vessels.^[37]

Jan Hanses has served as the CEO of Viking Line since 20 March 2014, replacingMikael Backman who was dismissed from the corporation.^[38]Ben Lundqvist serves as chairman of the board. The head office of Viking Line is located in Mariehamn.^[39]

In 2018 Viking Line transported 6,411,537 passengers and 128,549 unit loads of cargo.^[3]

Viking Line's ships are known for their vivid red colour. The colour dates from 1964 when the colouring of the new shipM/S Apollo was taken from theMexican Firelipstick used by the sister of the CEO of one of Viking Line's companies.^[40]

The name "Viking Line" is sometimes shown shortened as "NG LI", which is a registered trademark of the corporation.^[41] Viking Line has also used a logo consisting of a yellow square standing on its corner, with a black letter V inside it.^[42]

On the older ships of Viking Line, the announcements start withRod Stewart's song "Sailing".

Ville Viking is themascot of Viking Line, which is used as an icon for activities for children passengers,marketing andmerchandising. The whiteship's cat figure appears on ships and Viking Line's marketing events at least in Finland and Sweden.^[43] The feline figure can be hugged and can appear in pictures with people.^[44][45]

The name of the Viking Line children's club is Ville Viking Club. Children under 12 years of age can join the club free of charge, and members receive a mail letter twice per year. The club has its own cruises fromTurku once per week and fromHelsinki once per month except for the summer holiday season.^[46]

Alcohol-free Ville Viking drinks can be bought on Viking Line's ships. Children's menus and buffet tables on the ships are also named for the character.

In 2007 a CD ofchildren's songs was published under the Ville Viking name.^[47]

Ship	Type	Built	Entered service	Gross tonnage	Passengers (max)	Vehicles	Knots	Route	Flag and home port	Image
MS Viking Cinderella	Cruiseferry	1989	1989–	46,398 GT	2.560	480	22	Helsinki –Mariehamn –Stockholm	Mariehamn, Finland
MS Gabriella	Cruiseferry	1992	1997–	35,492 GT	2.420	400	21,5	Helsinki – Mariehamn – Stockholm	Mariehamn, Finland
MS Viking XPRS	Cruiseferry	2008	2008–	35,918 GT	2.500	240	25	Helsinki –Tallinn	Mariehamn, Finland
MS Viking Grace	Cruiseferry	2013	2013–	57,565 GT	2.800	500	22	Turku –Mariehamn /Långnäs –Stockholm	Mariehamn, Finland
MS Viking Glory	Cruiseferry	2021	2022–	65,211 GT	2.800	640	22,1	Turku – Mariehamn / Långnäs – Stockholm	Mariehamn, Finland
MS Birka Gotland	Cruiseship	2004	2024–	34,924 GT	1.800	0	21,5	Stockholm –Mariehamn –Visby	Stockholm, Sweden

Ships that are still in use are marked in green.

Ship	Built	Owner/operator	In service	Current status	Image
SS Viking	1924	Rederi Ab Vikinglinjen	1959–1970	Scrapped in 1973.
MSSlite MSTella	1955	Rederi AB Slite	1959–1963 1989 (chartered)	Scrapped in 2006.
MSBoge	1956	Rederi AB Slite	1961–1963	Sunk in 1981.
MSLinden	1951		1963–1964	Scrapped in 1974.
SS Ålandsfärjan	1933	Rederi Ab Ålandsfärjan	1963–1972	Scrapped in 1972.
MSThor Viking	1944		1963–1967	Scrapped in 1974.
SS Drotten	1924	Rederi Ab Vikinglinjen	1964–1966	Scrapped in 1979.
MSApollo	1964	Rederi AB Slite	1964–1967	Scrapped in 2006.
MSVisby	1964	Rederi AB Slite Rederi Ab Ålandsfärjan	1965, 1967–1970 (chartered)	Scrapped in 2002.
MSKapella	1967	Rederi Ab Ålandsfärjan	1967–1979	Scrapped in 2006.
MSViking 2	1940	Rederi Ab Solstad	1968–1978	Scrapped in 2016.
MSApollo	1970	Rederi AB Slite	1970–1974	Scrapped in 2020.
MSViking 1	1970	Rederi Ab Sally	1970–1983	Scrapped in 2002.
MSMarella	1970	SF Line	1970–1981	Scrapped in 2004.
MSViking 3	1972	Rederi Ab Sally	1972–1976	Scrapped atAliağa,Turkey in 2022.
MSDiana	1972	Rederi AB Slite	1972–1979	Scrapped in 2021.
MSViking 4	1973	Rederi Ab Sally	1973–1980	Scrapped in 2005.
MSAurella	1973	SF Line	1973–1982	Scrapped in 2024.
MSViking 5	1974	Rederi Ab Sally	1974–1981	Scrapped in 2015.
MSViking 6	1967	Rederi Ab Sally	1974–1980	Scrapped in 2001.
SS Apollo III MSApollo III	1962	Rederi AB Slite	1976–1981 1982–1989	Sold for scrap, July 2008.
MSTurella	1979	SF Line	1979–1988	Since 2018 MSRigel III forVentouris Ferries.
MSDiana II	1979	Rederi AB Slite	1979–1992	Scrapped inAlang,India asBluefort.
MSViking Saga	1980	Rederi Ab Sally	1980–1986	Scrapped in Alang, India, 2025.
MSViking Sally	1980	Rederi Ab Sally Rederi AB Slite	1980–1990	Sunk 1994 as MSEstonia.
MSViking Song	1980	Rederi Ab Sally	1980–1985	Since 2010 MSRegina Baltica forBaleària.
MSOlympia	1986	Rederi AB Slite	1986–1993	Since 2023 MSMoby Orli forMoby Lines.
MSAthena	1989	Rederi AB Slite	1989–1993	Since 2025 MSNordic Pearl forDestination Gotland.
MSKalypso	1990	Rederi AB Slite	1990–1994	Scrapped in 2022.
HSCCondor 10 (marketed asViking Express I)	1992	Viking Line	1995 (chartered)	Since 2018 HSCTiger for Tiger Shipping.
MSÅlandsfärjan	1972	SF Line/Viking Line	1987–2008	Since 2008 MSExpedition forG.A.P. Shipping.
MSIsabella	1989	SF Line/Viking Line	1989–2013	Since 2024 MSIsabelle X is sold to Notamare Shipping.
HSCExpress (marketed asViking FSTR)	1998	Viking Line	2017 (chartered)	Since 2019 HSCSuperexpress forGolden Star Ferries.
MSMariella	1985	SF Line/Viking Line	1985–2021	Since 2021 MSMega Regina forCorsica Ferries.
MSAmorella	1988	SF Line/Viking Line	1988–2022	Since 2022 MSMega Victoria forCorsica Ferries.
MSRosella	1980	SF Line/Viking Line	1980–2023	Since 2023 MSAnemos forAegean Speed Lines.

Additionally a large number of ferries were chartered during the 1970s, 1980s and 1990s for seasonal traffic.

Viking Line has six terminals, of which four are in Finland (two in mainland Finland and two in Åland), one in Sweden and one in Estonia.^[50]

Finland

• Helsinki:Katajanokka Terminal. Served byHelsinki tram lines 4 and 5.
• Turku:Linnansatama. Served by the Port of Turku railway station and bus line 1.
• Mariehamn:Västhamnen. Served by the Mariehamn city bus.
• Lumparland:Långnäs.

Sweden

• Stockholm:Stadsgården. Served by a terminal bus line and the city shipEmelie.

Estonia

• Tallinn:A-terminal. Served by Tallinn bus line 2 and tram lines 1 and 2.

• Finnish maritime cluster
• List of companies of Finland
• Viking

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