Vie debuted at number 4 on the USBillboard 200, earning 57,000 album-equivalent units in its first week, including 26,000 pure album sales. The album received generally positive reviews frommusic critics, who lauded Doja's ambitious embrace of 1980s-inspired production, playful vocal agility, and her balance between pop and rap sensibilities.
In October 2024, Doja made a few posts onX (formerlyTwitter) teasing a forthcoming album, such as "vvv" and "album", which led to fans thinking she was working on her fifth album.[15][16] Also in October 2024, Doja Cat partnered withAirbnb's Icons program to stage an intimate "Living Room Session" in aWest Hollywood bungalow, curated with her grandmother's paintings and a sit-down feast, where fifteen guests (US$77 each) were invited to hear an unplugged living-room set. Coverage and the official listing noted she would perform new songs alongside favorites, and Airbnb's post-event recap highlighted that she performed unreleased tracks from her upcoming fifth album during the private showcase.[17]
On May 5, 2025, Doja Cat surprise-released "Crack", an outtake from her fourth albumScarlet, exclusively on her website, which was only available to download for 24 hours.[18][19] She later collaborated with theMarc Jacobs brand and previewed a snippet of the song "Jealous Type" in the advertisement of the campaign. She attended theMet Gala the same day, where she confirmed in an interview that the song will serve as a single from her upcoming album.[20][21]
On July 21, 2025, Doja posted on X that the album had been completed. In an article forV, she announced a fall release date, and shared that the album will be more "pop-driven" thanScarlet.[22][23][24] On August 14, she formally announced the album alongside a promotional video and shared that it would be released on September 26.[25]
Doja Cat released the CD and vinyl cover art forVie on August 20, 2025, depicting her face lying down surrounded by roses.[26] As part of the album rollout, the rapper also unveiled a series of alternate covers that visually continued the '80s direction of the record.[27] On September 22, Doja Cat unveiled the album's official cover art, showing herself in a tattered wedding dress, hanging from a yellow parachute caught in a tree, with the blue sky in the background.[28] In the caption, she wrote "Falling in love is putting trust in the hands of yourself and others. The yellow parachute represents curiosity, happiness, and adventure. Flying you towards new experiences and scenes, taking a leap of faith, and holding no bounds. The tree represents life and wisdom. Giving you a sense of safety within its branches, but the pain from the fall teaches you that those scratches can be healed. You don’t have to hit the ground. Love grows upward but more importantly down. It’s the roots that keep you steady. This is the cover of my album."[29] In response to fans' criticism, the rapper defended the new cover, calling it "perfect" and saying "You can’t make me feel bad for a cover that has visceral meaning. The greatest armor is love and integrity. I forgive your harsh criticism but for me I won yet again for following my heart."[30]
The hot line’s retro telephone aesthetic also tied into the broader ’80s-inspired visual identity of the era, aligning with the Marc Jacobs fashion partnership, the floral-laden cover art reveal, and Doja’s platinum-blonde styling atOutside Lands.[31]
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"Jealous Type" was released as the album's lead single on August 21, 2025,[32][33] followed by a music video the next day.[34] A music video for "Gorgeous" was released alongside the album.[35] A music video for "Stranger" was released in late September.[36]
Doja Cat headlinedOutside Lands festival on August 8, 2025, performing several songs acrossher discography, as well as debuting the unreleased single "Jealous Type".[37][38]
On August 21, 2025, Doja Cat announced her third concert tour,Tour Ma Vie World Tour, in support of the album, which will start on November 18, 2025, inAuckland and conclude on December 1, 2026, inNew York City. Presale for the tour commenced on August 25, 2025.[39][40]
Vie received acclaim frommusic critics. According to the review aggregatorMetacritic,Vie received "generally favorable reviews" based on aweighted average score of 78 out of 100 from 12 critic scores. It is currently her highest rated album on the site.[42] The review aggregator site AnyDecentMusic? compiled 10 reviews and gave the album an average of 7.2 out of 10, based on their assessment of the critical consensus.[41]
Shanté Collier-McDermott ofClash gave a positive review for the album, and wrote, "OverallVie is a lot of things but overarchingly is Doja Cat's 90s baby ode to80s music. It draws from a spice rack ofR&B, pop,funk,new jack swing,hip-hop and the list goes on. Sprinkling them as elements to give each part its own flavour. Content wise she cleverly displays the intricacies of love however it's not too dissimilar from the story-telling we have previously got. Nonetheless Doja's ability to effortlessly slide in and out of different pockets – and at a high level is indication of her sheer starpower. The visual assets that accompany this project fittingly cement the theme and even if this album isn't to your taste, her talent is undeniable."[1]Rolling Stone'sRob Sheffield gave the album 3.5 stars rating out of 5 and wrote, "Most of the songs work the same formula—featherweight pop tunes with brief rap interludes—so they tend to blend together even when they're quality filler."[4]Variety's Steven J. Horowitz wrote thatVie is "a record that reinforces that Doja doesn't need to fit into one box to become the artist she's meant to be", while further stating, "It's a notion that she herself seems to have come to terms with, however trying (or public) it may have been, andVie is all the better for it."[50]
Slant Magazine's Sal Cinquemani gave a more mixed review and wrote, "Outside of Doja's rap verses,Vie feels less like a contemporary album in conversation with the past—like, say,Gwen Stefani'sLove. Angel. Music. Baby.—and more like a straightforward exercise inpastiche. The rapper-singer's willingness to step outside of her comfort zone means we get to luxuriate in the nostalgia of tracks like 'Come Back' which evokes those dreamyNestlé white chocolate commercials from the '80s. But the album as a whole is probably too lightweight (and repetitive) to make a lasting impression."[49]
Vie debuted at number 4 on the USBillboard 200, earning 57,000 album-equivalent units in its first week—comprising 26,000 in pure album sales. This marked Doja's fourth Top 10 album on theBillboard 200.[51]. Despite the album's equal chart debut in comparison toScarlet and positive reactions from critics, its singles have received less streams in comparison to her other albums.
Outside of the US,Vie debuted at number 6 on theARIA Top 50 Albums chart in Australia, becoming Doja's third consecutive Top 10 album in the country.[52] It also reached number 1 on the ARIA Hip Hop/R&B Albums chart.[53] In New Zealand, the album peaked at number 4 on theOfficial New Zealand Albums Chart, marking a strong performance in the region.[54] Across Europe,Vie charted moderately, reaching number 16 in Austria and number 48 in Italy but had better numbers in Scotland, Belgium and Portugal, where the album respectively debuted number 4, number 7 and number 8.[55][56] It also debuted in the top twenty in the Netherlands, France and Poland, respectively at number 11, number 14 and number 15. The album also entered theJapanese Download Albums chart at number 82, reflecting modest digital sales.[57]
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