Viacom Entertainment Store was a proposed chain of merchandise stores offering product based onViacom owned properties, includingStar Trek,Nickelodeon,MTV,VH1,Showtime, and otherParamount Pictures properties.
The first (and only) Viacom Entertainment Store opened at 600Michigan Avenue inChicago, Illinois, on May 23, 1997.[1] The store's grand opening party was attended by celebrities tied to the company at the time, includingJon Bon Jovi[2] andJenny McCarthy.[3] Flagship stores had been planned for large metropolitan areas around the United States, all in response to the success of theDisney Store,Warner Bros. Studio Store, andDiscovery Channel Store concepts.
In addition, more than a dozen standalone Nickelodeon stores opened during 1997 and 1998:
The Chicago flagship failed to meet the company's expectations, and the company announced it would shutter it and the Nickelodeon stores in 1999.[4] The store closed on January 17, 1999,[5] while the Nickelodeon stores gradually closed throughout the year.
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