Vercel Inc. is an American cloud application company. The company created and maintains theNext.js web development framework.[2]
Vercel provides developer tools, frameworks, and cloud infrastructure to build and maintain websites.[3] It is the maker of v0[4] and AI SDK.[5]The company maintains a free open-source library for building AI-generated products.[6]
Vercel was founded by Guillermo Rauch in 2015 as ZEIT.[7][8] Rauch had previously created the realtimeevent-driven communication librarySocket.IO[9] andNext.js, theopen source framework that Vercel optimized for their platform.[2] ZEIT was rebranded to Vercel in April 2020, although it retained the company's triangular logo.[7][10]
In June 2021, Vercel raised $102 million in a Series C funding round.[11] In 2023, Vercel released an AI web development tool called v0 that creates web applications with natural language prompts;[4] it won a 2025Webby Award for developer tools.[12] In 2023, Vercel released a software development kit called AI SDK[13] designed to allow developers to build conversational streaming interfaces in JavaScript and TypeScript.[14] In May 2024, Vercel raised $250 million in a funding round which valued the company at $3.25 billion.[4]
In September 2025, Vercel faced backlash after CEO Guillermo Rauch met with Israeli Prime MinisterBenjamin Netanyahu amid theGaza war to discussartificial intelligence and its application in Israel's economy and defense.[15][16] In response, several users stated intentions to migrate their applications off of Vercel, and at least one employee resigned.[16]
Deployments through Vercel are handled throughGit repositories, with support forGitHub,GitLab, andBitbucket repositories.[b 1] Deployments are automatically given a subdomain under thevercel.app domain,[22] although Vercel offers support for custom domains for deployments.[b 1]
In 2025, Vercel introduced a web application infrastructure model called Fluid that enables aninstance in a local region to handle multiple requests concurrently, similar to a traditional server, while also maintaining theelasticity ofserverless systems.[23]
