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Verbatim (company)

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(Redirected fromVerbatim (brand))
CD, DVD and Blu-ray disc brand and former manufacturer
Verbatim Corporation
VerbatimDVD
FormerlyInformation Terminals Corporation (1969–1978)
Company typePrivate
IndustryElectronics
FoundedApril 28, 1969; 56 years ago (1969-04-28)
FounderReid Anderson
Headquarters,
United States
Area served
Worldwide
Key people
Clive Alberts (CEO andPresident)
Products
OwnerCMC Magnetics (100%; 2020–present)
Mitsubishi (100%; 1990–2020)
Kodak (100%; 1985–1990)
Number of employees
510 (consolidated)
ParentCMC Magnetics (2020–present)
Mitsubishi (1990–2020)
Kodak (1985–1990)
Subsidiaries
Websitewww.verbatim.com

Verbatim Corporation is an American company forstorage media andflash memory products. Originally and known for itsfloppy disks in the 1970s and 1980s, Verbatim is now known for its recordable optical media.

Founded in 1969 asInformation Terminals Corporation, it was acquired byKodak in 1985 and sold toMitsubishi in 1990. In 2020 Verbatim were sold toCMC Magnetics at an estimated price of $32 million USD.[1][2]

History

[edit]

The company started inMountain View, California, in 1969, under the name Information Terminals, founded by Reid Anderson. It grew quickly and became a leading manufacturer of floppy disks by the end of the 1970s, and it was soon renamed Verbatim. In 1982, it formed a floppy diskjoint venture with Japanese company Mitsubishi Kasei (forerunner ofMitsubishi Chemical), with the joint venture called Kasei Verbatim.

Former Verbatim logo, 1978–2007

Verbatim mostly struggled in the decade and was purchased byKodak in 1985, while its floppy partnership with Mitsubishi Kasei was still intact. It was eventually purchased fully by Mitsubishi Kasei in March 1990, after eight years in a joint venture. Many new products were launched under the new Japanese ownership, and the brand saw immense growth in the decade.[3]Mitsubishi Kagaku Media was founded in October 1994 as a subsidiary through the merger of Mitsubishi Kasei and Mitsubishi Petrochemical, resulting in Mitsubishi Chemical.

The company was selling products under theMitsubishi brand in Japan from 1994 to 2010, when Verbatim fully replaced it.

Key dates

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  • 1969: Information Terminals is founded in Mountain View, California, U.S.
  • 1976: Information Terminals begins manufacturing magnetic tape for use in its cassettes and floppy disks.[4]
  • 1978: Information Terminals is officially renamed Verbatim.[5]
  • 1979: Verbatim goes public; sales grow to $36 million.
  • 1985:Kodak announces its $174 million bid for Verbatim.
  • 1990: Mitsubishi Kasei acquires Verbatim.
  • 1992: The company buysCarlisle Memory Products.
  • 1994: Mitsubishi Kasei and Mitsubishi Petrochemical merge to create Mitsubishi Chemical, and a new subsidiary, Mitsubishi Kagaku Media, is founded. Verbatim brand replaced by Mitsubishi in Japan.
  • 1994: Verbatim enters a joint venture withSanyo Laser Products.
  • 1995: AcquiresLaser Technologies andEcotone.
  • 2007: AcquiresSmartDisk.[6]
  • 2009: AcquiresFreecom.
  • 2009: Verbatim brand returns to the Japanese market for the first time since 1994.
  • 2010: Mitsubishi Kagaku Media unifies all recordable discs products under one umbrella Verbatim brand in the Japanese market.
  • 2019: Agreement to be bought byCMC Magnetics.
  • 2020: CMC Magnetics acquires Verbatim.

Notable info about historical products

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A pair of5.25" floppy disks from 1978
  • In 1969, the first digital-grade tape cassettes were released.[citation needed]
  • 8" diskettes were first released in 1974.
  • In 1991, Verbatim released the world's first 3.5"magneto-optical disk.
  • Verbatim started its successful foray into the optical disc market in 1993 withCD-R media.
  • In 1997, Verbatim released the world's firstCD-RW format media.
  • In 2001, Verbatim released the world's firstDVD+R format media.
  • Introduced the first 8.5 GBDVD+R DL products in 2004, followed byDVD-R DL in 2005.
  • Verbatim launched a new product range ofLED lights in 2010.

Products

[edit]
A standard 700 MB CD-R from the 2000s
A 5.25" DataLife floppy from 1984
A small blue memory card, not much larger than a postage stamp, with "Verbatim 4 GB 2 hours" printed on it
A 4 GB Verbatim SDHC card from 2012

Current and former products

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Manufacturing and marketing

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This section needs to beupdated. The reason given is:The two paragraphs that speak in the present tense (i.e. implying they are still relatively current) were added back in 2006[1] and have not been notably updated since. Please help update this article to reflect recent events or newly available information.(June 2023)

Verbatim's early floppies were manufactured at a factory inLimerick, Republic of Ireland, starting 1979 (MC Infonics, sold toCMC Magnetics in the 2000s).

As of 2006[update] (during the era of Mitsubishi ownership) Verbatim sold products partly produced in Verbatim and Mitsubishi's own plants in Singapore and Japan, and partly under license by Taiwanese and Indian manufacturers.

As of 2006[update] Verbatim also resold relabeled products from Japanese, Taiwanese, Chinese,Malaysian and Indian factories (Pearl White DVD series in Europe, some CD-R not labeled Super Azo), including but not limited to products byTaiyo Yuden,Ritek Corporation, CMC Magnetics,Prodisc,Moser Baer,Daxon/BenQ.

Technologies

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  • Teflon coating for floppy disks
  • Advanced Azo Dye Technology (patentedAzo-Color technology), first developed 1994
  • SERL (Super Eutectic Recording Layer) technology for rewritable media (after deleting the medium it regenerates)
  • TERL (Tellurium Alloy Recording Layer) technology for special audio CD-RWs
  • MABL for Blu-ray discs

See also

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References

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  1. ^"Mitsubishi Chemical to Transfer its Storage Media Business to CMC Magnetics of Taiwan"(PDF). Mitsubishi Chemical. June 14, 2019. RetrievedJune 18, 2019.
  2. ^"CMC Magnetics to acquire Verbatim". June 17, 2019. RetrievedJune 18, 2019.
  3. ^"History of Verbatim Corporation – FundingUniverse".
  4. ^"ITC Expects Improved Quality With In-House Media",Computerworld December 10, 1975, page 48
  5. ^"40 years of Verbatim | Verbatim Europe - Data Storage, Computer & Imaging Consumables".www.verbatim-europe.co.uk. Archived fromthe original on 2022-08-10. Retrieved2014-09-27.
  6. ^"Verbatim | USB Flash Drive, Recordable DVDs, Rewritable CD - Storage Media, Recordable Media".www.verbatim.com. Retrieved2009-04-27.

External links

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Wikimedia Commons has media related toVerbatim Corporation.
Subsidiaries
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