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Vantage Hospitality

From Wikipedia, the free encyclopedia
American hotel corporation
Vantage Hospitality Group Inc.
Company typeSubsidiary
Founded1999
DefunctSeptember 30, 2016; 9 years ago (2016-09-30)
FateAcquired byRed Lion Hotels Corporation
Headquarters,
Number of locations
1000+ (United States and Canada)
ParentRed Lion Hotels Corporation
(2016–present)

Vantage Hospitality Group Inc. was an Americanhotel corporation, operating hotels in the United States and internationally. Its brands include Best Value Inn and Lexington by Vantage. In 2016, Vantage Hospitality Group was acquired byRed Lion Hotels Corporation.

History

[edit]

Vantage Hospitality Group was founded in 1999 and had over 1,000 properties around the U.S. and Canada by 2016.[1] By 2016, Vantage Hospitality operated 10 brands, including Best Value Inn and Value Inn Worldwide.[1] America's Best Value Inn received a Hotel Vikas diamond award in 2010 in the Best Hotel Franchisor category.[2] Hotel Vikas is a trade publication targeted to hotel CEOs. In 2005, Vantage introduced the Lexington by Vantage brand.[3]

In 2014, Vantage acquired America's Best Franchising and its brands: America's Best Inns & Suites, Country Hearth Inns & Suites, Jameson Inn, Signature Inn, and 3 Palms Hotels and Resorts.[4] As of August 2015[update] Vantage planned to re-launch the then inactiveSignature Inn brand as a budget chain, with newly constructed properties.[5][6]

On September 14, 2016 theRed Lion Hotels Corporation announced it was acquiring Vantage for $23 million.[7]

On December 30, 2020, it was announced RLHC would be acquired bySonesta International Hotels Corporation.[8] The acquisition was finalized on March 17, 2021.[9] The America's Best Value Inn and Canada's Best Value Inn names remain in use as Sonesta's economy brands.

Brands

[edit]
America's Best Value Inn inFlint, Michigan
Lexington by Vantage inEffingham, Illinois
  • America's Best Inns: A chain of economy hotels. Vantage plans to eliminate this brand, with most properties transitioning into America's Best Value Inns.[10]
  • America's Best Value Inns: Mid-economy hotels with over 1,000 locations nationwide.[11]
  • Canada's Best Value Inns A chain of economy properties located across Canada.[12]
  • Country Hearth Inns & Suites: An upper-economy and lower midscale brand.[13] Country Hearth Inns feature rooms, suites, and a complimentary breakfast.[14]
  • Jameson Inn: A midscale chain operating primarily in the Southern United States.[15]
  • Lexington Hotels & Inns: A collection of mid-scale and upscale inns, suites, and resorts. Typical Lexington properties feature on-site dining, business centers, and fitness centers.[16] Many Lexington properties are brand conversions, but the chain has begun building new properties.[17]
  • Value Inns Worldwide A chain of economy properties located across the world
  • 3 Palms Hotels & Resorts: A small chain of hotels and resorts.[18]

Loyalty programs

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Vantage offered two loyalty programs for its guests. Guests at America's Best Value Inn and Canada's Best Value Inn properties are eligible to sign up for a Value Club Card, which entitles them to 15% off of Best Value Inn stays, plus additional discounts from partners.[19] Vantage's Lexington properties participate in the Voilà Hotel Rewards program. Participants receive points and other benefits.[20]

America's Best Value Inn and Canada's Best Value Inn are now linked to the Sonesta loyalty program.

America's Best Franchising

[edit]

(Not to be confused with America's Best Value Inn)

America's Best Franchising
OwnerVantage Hospitality

America's Best Franchising, based inAtlanta, Georgia, was an American lodging company. Its brands comprisedAmerica's Best Inn,Country Hearth Inns & Suites,Jameson Inn,3 Palms Hotel,Parkside Hotels, andBudgetel.[21] Of the brands, America's Best Inn was founded inMarion, Illinois,[22] TheBudgetel name is a revival of a brand which was renamedBaymont Inn & Suites. Country Hearth opened its first location in 1983 asHomeplace Inn inAngleton, Texas.[23]

Budgetel Franchise System is an American-based hotel franchiser to United States and Canada. The current Budgetel was established in Atlanta, Georgia in 2007 by brothers Mike and R. C. Patel who bought the brand from Blackstone Group.[24] In 2009, America's Best Franchising, Inc. began franchising the brand.

In 2014, America's Best Franchising was acquired by Vantage Hospitality.[25] All ABF brands are now part of Vantage with the exception of Budgetel, which is part of Hospitality Lodging Systems.[26]

References

[edit]
  1. ^ab"Red Lion to Buy Vantage Hospitality for $27 Million".Skift. 2016-09-14. Retrieved2019-03-29.
  2. ^"Hotel Vikas Diamond Award". Hotel Vikas. 2010-06-28. Retrieved30 June 2010.
  3. ^"Vantage Hospitality Group, Inc. - Hotel Franchise Overview". Retrieved15 August 2015.
  4. ^"Vantage Hospitality | Vantage Hospitality Group Agrees to Acquire America's Best Franchising's Hotel Brands". news.vantagehospitality.com. Archived fromthe original on 1 July 2015. Retrieved22 August 2015.
  5. ^"America's Best Inn in Burns, OR First to Convert to Americas Best Value Inn, as Vantage Hospitality Kicks Off Repositioning of Recently Acquired Brands".Hospitality Net. Retrieved15 August 2015.
  6. ^"Vantage focuses on brand, member opportunities". Retrieved15 August 2015.
  7. ^"Red Lion acquiring hotel franchisor Vantage Hospitality: Travel Weekly".www.travelweekly.com. Retrieved2019-03-29.
  8. ^"RLH Corporation Announces Agreement to be Acquired by Sonesta International Hotels for $3.50 Per Share in Cash; Transaction Valued at Approximately $90 Million". 2020-12-30. Retrieved2020-12-31.
  9. ^"Sonesta completes acquisition of RLH Corporation". 2021-03-17. Retrieved2021-03-19.
  10. ^"Vantage works on brand integration". Retrieved15 August 2015.
  11. ^"Vantage Hotels - Americas Best Value Inns". Retrieved15 August 2015.
  12. ^"Vantage Hotels - Canadas Best Value Inn". Retrieved15 August 2015.
  13. ^"Country Hearth Inns & Suites".Hospitality Net. Retrieved15 August 2015.
  14. ^"Vantage Hotels - Country Hearth Inns & Suites". Retrieved15 August 2015.
  15. ^"Vantage Hotels - Jameson Inns". Retrieved15 August 2015.
  16. ^"Vantage Hotels - Lexington by Vantage". Retrieved15 August 2015.
  17. ^"Lexington Franchising, Inc. - The Lexington Brands". Retrieved15 August 2015.
  18. ^"3 Palms".Hospitality Net. Retrieved15 August 2015.
  19. ^"Americas Best Value Inn - Value Club Program". Retrieved15 August 2015.
  20. ^"Lexington Hotels - Official Site - Lexington Rewards Program". Retrieved15 August 2015.
  21. ^"About Us". Americasbestinn.com. Retrieved2013-08-14.
  22. ^Jakle, John A.; Sculle, Keith A.; Rogers, Jefferson S. (1996).The Motel in America. Johns Hopkins University Press. pp. 215–216.ISBN 0-8018-5383-4.
  23. ^Henson, Margaret Swett (March 1999).Historic Brazoria County: An Illustrated History - Margaret Swett Henson.ISBN 9780965499965. Retrieved2013-08-14.
  24. ^Budgetel Franchise System, LLC[permanent dead link]
  25. ^Vantage Hospitality agrees to acquire America’s Best Franchising
  26. ^Budgetel brand back in business

External links

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Accor
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