
Avajazzle, also occasionally spelledvagazzle and sometimes nicknamedglitter pubes, is a form of genital decoration. The word is aportmanteau ofvajayjay[1] (a euphemism forvagina)[2] andbedazzle.[a] The process of creating a vajazzle is known asvajazzling. It involves the application of crystal ornaments onto the shavedmons pubis of a woman.
Vajazzling is typically carried out atbeauty salons. Initially anypubic hair is removed from themons pubis, typically by abikini wax, after whichrhinestones,Swarovski crystals orgemstones are glued onto the area.[3] The result can last for up to seven days. The purpose of vajazzling is the visual aesthetic. There are no benefits in terms ofsexual pleasure. Bruising or cuts can occur from the crystals duringsexual intercourse. If glue is applied too soon after the pubic hair removal, it can cause anallergic reaction[4] or bacterial infection.[3] Vajazzling can also increase the risks of infection if it is not properly cleaned.[5]
Vajazzling was popularized by the American actressJennifer Love Hewitt, who devoted a chapter in her bookThe Day I Shot Cupid to vajazzling.[1] During a promotional interview onLopez Tonight in 2010, she encouraged the female members of her audience "to vajazzle their vajayjays".[6] In the United Kingdom, this concept was popularized when beauticianAmy Childs appeared in a television showThe Only Way Is Essex in 2010.[7] By 2011, an Internetrating site for vajazzling called Rate My Vajazzle had been set up.[8][9]