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| Company type | Private |
|---|---|
| Industry | Software development,video games,mobile apps |
| Founded | 15 November 2004; 21 years ago (2004-11-15)[1] |
| Founders |
|
| Headquarters | , England |
Area served | Worldwide |
| Products | Monument Valley Monument Valley 2 DICE |
Number of employees | 260[2] (2019) |
| Website | ustwo.com |
Ustwo Fampany Limited (typically stylized asustwo) is a London-basedsoftware development studio focused on digital design, such as clean and elegantuser interfaces. Founded in 2004, the company had initially served clients in supporting theirmobile apps, and developedmobile games, but gained significant attention upon release ofMonument Valley in 2014, which won numerous awards and had over two million units sold. Alongside their Ustwo Games division, the company continues to produce other software for a range of computing devices through Ustwo Studios, as well as investing in new firms through Ustwo Adventure, and helping to mentor young talent within Ustwo Foundation.
Ustwo was founded by Matt "Mills" Miller and John "Sinx" Sinclair in theShoreditch district of London in November 2004 as "Ustwo Studio, Ltd",[1] aiming to get into the nascentmobile app market.[3] Miller and Sinclair had been friends since they were eleven, and so the name "Ustwo" is in reference to their long-term relation, "us two".[4]
Prior to the founding, Miller and Sinclair had been working at a design firm called Big Animal who hadSony as a client. After Ustwo was founded, they were able to gain work fromSony Ericsson from this prior relationship to help design auser interface. Additional work came from similar word-of-mouth for banking firmJPMorgan.[4]
In 2007,Apple, Inc. introduced theiPhone and with it, theApp Store in 2008. Miller and Sinclair saw the opportunity here to make and sell their own applications directly to consumers via the App Store, and started to explore that area.[4] They toyed with various apps, having limited success outside of one title,MouthOff, that had a cartoon mouth on screen mimick mouth movements on hearing speech that they released in 2009. The app earned Ustwo£100,000, a product of strong word-of-mouth from works likeCreative Review,[5]Techcrunch,BBC, andCNN, according to Miller.[6]MouthOff led to them gaining work from retail chainH&M.[4] Work over the next few years split between client work and developing their own apps, splitting off the games development section into "Ustwo Games" while the client services remained at "Ustwo Studios". During this time, they developedWhale Trail in 2011, a children's game, which led to a deal withPenguin Group for an ebook and television series,[4] andBlip Blop in 2012.[3][7] The company did not focus on producing volumes of game apps to generate revenue, but instead felt that what few games they put should reflect the high quality their studio had become known for.[8]
Ustwo's breakout title came in 2014 withMonument Valley.[4][3]Monument Valley was developed as an artistic game, inspired byM. C. Escher works, and meant to have simple controls.[8]Monument Valley was critically praised, being named the Apple Store's Editors Choice[9] and later winning theApple Design Award in 2014.[10] The game has since sold more thanUS$14 million in revenue from over 26 million copies sold.[11] Ustwo had developed a relation with Apple, such that the surprise release ofMonument Valley 2 was a headline presentation at the 2017Apple Worldwide Developers Conference,[12][13] and had their next major titleAssemble with Care as one of the premiere titles available on launch ofApple Arcade in September 2019.[14]Assemble with Care was later ported toMicrosoft Windows and released on March 26, 2020.[15]
The success ofMonument Valley not only helped to put more money into the company, but helped them to gain more client-side work, was estimated to have brought in£15 million in 2013.[3] With this, Ustwo began expanding its business by formingjoint ventures with other startup firms, as well as establishing an investment arm proving both financial and service-related support for new firms.[3]
In 2014, Ustwo co-foundedDICE, a ticketing platform, with Phil Hutcheon, founder of music managing company Deadly Management.[16]
Ustwo renamed themselves as "Ustwo Fampany Ltd." in 2015,[1] with "fampany" representing their desire to have their studio to be a combination of "family" and "company".[4]
In 2019, Ustwo fired an employee forlabour organizing at the company. TheIndependent Workers' Union of Great Britain, which represents him throughGame Workers Unite UK, filed suit on the worker's behalf.[17] Lana Polansky of Waypoint criticized Ustwo for adopting progressive language and values to camouflage workplace issues andunion busting activities.[18]
Ustwo Fampany has four primary divisions:[2]
As of 2022, Ustwo had studios in Malmö, Lisbon, Tokyo, and New York in addition to the London headquarters, employing about 260 employees worldwide.[2]
| Year | Title | Platform(s) |
|---|---|---|
| 2011 | Whale Trail | Android,iOS |
| 2013 | Blip Blup | Android, iOS[19] |
| 2014 | Monument Valley | Android, iOS,Microsoft Windows,Windows Phone |
| 2015 | Land's End | Oculus Go,Samsung Gear VR[20] |
| 2017 | Monument Valley 2 | Android, iOS, Microsoft Windows |
| 2019 | Assemble with Care | iOS, Microsoft Windows |
| 2019 | Headed South | Android[21] |
| 2020 | Go Go Bots | Browser[22] |
| 2020 | Alba: A Wildlife Adventure | iOS,macOS, Microsoft Windows,Nintendo Switch,PlayStation 4,PlayStation 5,tvOS,Xbox One,Xbox Series X and Series S |
| 2022 | Desta: The Memories Between | Android, iOS, Microsoft Windows, Nintendo Switch[23] |
| 2024 | Monument Valley 3 | Netflix[24] |