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| Company type | Wholly owned subsidiary |
|---|---|
| Industry | Food and drink |
| Founded | 1986; 39 years ago (1986) inLondon Waterloo Station |
Number of locations | 100 (2019)[1] |
Area served | United Kingdom, Norway, Sweden, Finland, Spain, Egypt, Republic of Ireland |
| Products | Baguettes,coffee,sandwiches |
| Parent | Select Service Partner |
| Website | uppercrust-baguettes |
Upper Crust is an internationalchain ofbaguetterestaurants concentrated along commuter routes. The outlets are commonplace in stations and terminals.
There are branches at thecentral railway station in Oslo andElkjøp MegastoreLørenskog, Norway. Since September 2008, there are also three units in Stockholm, Sweden – two at thecentral railway station and one at the nearby bus terminal,Cityterminalen. There is also one in theGothenburg Central Station, and one inEuston Station, London.
The company has started to expand into shopping centres, with a new store atBridgend Designer Outlet, South Wales. There are also branches in airports, includingCairo Airport,Tromsø Airport,Trondheim Værnes Airport,Oslo Airport Gardermoen,Helsinki Airport,George Bush Intercontinental Airport andGran Canaria Airport. They were located in Australia too in the past, at places such asCircular Quay.
The first Upper Crust opened in 1986 byTravellers Fare, the catering division ofBritish Rail, inLondon Waterloo Station. The chain is now owned bySSP.
During theCOVID-19 pandemic in the United Kingdom, SSP announced it was cutting 5,000 UK jobs across its chains, including Upper Crust and Caffè Ritazza, as part of a restructuring aimed at keeping the company afloat.[2]
Upper Crust specialises in baguettes. Some of the main fillings include: Breakfast baguettes, Ham and Cheddar, Ham and Mozzarella, Cheddar and Bacon, Tuna Mayo, BLT, Cheese and Tomato and Egg and Tomato. Cakes and pastries are available throughout the day and include various muffins, danishes, scones, brownies and flapjacks.
The chain offers a number of hot and cold drinks, including coffees (Americano,latte,cappuccino,mocha,espresso), teas (Earl Grey, lemon, green, peppermint, fruit infusion), hot chocolate, carbonated drinks (Coke,Diet Coke,Sprite,Fanta,Red Bull), still and sparkling waters, Innocent smoothies, orange and apple juices and Feel Good juices.
Some branches also make their own smoothies in store.
In a survey of fish sandwiches sold in London outlets (published January 2011) byThe Jellied Eel ethical food magazine, Upper Crust received a "poor" rating for the sustainability of the fish in their sandwiches and the information about provenance and sustainability of fish ingredients provided by staff, in store and on the sandwich labelling.[3]