TheUnited Network (commonly referred to asUnited; known prior to launch as theOvermyer Network orON) was a short-lived attempt at afourth television network in the United States that operated through the month of May 1967. Founded byDaniel H. Overmyer, aToledo, Ohio,warehouse chain operator andtelevision station owner, majority control of the network was sold by Overmyer to a 14-personsyndicate weeks before it launched, resulting in the name change to the United Network.
Despite lofty plans outlined by network presidentOliver Treyz, United's lone offering wasThe Las Vegas Show, alate-night talk show hosted by comedianBill Dana. This program was successfully cleared in a majority of the nation'stelevision markets; many United affiliates had existing primary affiliations with aBig Three network. Significant financial losses, poor timing, and a lack of overall advertising support prompted the network to shut down after only one month of operations.
A second-generationwarehouse owner,Daniel H. Overmyer had entered prominence in the field, owning and operating up to 260 buildings in 55 cities nationwide by 1965.[1] By 1966, Overmyer successfully built and signed onWDHO-TV inToledo, Ohio,[2] owned theToledo Monitor, a weekly tabloid paper,[3] and founded Progress National Bank;[4] he also securedconstruction permits for six additionalultra high frequency (UHF) stations across the country, joining existing UHF station WDHO.[5][6]
The creation of the Overmyer Network was announced on July 12, 1966, with formerABC presidentOliver Treyz hired as network president. In addition to Overmyer's planned UHF outlets serving asowned-and-operated stations, New York City stationWPIX-TV, owned byTribune Broadcasting, was signed up as the plannedflagship.[7] Los Angeles stationKHJ-TV, owned byRKO General, was announced as the lead station for theWest Coast;[8] had KHJ-TV not signed,KBSA (channel 46), a station that had yet to sign on the air,[a] would have been designated as West Coast flagship.[10] The network, abbreviated "ON" with the slogan, "Turn ON",[4] was regarded as the first credible attempt at forming a fourth national network to join ABC,NBC andCBS since ABC's formal reorganization in 1953.[11]
October 1966trade advertisement for the Overmyer Network, promoting an April 3, 1967, launch.[12]
Treyz envisioned ON supplying up to eight straight hours of evening programming to affiliates, including a prime time block devoted to different genres every night,[4] two hours of newscasts supplied byUnited Press International (UPI), and alate-night talk show originating fromLas Vegas, Nevada.[7] Cultural and sports programming includingTales from the Great Book (an animated Bible series) and regional games of theContinental Football League were also planned,[13] as was professional soccer.[8][14] Lewron Television, aBaltimore, Maryland–basedproduction company that provided mobile television facilities for ABC, CBS and NBC, was contracted to supply their facilities for the late-night show.[15] By July 1966, 35 stations agreed to affiliate with the new network;[16] this grew by October to 100 stations, 75 of which already agreed to carry the late-night show.[8] The number of planned affiliates increased to 123 by December, including 24 of the largest 25 markets.[17] Many of these new affiliates were existing CBS affiliates; after ON made the late-night show a priority, CBS declined to launch a late-night show of their own.[11]
Overmyer encountered numerous financial difficulties in late 1966, attributed largely to an overexpansion of his warehouse company. Construction of his warehouses was briefly halted after the lead contractor encountered financial distress, owing $18 million to shareholders;[18] in response, Overmyer agreed to guarantee the contractor's $5–6 million debt.[19] Overmyer also employed a large financial development staff for his warehouse arm that traveled across the country, resulting in substantial travel expenses and monthlyairfare totaling $80,000 a month.[18] Consequently, construction of the other UHF stations was delayed, with only the San Francisco (KEMO-TV) and Cincinnati (WSCO-TV) permits having any tangible progress to speak of.[20][21] Overmyer sold off 80 percent majority control of these unfinished construction permits toAmerican Viscose Corporation in exchange for a $3 millionloan.[22][23]
Overmyer announced the sale of 80 percent majority control in the network on March 5, 1967, to a 14-personsyndicate led by three stockholders in theMutual Broadcasting System: Jack McGlothlin, a Texas oil operator; Willard Garvey, a grain dealer, an oil investor and land developer; and James Nichols, a Texas advertising and public-relations executive. No money changed hands.[24][25][26] By February 15, 1967, Overmyer encountered second thoughts over the feasibility of the network and realized the original projected April 3 launch date promised months earlier in trade advertising[12] would not be met.[27] Overmyer proposed to the Mutual board a merger with the Overmyer Network as a way to help finance production of the new late-night show until advertising revenue became more available.[28] While the Mutual board rejected the idea, McGlothlin, Garvey and Nichols, were receptive and formed the syndicate. As part of the deal, ON was renamed the United Network and now had a launch date of May 1, 1967.[26] The new date came after negotiations with Lewron that included a $60,000rider inserted in their contract and the right for United to terminate with seven days' notice.[27]Broadcasting called the transaction "a rescue mission ... [that] has saved the fourth television network from death in the womb."[26] Overmyer also relinquished any managerial role or board seats with the network.[29]
Rechristened the United Network, the new network signed on the air on May 1, 1967, withThe Las Vegas Show on 106 stations.[30] Hosted by comedianBill Dana from theHotel Hacienda, the show featured regularsAnn Elder,Pete Barbutti, Danny Meahan,Jo Anne Worley,Cully Richards, andJack Sheldon and aspired for a younger audience than NBC'sThe Tonight Show Starring Johnny Carson.The Las Vegas Show also debuted two weeks after ABC launchedThe Joey Bishop Show.[31] Dana had a 13-week contract with United to host the show and was reportedly paid $8,000 per week.[32][33] The primary focus onLas Vegas, coupled with changes to the network's distribution,[29] delayed the UPI newsfeed to a September 11, 1967, launch.[34] UPI merged their television news service withITN earlier in the year to formUPITN, and United was to have been one of UPITN's first clients.[29]
WithLas Vegas derisively dubbed "Ollie's Follies" by industry insiders, United was described byVariety as a syndication service similar toSports Network, but utilizingAT&TBell System transmission lines—the main carrier for television network transmissions—to send programming on a regular schedule.[35] United's affiliate base was regarded as "irregular" byVariety[36] and retrospectively seen as "erratic".[37] As the network was made up mostly of existing Big Three affiliates,The Las Vegas Show aired intape delay in most markets; some NBC affiliates delayed the show to the late afternoon[38] or aired it afterTonight.[39] The show's airtime on WPIX varied during the week,[40][41] which was also the case forWGN-TV inChicago.[42][36] The network also lacked clearance in some large cities, including San Francisco, which was waiting for KEMO-TV to sign on.[43]
While initially debuting to strong ratings in New York and Los Angeles,Las Vegas experienced significant declines through the month of May 1967.[44] By the third week,Las Vegas was ranked last in New York[45] and reportedly fell to a fraction of a point nationally.[46][44] Dana later said some audience surveys showedLas Vegas had an average viewership of around 2.6 million,[47] a respectable number given the varied airtimes among the stations and competition againstTonight,Joey Bishop andThe Merv Griffin Show.[48]
Despite the hype, the United Network quickly started to bleed money. AT&T's transmission lines proved to be too expensive: advance fees for the lines amounted to $400,000 per month[48] and $7 million annually (equivalent to $66 million in 2024), with United paying for all eight hours despite using only two of those allotted hours.[35] Under existingtoll tariff rules, United was prohibited from subleasing these unused hours to another program service or foreducational television, which drew the ire ofNew York Times columnistJack Gould.[49] After the network launched, Overmyer sold his nominal 20 percent stake back to the syndicate for $240,000 cash and a $115,000promissory note.[29] Two weeks into the network's operations, several members of the syndicate declined to have any further involvement with United, further burdening the remaining stockholders.[48]H. L. Hunt andHoward Hughes were both approached as investors, but both rejected their respective offers,[29] and another merger proposal with Mutual Broadcasting was reportedly rejected.[50]
United also launched at the end of the traditional television season,[46] which was also the last quarter for traditional advertising budget cycles, limiting the ability forblue-chip companies to become clients for the network, although companies likeColgate-Palmolive,General Mills andGeneral Foods did emerge as advertisers.[47] During the last days of operation, network president Oliver Treyz made an on-air appeal to potential sponsors, pointing out that air time onThe Las Vegas Show was a mere $6,000 a minute, barely a third of what NBC was charging forThe Tonight Show.[46][29] Syndicated columnistJack O'Brian reported these $6,000 rates were reduced further by up to two-thirds.[51] Lewron was also not paid on May 22 and May 29 and issued atelegram threatening to deny United usage of their facilities.[27] Other columnists began to suggest United "is in financial trouble",[52] had a "shaky" future,[50] or was "dying",[53] with O'Brian callingLas Vegas both "new and ailing".[51]
At least I set a record. I'm the first man in history to sink an entire network.
Bill Dana, host ofThe Las Vegas Show, after the shutdown of the United Network[47]
United's executive board voted to cease operations on Thursday, June 1, 1967, forcing affiliates to find replacement programming that same evening, some with only a few hours notice.[29][b] One station,WREC-TV inMemphis, Tennessee, which carriedLas Vegas at midnight, opted tosign-off at that time.[54]Las Vegas was cancelled after 23 episodes;[46] production staff was notified after the previous night's taping that the show "would stop taping for awhile".[44] Financial losses for the network's investors totaled $2.2 million (equivalent to $20.7 million in 2024)[48] from astarting capital of $10 million.[55]Las Vegas executive producer David Sontag said United needed up to $8 million more in order to sustain further production of the program.[32]
A notice was sent to the network's 107 affiliate stations on June 1, 1967, which stated:[32][56]
The executive committee of our board of directors, instructed me to inform you that with deep regret we are obliged to advise you that the United Network ceased its interconnected program operations as of May 31, 1967.
Please be advised that the United Network staff has done everything possible in connection without [sic] efforts to plan and launch the Las Vegas program and other United Network endeavors.
Station co-operation has been magnificent. We are indeed indebted to you for all your help. Regretfully, Oliver Treyz.
United filed for bankruptcy on June 22, 1967, having accrued a debt of $690,000. Creditors includedChase Manhattan Bank, Texas Bank and Trust, Overmyer Network and Productions, and Bill Dana.[57] Treyz left at the end of June.[48] Managing director James Nichols expressed hope to resume United's operations within two months, saying the network did not fold but dropped all programming while undergoing areorganization.[30][58] Nichols retainedRobert Pauley, formerly ofABC Radio, to serve as United's future president.[59] Minority shareholder Willard Garvey planned to incorporate a new company named Detinu, Inc. (United spelled backward), to "precede development of a fourth nationwide television network".[60]
By September 1967, Nichols announced United would relaunch with seven hours of news and public affairs per week,[61] transmitted between 2 a.m. and noon when AT&T fees were lowest.[62][63] Pauley "severed ties" with United's investor team the following month[64] and established Independent Broadcasting Co., which like United would provide news and public affairs, including content fromPathé News, to affiliates.[65] This network also failed to materialize and Pauley was eventually hired as president of Mutual Broadcasting.[66][c] Pete Barbutti told theOmaha World-Herald in a January 1968 interview any plans to revive United orLas Vegas were "quite unlikely" as ownership decided towrite-off the network for tax purposes.[68]
Lewron Television sued both the network and Overmyer for $117,000 in unpaid rental bills, half of what had been owed to them under their contract;[69] Overmyer was included because of his past status as a minority owner.[70] While Overmyer was initially found liable of up to $53,683 in asummary judgment,[69] this was later reversed on appeal.[71] The lawsuit against United was decided on May 8, 1972, with the network owing the firm $13,326.86.[27]
WPIX president Fred Thrower called United "a valiant attempt" and said "it's a shame it didn't work... to ask for a success in five weeks was too much. If the backers of the network didn't intend to give it sustenance until it found its place they shouldn't play in this league with peanuts."[32] Bill Dana expressed frustration over United's management and finances, telling anAssociated Press reporter, "this appears to be the definite case of 'the operation was a success, but the patient died'. I can only ascribe the failure of the enterprise to the consummate naivete on the part of the backers. The whole thing went against all principles of sound fiscal policy. Even if you open a candy store, you should have enough capitalization to last more than three or four weeks."[47] Overmyer said after the shutdown, "I am sorry. I still think a fourth network is necessary and maybe a fifth as time goes by."[56]
Jack Gould mused in hisTimes column at the end of 1967 that United's failure was "further evidence that expansion of commercial TV is little more than a pipe dream".[72] In a February 1969 column on recent attempts at a fourth television network (includingDuMont,NTA and aPat Weaver effort),Newspaper Enterprise Association media critic Joan Crosby deemed United "the latest, and most noteworthy fiasco ... that barely lasted long enough for the first commercial". Industry spokesmen described United to Crosby as "a promotion stunt" and "a fraud".[55] Homer Brickey of theToledo Blade later called the network "a victim of the Overmyer cash crunch" and claimed Treyz "slid into oblivion and reportedly became a bum on the streets of New York City."[4] HistorianHal Erickson wrote that "... the United Network came to an end—makingThe Las Vegas Show the first series in history to leave the air because its network was cancelled."[73]
A two-page advertisement published on the April 3, 1967, issue ofBroadcasting magazine listed all the planned affiliates for the United Network.[74] Prior to that, the December 5, 1966, issue ofBroadcasting listed planned all the affiliates for the Overmyer Network, 123 in total.[17] In some markets, a different station was the affiliate due to the planned station not yet signing on. Overmyer'sKEMO-TV (channel 20) was listed as an affiliate in both lists, but it was not on air until April 1, 1968;[75] as a result,The Las Vegas Show did not air in San Francisco.[43]
Ablue background indicates a station only included in the April 3, 1967, list.
WTVK (channel 26, ABC),Knoxville, Tennessee; could not use ABC network lines to receive the program onceJoey Bishop was scheduled as its competition[149]
The following stations were listed as affiliates in the December 5, 1966, list and had no market replacement:[17]
^KBSA did not sign on the air until August 16, 1972.[9]
^Producers forThe Las Vegas Show told the Associated Press two additional installments had been taped in advance prior to the shutdown, but it is unlikely those shows ever aired.[46]
^WKAB-TV (channel 32, ABC) was announced as the Montgomery, Alabama, affiliate in both the December 5, 1966, and April 3, 1967, lists.[17][74]
^KOGO-TV was announced as the San Diego affiliate in the December 5, 1966, list.[17]
^Including satellites KREY (Montrose) and KREZ (Durango).
^WTVT was announced as the Tampa–St. Petersburg affiliate in the December 5, 1966, list.[17]
^Overmyer's WBMO-TV (channel 36) was listed as the Atlanta affiliate in the December 5, 1966, list.[17]
^WTTV was announced as the Indianapolis affiliate in the December 5, 1966, list.[17]
^While WVUE was announced as the New Orleans affiliate in the December 5, 1966, list,[17]WWOM-TV (channel 26, independent) was announced as such in the April 3, 1967, list;[74] WWOM-TV was not on air until October 14 of that year.[96]
^WJBK-TV (channel 2, CBS) was announced as the Detroit, Michigan, affiliate in the December 5, 1966, and April 3, 1967, lists.[17][74]
^Could not carry all of the show because ofDaylight Saving Time–related issues.[100] The state legislature had just moved to exempt Michigan from DST.[101]
^KPLR-TV (channel 11, independent) was announced as the St. Louis affiliate in both the December 5, 1966, and April 3, 1967, lists.[17][74]
^WBTV (channel 3, CBS) was announced as the Charlotte, North Carolina, affiliate in both the December 5, 1966, and April 3, 1967, lists.[17][74]
^CarriedLas Vegas on Friday nights afterJoey Bishop, Saturday nights and Sunday afternoons.[118]
^Station had no primary affiliation but aired NBC and CBS network shows not otherwise cleared in Toledo.
^The December 5, 1966, and April 3, 1967, lists contain Overmyer's WECO-TV (channel 53) instead, but it was not on air by the time the show was to air.[122]
^WSIX-TV (channel 8, ABC) was announced as the Nashville affiliate in both the December 5, 1966, and April 3, 1967, lists.[17][74]
^Both the December 5, 1966, and April 3, 1967, affiliate lists include KVER inLaredo,[17][74] a station on channel 13 planned to rebroadcast KZTV.
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