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Unilever Pakistan

From Wikipedia, the free encyclopedia
Regional subsidiary of the British multinational company

Unilever Pakistan Foods Limited
Company typeSubsidiary
PSXUPFL
IndustryFast-moving consumer goods
Founded1948; 77 years ago (1948)
Headquarters,
Pakistan
Key people
Kamran Yousaf Mirza (Chairman)
Amir R. Paracha (Chief Executive Officer & Executive Director)[1]
ProductsHome and personal Care
Food and beverages
RevenueIncreaseRs. 2830crore (US$98 million) (2022)
IncreaseRs. 793crore (US$27 million) (2022)
Total assetsIncreaseRs. 2061crore (US$71 million) (2022)
Total equityIncreaseRs. 751crore (US$26 million) (2022)
Number of employees
20,000 (2024)
ParentUnilever
Websiteunilever.pk

Unilever Pakistan Foods Limited, formerly known asLever Brothers Pakistan Limited, is a Pakistanifast-moving consumer goods company based inKarachi. It is a subsidiary of the British multinational companyUnilever.[2]

History

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Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948.[3] The town ofRahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters toKarachi from theRahim Yar Khan site.[4]

In December 1980, Unilever was listed on theKarachi Stock Exchange.[5]

In 1989, Unilever merged withLipton in 1989 and later withBrooke Bond in 1997.[3] In May 1995, it expanded into ice cream manufacturing by amalgamating with Polka.[3]

In 2008, Unilever closed its Lipton tea factory inKarachi and instead contracted out packaging of branded tea to a local company that employs people on a temporary basis.[6]

It has four factories operating in the country.[5]

In August 2024, theCompetition Commission of Pakistan imposed a Rs. 60 million fine on Unilever Pakistan for airing television commercials containing deceptive claims for its hygiene and cleansing products, ‘Lifebuoy Hand Wash’ and ‘Lifebuoy Soap’.[7]

Brands

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Food and drinks

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Personal care

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Home care

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  • Comfort –fabric softeners
  • Rin –detergent[4]
  • Surf Exceldetergent and gentle wash.[4]
  • Domex
  • Vim

Former brands

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In 2003,Unilever announced thestrategic decision to sell off theDalda brand in bothIndia andPakistan.[8] In 2003,Bunge Limited acquired the Dalda brand fromHindustan Unilever Limited for reportedly under Rs 100 crore.[9] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.[10]

References

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  1. ^"Unilever Pakistan announces change in leadership with new CEO's appointment".www.thenews.com.pk.
  2. ^Hussain, Dilawar (19 May 2014)."Marketing in rural areas through 'Guddi Bajis'".DAWN.COM.
  3. ^abc"UNILEVER PAKISTAN LIMITED - Analysis of Financial Statements Financial Year 2003 - Financial Year 2008".Brecorder. 7 April 2009.
  4. ^abcdeProfile of Unilever PakistanBusiness Recorder, Published 30 November 2011, Retrieved 13 June 2021
  5. ^ab"Seven years after delisting, Unilever Pakistan is investing heavily in growth".Profit by Pakistan Today. 10 January 2021.
  6. ^"Shareholders give Unilever a dressing down".SOMO. 14 May 2009.
  7. ^"Unilever fined Rs60m".DAWN. 10 August 2024.
  8. ^"Seven years after delisting, Unilever Pakistan is investing heavily in growth".Profit by Pakistan Today. 10 January 2021. Retrieved3 April 2022.
  9. ^Viveat Susan Pinto (5 March 2015)."40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)".Business Standard (newspaper). Retrieved20 September 2021.
  10. ^Dilawar Hussain (5 January 2008)."Dalda grabs Tullo in edible oil business".Dawn (newspaper). Retrieved20 September 2021.

External links

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