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USA Today Sports

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American sports magazine
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USA Today Sports
CategoriesSports magazine
FrequencyWeekly
First issueApril 5, 1991; 34 years ago (1991-04-05)
(asUSA Today Baseball Weekly)
CompanyGannett
CountryUnited States
Based inMcLean,Virginia
LanguageEnglish
Websitewww.usatoday.com/sports/
ISSN1541-5228

USA Today Sports is an Americansports website owned by theGannett Company. It is a vertical of Gannett's flagship newspaperUSA Today. It is the publisher ofUSA Today Sports Weekly, an Americansportsnews magazine published weekly. The website and magazine largely feature coverage of baseball news fromMajor League Baseball (MLB),Minor League Baseball and theNational Collegiate Athletic Association (NCAA) from spring to early fall, as well asfootball coverage from theNational Football League (NFL) during the fall and winter months. The magazine also features statistics for each covered league and interviews with players and staff members.

Sharing production facilities with its parent publication at Gannett's corporate headquarters inMcLean,Virginia,Sports Weekly is printed onnewsprint and distributed throughout theUnited States andCanada. The magazine is regularly published on Wednesdays, though special editions that preview major events (such as theWorld Series and theSuper Bowl) or coverfantasy sports are released several times per year, typically on newsprint of better quality than that used in the weekly editions.

Magazine history

[edit]
USA Today Sports Weekly logo
USA Today Sports Weekly logo

The magazine was first published by Gannett asUSA Today Baseball Weekly, formatted as atabloid-sized publication focusing exclusively on baseball coverage that launched on April 5, 1991,[1][2][3] in concert with the first week of regular season play for that year'sMajor League Baseball season. For its first ten years of publication, it was released on a weekly basis during the baseball season and bi-weekly during the off-season.

The publication was renamedUSA Today Sports Weekly on September 4, 2002, preceding the official start of the2002 NFL season, when it began to incorporate stories and statistics about the NFL.[1] The editorial operations ofSports Weekly originally operated autonomously from those managed by the sports department ofUSA Today, before being integrated with its parent newspaper's sports unit in late 2005.

Sports Weekly added coverage and interviews from theNASCAR circuit beginning with the February 15, 2006 issue.[1] However this lasted only for theauto racing organization's 2006 racing season, with Gannett announcing it was dropping weekly coverage of NASCAR fromSports Weekly after one season after the November 22, 2006 issue of the publication; although it would continue to issue three special editions dedicated to NASCAR on an annual basis. For the 2007 professional and collegiate baseball season,USA Today Sports Weekly announced that it would incorporate more comprehensive baseball coverage, along with the return of college baseball features; beginning with the August 8 issue that year, the magazine also added weekly coverage of the NCAA college football season.[1]

For The Win

[edit]

USA Today Sports launched For The Win (FTW), a platform hosting user-generated viral sports content blending original and aggregated material with eye-catching headlines in 2013.[4] Jamie Mottram was its founding editor.[4] The site was inspired byBuzzFeed andUpworthy.[5] It produces shareable, mobile-friendly posts about trending sports topics which led to rapid growth in unique visitors and social media engagement with a heavy focus on sponsored content.[5]

In popular culture

[edit]
  • The first episode ofEastbound & Down included a fictional cover ofSports Weekly featuring the main character.
  • In a 2006 episode ofFamily Guy, the main characterPeter Griffin is seen readingSports Weekly on a plane traveling toLondon.
  • In the 2001 baseball comedy filmSummer Catch, one scene features an announcer's booth at aCape Cod League stadium accidentally being lit on fire when a cigarette ash falls on a pile of fictionalBaseball Weekly issues.
  • In the 2001 comedy filmShallow Hal, the character Mauricio (Jason Alexander) is shown reading a copy ofBaseball Weekly.
  • A photo ofBob Dylan appeared in an issue ofRolling Stone in which he was readingBaseball Weekly in a7-Eleven store.

References

[edit]
  1. ^abcd"About USA TODAY: Timeline".USA Today. Gannett Company. Archived fromthe original on October 25, 2016. RetrievedOctober 17, 2016.
  2. ^Mark Potts (January 29, 1991)."Another Pitch for Baseball Fans; USA Today Plans Weekly Publication to Start on April 5".The Washington Post. Archived fromthe original on February 25, 2016. RetrievedFebruary 13, 2018.
  3. ^"USA Today Plans a Weekly Newspaper About Baseball".The New York Times. January 29, 1991. RetrievedMarch 6, 2024.
  4. ^abMcBride, Kelly (April 22, 2013)."USA Today launches new sports site".Poynter. RetrievedMay 23, 2024.
  5. ^abDigiday (January 29, 2014)."FTW: How USA Today mastered viral sports content".Digiday. RetrievedMay 23, 2024.
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