 | |
| Tournament details | |
|---|---|
| Host country | England |
| Dates | 6–31 July |
| Teams | 16 |
| Venue | 10 (in 8 host cities) |
| Final positions | |
| Champions |  England (1st title) |
| Runners-up |  Germany |
| Tournament statistics | |
| Matches played | 31 |
| Goals scored | 95 (3.06 per match) |
| Attendance | 574,865 (18,544 per match) |
| Top scorer(s) | Beth MeadAlexandra Popp (6 goals each) |
| Best player | Beth Mead |
| Best young player | Lena Oberdorf |
←2017 2025 → | |
The2022 UEFA European Women's Football Championship, commonly referred to asUEFA Women's Euro 2022 or simplyEuro 2022, was the 13th edition of theUEFA Women's Championship, the quadrennial internationalfootball championship organised byUEFA for the women's national teams of Europe. It was the second edition since it was expanded to 16 teams. The tournament was hosted by England, and was originally scheduled to take place from 7 July to 1 August 2021.[1] However, theCOVID-19 pandemic in Europe in early 2020 resulted in postponements of the2020 Summer Olympics andUEFA Euro 2020 to summer 2021, so the tournament was rescheduled for 6 to 31 July 2022[2][3][4] – unlike some other major tournaments which weresimilarly delayed, it was also re-titled. England last hosted the tournament in2005, which had been the final tournament to feature just eight teams.[5][6]
Defending championsNetherlands, who wonUEFA Women's Euro 2017 as hosts, were eliminated in the quarter-finals byFrance. HostsEngland won their first UEFA Women's Championship title by beatingGermany 2–1 afterextra time inthe final, held atWembley Stadium inLondon.[7] As winners, they competed in the inaugural2023 Women's Finalissima againstBrazil, winners of the2022 Copa América Femenina,[8] claiming the title via apenalty shootout.
Thevideo assistant referee (VAR), as well asgoal-line technology, were used in the final tournament.[9]
England were the only country to submit a bid before the deadline.[10] Hungary and Austria had previously announced interest in submitting bids to host.[11]:808 England were confirmed as hosts at the UEFA Executive Committee meeting inDublin, Republic of Ireland, on 3 December 2018.[12][6][5] They had previously hosted the Women's Euroin 2005, described as a watershed in terms of developing the sport, with stadium and television audiences having exceeded expectations.[11]:800
A January 2022 study debated the benefits of England hosting Euro 2022 in terms ofsports tourism – though mainly for the men's game, England was already a global hub for football – or for the improvements major sporting events can bring to a host, as no new stadiums or infrastructure would be required in the nation; it suggested that the hosts "intended to leverage further the development of the women's game in England and enhance the country's image as one of the main hubs ofwomen's football."[11]:800
A total of 48 UEFA nations entered the competition (includingCyprus which entered for the first time at senior women's level, andKosovo which entered their first Women's Euro), and with the hosts England qualifying automatically, the other 47 teams competed in the qualifying competition to determine the remaining 15 spots in the final tournament.[13] In a change from previous qualifying competitions, the preliminary round had been abolished and all entrants started from the qualifying group stage. The qualifying competition consists of two rounds:[14]
The draw for the qualifying group stage was held on 21 February 2019 in Nyon. The qualifying group stage took place from August 2019 to December 2020, while the play-offs took place in April 2021, previously scheduled for October 2020.[14][5]
In February 2022, theRussian team was suspended followingtheir country's invasion of Ukraine.[15] UEFA later announced on 2 May 2022 that Russian teams were banned from every European competition, disqualifying Russia from the Women's Euro 2022.Portugal, whom Russia defeated in the play-offs, would take part instead.[16]
14 of the 16 qualified teams had also taken part in the2017 edition.Northern Ireland was the only team to make its debut at the 2022 finals.Finland meanwhile returned after missing the previous tournament.Scotland was the only team present in 2017 that failed to qualify for these finals apart from the banned Russia.
The following teams qualified for the final tournament.
| Order | Team | Method of qualification | Date of qualification | Finals appearance | Last appearance | Previous best performance | FIFA ranking at start of draw |
|---|---|---|---|---|---|---|---|
| 1 | England | Hosts | 3 December 2018 | 9th | 2017 | Runners-up (1984,2009) | 8th |
| 2 | Germany | Group I winners | 23 October 2020 | 11th | 2017 | Champions (1989,1991,1995,1997,2001,2005,2009,2013) | 3rd |
| 3 |  Netherlands | Group A winners | 23 October 2020 | 4th | 2017 | Champions (2017) | 4th |
| 4 |  Denmark | Group B winners | 27 October 2020 | 10th | 2017 | Runners-up (2017) | 15th |
| 5 |  Norway | Group C winners | 27 October 2020 | 12th | 2017 | Champions (1987,1993) | 12th |
| 6 |  Sweden | Group F winners | 27 October 2020 | 11th | 2017 | Champions (1984) | 2nd |
| 7 |  France | Group G winners | 27 November 2020 | 7th | 2017 | Quarter-finals (2009,2013,2017) | 5th |
| 8 |  Belgium | Group H winners | 1 December 2020 | 2nd | 2017 | Group stage (2017) | 19th |
| 9 |  Iceland | Group F runners-up[^] | 1 December 2020 | 4th | 2017 | Quarter-finals (2013) | 16th |
| 10 |  Spain | Group D winners | 18 February 2021 | 4th | 2017 | Semi-finals (1997) | 10th |
| 11 |  Finland | Group E winners | 19 February 2021 | 4th | 2013 | Semi-finals (2005) | 25th |
| 12 |  Austria | Group G runners-up[^] | 23 February 2021 | 2nd | 2017 | Semi-finals (2017) | 21st |
| 13 |  Italy | Group B runners-up[^] | 24 February 2021 | 12th | 2017 | Runners-up (1993,1997) | 14th |
| – |  Russia | 13 April 2021 | 2017 | Group stage (1997,2001,2009,2013,2017) | 24th | ||
| 14 |  Switzerland | qualifying play-offs winner | 13 April 2021 | 2nd | 2017 | Group stage (2017) | 20th |
| 15 |  Northern Ireland | qualifying play-offs winner | 13 April 2021 | 1st | — | Debut | 48th |
| 16 |  Portugal[!] | qualifying play-offslucky loser | 2 May 2022 | 2nd | 2017 | Group stage (2017) | 30th |
The final draw took place inManchester, England, on 28 October 2021 at 18:00CEST.[18]
It was originally set on 6 November 2020, but had been postponed due to theCOVID-19 pandemic.[19]The 16 teams were drawn into four groups of four teams. The hosts were assigned to position A1 in the draw while the other teams were seeded according to their coefficient ranking following the end of the qualifying stage, calculated based on the following:[20]
| Team | Coeff | Rank |
|---|---|---|
| EnglandH | 41,443 | 3 |
| NetherlandsTH | 43,961 | 1 |
| Germany | 41,924 | 2 |
| France | 40,898 | 4 |
| Team | Coeff | Rank |
|---|---|---|
| Sweden | 39,714 | 5 |
| Spain | 38,913 | 6 |
| Norway | 38,758 | 7 |
| Italy | 36,399 | 8 |
| Team | Coeff | Rank |
|---|---|---|
| Denmark | 35,265 | 9 |
| Belgium | 34,951 | 10 |
| Switzerland | 33,693 | 11 |
| Austria | 33,693 | 12 |
| Team | Coeff | Rank |
|---|---|---|
| Iceland | 33,458 | 13 |
| Russia[!] | 30,117 | 15 |
| Finland | 29,765 | 16 |
| Northern Ireland | 19,526 | 27 |
Meadow Lane inNottingham andLondon Road inPeterborough were initially included on the list of stadiums whenthe Football Association submitted the bid to host the tournament. These were changed with theCity Ground inNottingham andSt Mary's in Southampton due to UEFA requirements.[21][22] The City Ground was replaced byLeigh Sports Village when the final list of venues was confirmed in August 2019.[23] On 23 February 2020,Old Trafford inTrafford (Greater Manchester) was confirmed as the venue of the opening match featuringEngland,[24] withWembley Stadium to host the final. For Euro 2022, UEFA announced 10 venues.[25][26][27] For commercial reasons,Falmer Stadium changed its name for the tournament.
| London (Wembley) | Manchester (Old Trafford) | Sheffield | Southampton |
|---|---|---|---|
| Wembley Stadium | Old Trafford | Bramall Lane | St Mary's Stadium |
| Capacity:90,000 | Capacity:74,879 | Capacity:32,702 | Capacity:32,505 |
 |  |  |  |
| Brighton and Hove | |||
| Falmer Stadium (Community Stadium) | |||
| Capacity:31,800 | |||
 | |||
| Milton Keynes | |||
| Stadium MK | |||
| Capacity:30,500 | |||
 | |||
| London (Brentford) | Rotherham | Leigh | Manchester (Bradford) |
| Brentford Community Stadium | New York Stadium | Leigh Sports Village | Academy Stadium |
| Capacity:17,250 | Capacity:12,021 | Capacity:7,800[28] | Capacity:4,400[29] |
 |  |  |  |
The announcement of hosting plans in 2019 drew criticism fromThe Guardian, which noted that the bid had emphasised the use ofWembley Stadium, while the plan was only to use it for the final.[11]:808 It and others also criticised that though the tournament would use stadiums in different parts of the country, none were in theNorth East.[11]:808[30] This geographical concern was also a main subject of negative reactions on social media. A 2019 study noted that women's football had developed greatly following the 2005 Euro in theNorth West region in which it had been held, with a 2020 study noting that the North East was a prominent location for women's football.[11]:811–812 A lack of stadiums chosen in theMidlands also saw criticism closer to the tournament.[30]
Stadium size was also criticised, with major complaints coming from Iceland'sSara Björk Gunnarsdóttir; the 7,000 capacityAcademy Stadium being the main focus, which would be limited to 4,700 capacity for the tournament due to UEFA restrictions preventing the use of standing capacity. The decision to include the stadium was labelled "embarrassing" and "disrespectful", and did not reflect the growth of women's football.[31] TheLeigh Sports Village would also be restricted to 8,100 instead of its typical 12,000 capacity due to the same restrictions.[32]
On 19 April 2022, UEFA announced the selected match officials for the tournament.[33][34] On 27 April, Belgian official Ella De Vries was added as an assistantVAR.[35][36]
Sara Telek
Mary Blanco Bolívar
Sanja Rođak-Karšić
Polyxeni Irodotou
Lucie RatajováSian Massey-Ellis Lisa Rashid
Karolin Kaivoja Élodie Coppola Manuela Nicolosi Katrin Rafalski
Chrysoula Kourompylia
Anita Vad Francesca Di Monte Franca Overtoom
Paulina Baranowska
Michelle O'Neill
Petruța Iugulescu
Mária Súkeníková
Staša Špur Guadalupe Porras Ayuso Almira Spahić Susanne Küng
Maryna Striletska
Migdalia Rodríguez Chirino Ella De VriesChris KavanaghBenoît Millot Maïka VanderstichelChristian DingertHarm Osmers Maurizio MarianiPaolo ValeriPol van Boekel Dennis HiglerBartosz Frankowski Tomasz Kwiatkowski Luís GodinhoTiago MartinsGuillermo Cuadra FernándezJosé María Sánchez Martínez
Ivana Projkovska
Lorraine WatsonEach national team had to submit a squad of 23 players, three of whom must be goalkeepers. If a player was injured or ill severely enough to prevent her participation in the tournament before her team's first match, she could be replaced by another player.[14]
Winner Runner-up | Semi-finals Quarter-finals | Group stage |
The provisional match schedule was confirmed by the UEFA Executive Committee during their meeting inNyon, Switzerland on 4 December 2019.[37]
The final match schedule was confirmed by the UEFA on 2 May 2022.[38]
The group winners and runners-up advanced to the quarter-finals.
In the group stage, teams were ranked according topoints (3 points for a win, 1 point for a draw, 0 points for a loss), and if tied on points, the following tiebreaking criteria were applied, in the order given, to determine the rankings (Regulations Articles 18.01 and 18.02):[14]
However, these criteria would not apply if two teams tied on points, goal difference and goals scored drew against each other in their final group match, and no other team in the group finishes with the same number of points; in that case, the tie would be broken by apenalty shootout.
All times are local,BST (UTC+1).[39]
| Pos | Team | Pld | W | D | L | GF | GA | GD | Pts | Qualification |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | England(H) | 3 | 3 | 0 | 0 | 14 | 0 | +14 | 9 | Advance toknockout stage |
| 2 | Austria | 3 | 2 | 0 | 1 | 3 | 1 | +2 | 6 | |
| 3 | Norway | 3 | 1 | 0 | 2 | 4 | 10 | −6 | 3 | |
| 4 | Northern Ireland | 3 | 0 | 0 | 3 | 1 | 11 | −10 | 0 |
| Norway | 4–1 | Northern Ireland |
|---|---|---|
| Report |
|
| Pos | Team | Pld | W | D | L | GF | GA | GD | Pts | Qualification |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Germany | 3 | 3 | 0 | 0 | 9 | 0 | +9 | 9 | Advance toknockout stage |
| 2 | Spain | 3 | 2 | 0 | 1 | 5 | 3 | +2 | 6 | |
| 3 | Denmark | 3 | 1 | 0 | 2 | 1 | 5 | −4 | 3 | |
| 4 | Finland | 3 | 0 | 0 | 3 | 1 | 8 | −7 | 0 |
| Pos | Team | Pld | W | D | L | GF | GA | GD | Pts | Qualification |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Sweden | 3 | 2 | 1 | 0 | 8 | 2 | +6 | 7 | Advance toknockout stage |
| 2 | Netherlands | 3 | 2 | 1 | 0 | 8 | 4 | +4 | 7 | |
| 3 | Switzerland | 3 | 0 | 1 | 2 | 4 | 8 | −4 | 1 | |
| 4 | Portugal | 3 | 0 | 1 | 2 | 4 | 10 | −6 | 1 |
| Switzerland | 1–4 | Netherlands |
|---|---|---|
| Report |
|
| Pos | Team | Pld | W | D | L | GF | GA | GD | Pts | Qualification |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | France | 3 | 2 | 1 | 0 | 8 | 3 | +5 | 7 | Advance toknockout stage |
| 2 | Belgium | 3 | 1 | 1 | 1 | 3 | 3 | 0 | 4 | |
| 3 | Iceland | 3 | 0 | 3 | 0 | 3 | 3 | 0 | 3 | |
| 4 | Italy | 3 | 0 | 1 | 2 | 2 | 7 | −5 | 1 |
_(cropped).jpg)
In the knockout stage,extra time and apenalty shoot-out were used to decide the winner if necessary.[14]
| Quarter-finals | Semi-finals | Final | ||||||||
| 20 July –Brighton and Hove | ||||||||||
| England(a.e.t.) | 2 | |||||||||
| 26 July –Sheffield | ||||||||||
| Spain | 1 | |||||||||
| England | 4 | |||||||||
| 22 July –Leigh | ||||||||||
| Sweden | 0 | |||||||||
| Sweden | 1 | |||||||||
| 31 July –London (WS) | ||||||||||
| Belgium | 0 | |||||||||
| England(a.e.t.) | 2 | |||||||||
| 21 July –London (BCS) | ||||||||||
| Germany | 1 | |||||||||
| Germany | 2 | |||||||||
| 27 July –Milton Keynes | ||||||||||
| Austria | 0 | |||||||||
| Germany | 2 | |||||||||
| 23 July –Rotherham | ||||||||||
| France | 1 | |||||||||
| France(a.e.t.) | 1 | |||||||||
| Netherlands | 0 | |||||||||
There were 95 goals scored in 31 matches, for an average of 3.06 goals per match.
6 goals
4 goals
3 goals
2 goals
1 goal
Nicole BillaKatharina NaschenwengKatharina SchiechtlJanice CaymanTine De CaignyJustine VanhaevermaetPernille HarderLucy BronzeLauren HempChloe KellyLinda SällströmDelphine CascarinoKadidiatou DianiMarie-Antoinette KatotoMelvine MalardGriedge Mbock BathyÈve PérissetNicole AnyomiKlara BühlSophia KleinherneLena LattweinLea SchüllerDagný BrynjarsdóttirBerglind Björg ÞorvaldsdóttirKarólína Lea VilhjálmsdóttirValentina BergamaschiMartina PiemonteDaniëlle van de DonkDamaris EgurrolaStefanie van der GragtVictoria PelovaJill RoordJulie NelsonJulie BlakstadCaroline Graham HansenFrida MaanumGuro ReitenCarole CostaDiana GomesDiana SilvaJéssica SilvaAitana BonmatíMariona CaldenteyMarta CardonaLucía GarcíaEsther GonzálezIrene ParedesJonna AnderssonKosovare AsllaniHanna BennisonStina BlacksteniusFridolina RolföLinda SembrantRamona BachmannRahel KiwicGéraldine ReutelerCoumba Sow1 own goal
Merle Frohms (against France)Kelsie Burrows (against England)Carole Costa (against Sweden)Ana-Maria Crnogorčević (against Netherlands)UEFA Team of the Tournament
UEFA's technical observer team was given the objective of naming a team of the best eleven players from the tournament. Four players from the winning England squad were named in the team as well as five from runners-up Germany.[71]
| Goalkeeper | Defenders | Midfielders | Forwards |
|---|---|---|---|
| Mary Earps | Giulia GwinnLeah WilliamsonMarina HegeringSakina Karchaoui | Keira WalshLena OberdorfAitana Bonmatí | Beth MeadAlexandra PoppKlara Bühl |
Player of the Tournament
The Player of the Tournament award was given toBeth Mead, who was chosen by UEFA's technical observers.[73]
Young Player of the Tournament
The Young Player of the Tournament award was open to players born on or after 1 January 1999. The inaugural award was given toLena Oberdorf, as chosen by UEFA's technical observers.[74]
Top Scorer
The top scorer award, sponsored byGrifols, was given to the top scorer in the tournament.Beth Mead won the award with six goals scored in the tournament. Though she finished level withAlexandra Popp on goals, Mead had more assists in the tournament.[75] The ranking was determined using the following criteria: 1) goals, 2) assists, 3) fewest minutes played, 4) goals in qualifying.[76]
| Rank | Player | Goals | Assists | Minutes |
|---|---|---|---|---|
 | Beth Mead | 6 | 5 | 450 |
 | Alexandra Popp | 6 | 0 | 361 |
 | Alessia Russo | 4 | 1 | 265 |
Goal of the Tournament
The Goal of the Tournament was decided by UEFA's Technical Observer panel. On 5 August 2022, UEFA announced that England forwardAlessia Russo's goal against Sweden had been named the goal of the tournament.[77]
Alessia Russo (vs Sweden)The Technical Observer panel ranked a list of the top ten goals of the tournament, five of which were scored by England. Two goals each from Russo and Germany'sAlexandra Popp were included:[72][77]
| Rank | Player | Match | Goal |
|---|---|---|---|
| Alessia Russo | vs Sweden | 3–0 |
| 2 | Alexandra Popp | vs France | 2–1 |
| 3 | Daniëlle van de Donk | vs Portugal | 3–2 |
| 4 | Beth Mead | vs Norway | 5–0 |
| 5 | Aitana Bonmatí | vs Finland | 2–1 |
| 6 | Fran Kirby | vs Northern Ireland | 1–0 |
| 7 | Alessia Russo | vs Northern Ireland | 4–0 |
| 8 | Hanna Bennison | vs Switzerland | 2–1 |
| 9 | Alexandra Popp | vs France | 1–0 |
| 10 | Ella Toone( Keira Walsh assist) | vs Germany | 1–0 |
Russo's goal against Sweden was also voted the Goal of the Tournament by fans on 5 August 2022; the top ten list was put to a fan vote, which produced a fan-voted top three. While the top goal selected by the Technical Observer panel was also voted the top goal by fans, the goals ranked tenth and ninth were voted as second and third by fans:[78]
| Rank | Player | Match | Goal |
|---|---|---|---|
| Alessia Russo | vs Sweden | 3–0 |
| 2 | Ella Toone(Keira Walsh assist) | vs Germany | 1–0 |
| 3 | Alexandra Popp | vs France | 1–0 |
In September 2021,UEFA announced that the prize money for the UEFA Women's Euro 2022 championship will be €16 million, double the amount of theUEFA Women's Euro 2017 prize money.[79]
The prize money distribution for the teams is:[80]
The prize money is cumulative; because champions England also won all three of their group matches, they received a total of €2,085,000.
Music artistJoy Crookes was heavily involved in Euro 2022: she devised the story and took part in the announcement video for the England squad,[81] and her song "Feet Don't Fail Me Now" was used as thetitle sequence music for the BBC's coverage of the tournament, accompanied by a video featuring Crookes and various players.[82] "Feet Don't Fail Me Now" is also on the soundtrack of the videogameFIFA 22,[83] and has been used as the title music for Sky's coverage of theWomen's Super League (WSL) outside of Monday Night games.[84]
The tournament involved campaigns with several of UEFA'ssponsorship partners.Hisense launched a countdown campaign that focused on individual women's players to generate recognition, and during the tournament used social media to engage fans with clips from matches.[85]Volkswagen created a campaign titled "Not Women's Football", to promote equality in the women's game.[86] It also built on the popularity of its Tiny Football Car from (the men's) Euro 2020 with Tiny Buzz, a small remote-controlled model of the 2022electric minivan. Tiny Buzz was painted inpride rainbow colours, something that Tiny Football Car was for the2020 final and which proved popular, also showing the commitment to embracing the LGBT+ community in football.[87][88] A social media account for Tiny Buzz was used throughout the tournament, giving the car a characteristic tone of voice to engage fans.[87]
| Official Global Sponsors | National Sponsors |
|---|---|
UEFA partnered with over 60 broadcasters, with the tournament able to be watched on UEFA TV's website in nations with no broadcast deal. Over 50 of the broadcasters had on-site productions, more than double that of the last edition of the Women's Euro.[102] The tournament was watched live by over 365 million people in 195 territories.[103]
| Territory | Broadcaster | References |
|---|---|---|
| Albania | RTSH | [104] |
| Armenia | AMPTV | |
| Austria | ORF | [105] |
| Azerbaijan | ITV | |
| Belgium | [106] | |
| Bosnia and Herzegovina | BHRT | |
| Bulgaria | BNT | |
| Croatia | HRT | |
| Cyprus | CyBC | |
| Czechia | ČT | |
| Denmark | [107] | |
| Estonia | ERR | |
| Finland | Yle | [108] |
| France | [109][110] | |
| Germany | [111] | |
| Greece | ERT | |
| Hungary | MTVA | |
| Iceland | RÚV | |
| Ireland | RTÉ | [112] |
| Israel | IPBC | |
| Italy | ||
| Kazakhstan | Kazakh TV | |
| Kosovo | RTK | |
| Latvia | LTV | |
| Lithuania | LRT | |
| Malta | PBS | |
| Montenegro | RTCG | |
| Netherlands | NOS | [113] |
| North Macedonia | MRT | |
| Norway | [114] | |
| Poland | TVP | |
| Portugal | [115] | |
| Romania | TVR | |
| Russia | Match TV | |
| Serbia | RTS | |
| Slovakia | RTVS | |
| Slovenia | RTV | |
| Spain | RTVE | [116] |
| Sweden | [117] | |
| Switzerland | SRG SSR | |
| Turkey | TRT | |
| Ukraine | MGU | |
| United Kingdom | BBC |
| Country | Broadcaster | |
|---|---|---|
| Free | Pay | |
| Australia | N/a | Optus Sport[118] |
| China | China Central Television | Super Sports Shankai |
| United States | Univision (Spanish)[104] | ESPN orESPN +(English)[119] TUDN (Spanish) |
| International* | UEFA.tv[120] | N/a |
| Latin America and theCaribbean | N/a | ESPN andStar+[121][122] |
| Middle East and North Africa | N/a | beIN Sports[123] |
| New Zealand | N/a | Spark Sport[124] |
| South Asia | N/a | Sony Six[125] |
| Sub-Saharan Africa | N/a | W-Sport |
* Only available in countries without broadcasting deals.
Effects of Euro 2022 seen before it was hosted include the creation ofManchester United W.F.C. and the investment of theBBC to begin broadcasting WSL games following the tournament.[11]:813 The tournament was also used as an opportunity to highlight women's football. TheNational Football Museum held the first part of an exhibit on women's football history over the course of Euro 2022, among other endeavours to amplify women's voices in football, including collaborating withthe Football Association (FA) on a heritage project, interviewing women including former Lionesses.[126] England invested £3.1 million into related social impact programmes across the country, including the Euro 2022 roadshow, which travelled to ten cities and attracted over 35,000 visitors to learn about the history of women's football.[102]
Upon both nations in the final having been decided, online betting had seen a record number of bets for women's football, withBloomberg News writing that no matter which team took the title, women's football would be the winner. Behind the UK and Germany, the third-most online bets for the tournament were recorded in Brazil.[127] The tournament achieved an estimated live viewership of around 365 million globally via all channels and fan engagement on social media saw relatedhashtags onTwitter andTikTok reach over a billion views each, marking successful growth in international popularity of and interactive elements of women's football.[102][103]
Following the tournament, it was reported that a record 29,000 girls were set to compete in the National Cup in 2022–23,[126] with the FA saying that England's victory was a factor in the popularity of women's football in the UK increasing so substantially afterwards. Media rights for women's football had increased by 289% compared to the previous Women's Euro.[103]
England and UEFA rolled out a legacy programme ahead of the tournament, to run through 2024, in the host cities. By August 2022, a month after the conclusion of the tournament, the number of new participants in girls' and women's football was in the tens of thousands.[102] Before this, the number of school-age girls in England dropping out of sports primarily due to societal reasons had been at a record high.[128] In October 2022, UEFA reported that spectators of Euro 2022 were overwhelmingly likely to watch more women's football in future, and that the tournament had equally-significantly improved perceptions of women's football. Nearly three-quarters of residents in host cities felt that Euro 2022 had brought their communities closer, and millions ofpounds sterling boosted local economies. Hundreds of thousands of opportunities in grassroots football in England were created, with some people saying that watching Euro 2022 encouraged them to be more active.[103]
Dr Rachael Bullingham of theUniversity of Gloucestershire opined that the positive image of the tournament and its numerous openly LGBT+ players would help with awareness of LGBT+ issues in sport and encourage more sportspeople to come out, as well as improving public attitudes towards homosexuality in general.[129]
