 | |
| Type | Digital multicast television network |
|---|---|
| Country | United States |
| Headquarters | Atlanta, Georgia |
| Programming | |
| Picture format | 1080p (HDTV) 480i (SDTV) |
| Ownership | |
| Owner | E. W. Scripps Company |
| Parent | Scripps Networks, LLC |
| History | |
| Launched | July 1, 2021 (2021-7-1) |
| Closed | March 27, 2023 (2023-3-27) (1 year, 8 months and 26 days) |
TrueReal was an Americandigital multicast television network owned by theKatz Broadcasting subsidiary of theE. W. Scripps Company, targeting women aged 25–54.
TrueReal andDefy TV, a complementary network targeted at men aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States. On March 27, 2023, TrueReal's schedule was merged with Defy and its channel space was reused to carry programming fromJewelry Television.[1]
On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal—in the wake of its acquisition ofIon Media and additional television transmitters across theUnited States.[2] The channels are part of Scripps's strategy to increase penetration amongcord cutters that do not have traditional pay-TV packages.[3] The tentative name for the network before launch was Doozy, but the name was later changed to TrueReal, clarifying the network's content.
The services launched on July 1 with 92% national coverage, mostly through Ion Television affiliated stations, but also on subchannels of some Scripps-owned local TV stations and by agreement with other station groups.[4]
On March 10, 2023, Scripps announced that TrueReal would shut down on March 27, merging its programming with that of the Defy TV channel. After its closure, Scripps began leasing the open spectrum it created on its owned and operated stations toJewelry Television subchannel.[5] Defy TV and its schedule would be wound down on June 30, 2024 to make way for a re-launch ofIon Plus over-the-air, with the A&E Network library moved to a new network, simply called Defy, under the management ofFree TV Networks.
TrueReal's schedule mainly included reality programs from the library ofA&E Networks, includingStorage Wars,Little Women: LA,Intervention,Hoarders,My Crazy Ex andWahlburgers.[6]
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