 | |
| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | January 2016; 9 years ago (2016-01) |
| Founder | Hilton Worldwide |
| Headquarters | , |
Number of locations | 228 (2022)[1] |
| Parent | Hilton Worldwide |
| Website | www |
Tru by Hilton is an American chain of hotels owned byHilton Worldwide.[2][3][4]
The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit inLos Angeles. It was designed to compete againstComfort Inn andLa Quinta,[5] and the first Tru by Hilton hotels were expected to open late in the same year.[6] The goal was to create rooms of 228 square feet (21.2 m2) with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 to 10 feet (3.66 to 3.05 m) because typically the TV cabinet would take up 2 feet (0.61 m), but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room.[7] As of February 2021[update], it has 178 properties with 17,403 rooms in two countries and territories, all franchised.[1]
Tru by Hilton operates as afranchise under Hilton Worldwide. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements.[8][9] The brand will occupy the mid-scale hotel market.[10] Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.[11] The brand's initial locations were in theAtlanta,Cheyenne, WY,Dallas,Houston,Chicago,St. Louis:St. Charles, Missouri,Denver,Portland,Boise, ID,[12]Oklahoma City andNashville markets.[3][9]
The hotels offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to asThe Hive, that is divided into sections for eating, working, playing and lounging.[5] The front desk, called the Command Center, also features asocial media wall to engage guests.[13]
| Luxury | |
|---|---|
| Lifestyle | |
| Full service | |
| Focused service | |
| All suites | |
| Vacation ownership | |
| Loyalty program | |
| Former divisions | |
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