The company was founded in 2002 by David Macias and Deb Markland and is distributed byThe Orchard.[2][3]
In 2014, Thirty Tigers entered into a strategic partnership withSony Music Nashville to promoteChase Rice's single "Ready Set Roll" and albumIgnite the Night. This was possibly the first time in country music that a major label paid only for radio promotion.[4][5]
In 2016, Thirty Tigers partnered with Triple 8 Management andSony Music to create the country-music label Triple Tigers.[6] Triple Tigers signedRussell Dickerson andScotty McCreery as its first acts.
In 2024, TheBlack Opry launched its label in conjunction with Thirty Tigers.[7]
Thirty Tigers is not a record label, but releases around 100 albums per year for artists who retain ownership and control of their music and career choices.[8]
Thirty Tigers has significant influence in the Americana music community, but works with artists from a wide range of genres including folk, indie rock, R&B, hip hop, and country.[9][10]
