 | |
| Industry | Hotels |
|---|---|
| Founded | 1939; 87 years ago (1939) (as TraveLodge) |
| Headquarters | , U.S. |
Number of locations | 435 (December 31, 2018)[1] |
Area served | Worldwide |
Key people | Scott King |
| Revenue | 6 billion (2012) |
Number of employees | 1,254 (2012) |
| Parent | Wyndham Hotels and Resorts |
| Website | wyndhamhotels.com/travelodge |
Travelodge orTravelodge by Wyndham (formerly brandedTraveLodge) refers to several hotel chains around the world. Current operations include theUnited States,Canada, theUnited Kingdom,Spain,Ireland,New Zealand,Australia and several countries in Asia. As of December 31, 2018, it had 435 properties with 31,005 rooms.[1]
The Travelodge brand was one of the first motel chains in the United States. Travelodge Corporation, was incorporated by founder Scott King inSouthern California in 1939. The first TraveLodge opened inSan Diego in 1940. For many years, Travelodge was headquartered inEl Cajon, California, east of San Diego. During its early years, TraveLodge emphasized itself as a budgetmotel chain that offered functional accommodations at rates lower than other chains. TraveLodge also emphasized that its motels were centrally located in or near downtown areas in order to be convenient to local restaurants, churches, theatres, shopping areas and tourist attractions. Today, however, there are many different hotel "tiers" that Travelodge offers, from budget-priced properties to full-service high-rise hotels. Travelodge purchased the Skylight Inn of America Inn in 1988, which was founded only six years prior inCleveland, Ohio,[2][3][4]
In 1996, theForte Group sold the Travelodge operation in North America. The trademark rights and franchise system were acquired for $39 million byHFS Inc., owner of other hotel brands such asDays Inn andRamada.[5][6] HFS was later merged into Cendant Corporation,[7] and Cendant's hotel services, including Travelodge, were spun off asWyndham Hotels and Resorts in 2006.[8]
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Targeting families with children, Travelodge is well-known for its mascot Sleepy Bear, a smiling, sleep-walkingteddy bear wearing anightcap with his name, anightshirt with the Travelodge logo, and slippers. The logo was created in 1954 by Robert Hale, while employed by Dan Lawrence Advertising agency of San Diego. Years ago, Travelodge would give a free toy plush bear to any child staying in the Sleepy Bear Den room, of which every Travelodge had at least one. The Sleepy Bear mascot has largely been retired, but can still be seen on some older Travelodge signs and is still used on some advertising.
Travelodge also has a brand of lower-price motels calledThriftlodge with another mascot named TJ, a freckle-faced bear with a baseball cap and a T-shirt with the Thriftlodge logo and the name TJ on it.[9]
Headquartered in Australia and Singapore,Travelodge Hotels Asia is responsible for the development, management and franchise of all Travelodge hotels in 22 key markets throughout Asia. The launch of Travelodge Kowloon in Hong Kong in January 2017 marks the first strategic step and key milestone for Travelodge Hotels Asia. The company, owned by Singapore-listed ICP, has expanded in other Asian countries including Thailand, Singapore, Malaysia, South Korea and Japan.[10] Throughout 2024, Travelodge has launched several new hotels in Seoul and Busan, South Korea.[11]Travelodge Hotels Asia has also recently opened their 20th hotel in Kyoto, Japan.[12]
The Canadian Travelodge hotels are unusual for aWyndham chain. Though operating under the Travelodge brand, Travelodge Canada administers the Master Licence for Travelodge andThriftlodge in Canada. Travelodge Canada Corp. is owned by Superior Lodging Development TL Corporation based inCalgary, Alberta.[citation needed]
Travelodge has been running in the UK since the first hotel opened atBurton Upon Trent in 1985. The company has been through several changes of ownership and reached £1bn in debts by 2008. The chain is currently being financed byGoldman Sachs and the hedge fund groupsGoldenTree Asset Management andAvenue Capital Group.[13]
In November 2025, theAdvertising Standards Authority (ASA) upheld a complaint against Travelodge for stating misleading minimum prices for rooms.[14]
Media related toTravelodge at Wikimedia Commons
