| |||||||
| Founded | 30 January 1980; 46 years ago (1980-01-30)[1] | ||||||
|---|---|---|---|---|---|---|---|
| Commenced operations | 15 July 1981; 44 years ago (1981-07-15) (as Muse Air) | ||||||
| Ceased operations | 9 August 1987; 38 years ago (1987-08-09) (as TranStar) | ||||||
| Hubs | Dallas,Houston | ||||||
| Alliance | AirCal | ||||||
| Fleet size | 16 | ||||||
| Destinations | Texas,California, Florida,Louisiana, Nevada,Oklahoma | ||||||
| Headquarters | Houston, Texas | ||||||
| Key people | Michael Muse Lamar Muse Herb Kelleher | ||||||
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Muse Air was a domesticU.S. airline founded in 1980 byMichael Muse, a former CFO ofSouthwest Airlines, and his fatherLamar Muse, the founding president of Southwest. Muse Air was notable for initially choosing to compete head-to-head against Southwest, thereby gaining the name "Revenge Air", given the circumstances under which the Musesdeparted Southwest. Muse Air also chose to be a non-smoking airline at a time whensmoking was prevalent on commercial aircraft.
Southwest acquired Muse Air in 1985 and initially continued to operate it under the nameTranStar Airlines. TranStar turned significantly unprofitable after it came under competitive attack fromFrank Lorenzo'sContinental Airlines, also based in Houston. This caused Southwest to shut down TranStar in summer 1987. Southwest CEOHerb Kelleher later said that continuing to operate Muse Air was his greatest management mistake.
Company formation was announced October 27, 1980 in conjunction with an application to theCivil Aeronautics Board (CAB) as a Houston, Texas-based airline namedMuse Air.[2] The driving force behind the airline was Michael Muse, former CFO ofSouthwest Airlines, the son ofLamar Muse, founding president and CEO (1971–1978) ofSouthwest Airlines. Lamar said of his son, “I told him that to begin with, he would have to do all the work and I would have to have all the fun,"[3] and said he was to step back once fundraising was complete.[4] Lamar's memoir says he helped his son start the airline in order to maintain a "tenuous" relationship with him.[5] However, the favorable reception by the CAB and investors was clearly due to the fact that Lamar was CEO and Chairman.[6] Further, initial advertising heavily emphasized Lamar. In April 1981, aninitial public offering raised over $35mm, and an additional $75mm was raised in debt, making Muse Air the best capitalized airline startup to that point.[7]
Muse Air launched July 15, 1981 betweenDallas Love Field (DAL) andHouston Hobby Airport (HOU) in 1981 with twoMcDonnell Douglas MD-80 aircraft, in head-to-head competition with Southwest's single busiest route. Muse offered a more upscale service (including assigned seating and other creature comforts) than Southwest, and was a nonsmoking airline. TheAugust 1981 air traffic controller's strike, which suppressed the ability of airlines to fly at all for several years, almost immediately made things difficult for the company, though this constraint was relaxed somewhat on the collapse ofBraniff in May 1982, allowing Muse Air to backfill for some of the lost capacity. As promised Lamar stepped back and let Michael take the lead, 33 years old when he officially became CEO.[8] Lamar retreated to his boat in British Columbia.[9]
Michael Muse did not have his father's experience, the deregulated era of the 1980s was much tougher than the regulated era in which Lamar had such great success at Southwest, but the most mystifying issue was why Michael insisted on competing with Southwest,[10] prompting observers to dub Muse Air "Revenge Air". Despite further capital raising,[11] by the end of 1984 the company was in trouble. Lamar Muse reached out to a friend,Harold Simmons, president ofAmalgamated Sugar Company who offered funding on the condition that Lamar resume the position of CEO.[12] Lamar and Michael did not speak again for years.[13][14]
Muse Air was initially headquartered nearDallas Love Field inDallas, Texas,[15] later moving toWilliam P. Hobby Airport inHouston.[16]
| (USD 000) | 1981[17] | 1982[18] | 1983[19] | 1984[20] | 1985[21] | 1986[22] | 1987[23] |
|---|---|---|---|---|---|---|---|
| Op revenue | 6,296 | 33,056 | 72,928 | 101,918 | 131,851 | 149,943 | 80,499 |
| Op profit (loss) | (5,537) | (4,738) | 4,616 | (3,300) | 8,294 | 7,663 | (10,734) |
| Net profit (loss) | (3,968) | 11,468 | (1,959) | (17,042) | (8,733) | (1,301) | (5,004)(1) |
| Op margin | −87.9% | −14.3% | 6.3% | −3.2% | 6.3% | 5.1% | −13.3% |
| Net margin | −63.0% | 34.7% | −2.7% | −16.7% | −6.6% | −0.9% | −6.2%(1) |
Herb Kelleher, CEO of Southwest, offered to buy Muse Air, thereby relieving Lamar Muse of the need to stay CEO. The purchase price reflected a need to provide Harold Simmons with a healthy return on his investment.[24] The purchase was announced in March 1985, the deal closed June 25. Muse Air continued to operate as a subsidiary of Southwest, changing its name to TranStar Airlines in February 1986. Southwest continued to run TranStar as a somewhat more upmarket airline than Southwest based in Houston Hobby. This attracted the attention of Continental, which had a hub in the other Houston airport,Intercontinental, and was then run byFrank Lorenzo. Lorenzo was an old adversary, having runTexas International in the 1970s, when that airline came off much the worse as Southwest spread its service across Texas. Continental went after TranStar, which proceeded to make heavy losses. Kelleher recognized he'd miscalculated, shut TranStar on August 9, 1987[25] and sold many of the assets to Lorenzo.[26] At the time of his retirement as Southwest CEO, Kelleher saw the continued operation of Muse (in the form of TranStar) as the biggest mistake of his time as leader.[27]
In 1984, Muse Air entered into an alliance with California-basedAirCal with connections being listed in its April 29, 1984 timetable viaLos Angeles to and from AirCal flights servingOakland,Portland, Oregon,Reno,Sacramento,San Francisco,San Jose andSeattle.[28] The January 1, 1984 AirCal timetable listed connections via Los Angeles andOntario to and from Muse Air flights servingAustin,Houston,Midland/Odessa andNew Orleans.[28]
Muse Air prohibited smoking long before the U.S. government restricted smoking on board scheduled commercial airline flights.[29] The intent was to not tarnish the airline's brand new MD-80 aircraft. However in 1985 Muse Air rescinded the smoking ban.[30]
According to the September 15, 1982 Muse Air route map, the airline was serving the following destinations by the fall of that year:[31]
According to its July 20, 1985 route map, the following destinations were being served by Muse Air shortly after its acquisition by Southwest Airlines:[28]
Muse Air also previously servedLubbock, Texas (LBB) in 1983,Ontario, California (ONT) in 1984 andOklahoma City, Oklahoma (OKC) in 1985.[28][32]
According to its June 15, 1987 route map, the following destinations were being served by TranStar shortly before the airline was shut down:[28]
TranStar also previously servedMcAllen, Texas (MFE) andMidland/Odessa, Texas (MAF) during 1986.[28]
According to the Muse Air historical website, the airline operated the following jet aircraft during its existence as Muse Air and TranStar:[33]
The Muse Air historical website also states the airline owned twode Havilland Canada DHC-6 Twin OtterSTOL capable turboprop aircraft at one point; however, it appears they were not operated in scheduled service.[33]
