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Atour operator is a business that typically combines and organizesaccommodations,meals, sightseeing andtransportation components,[1] in order to create apackage tour. They advertise and produce brochures to promote their products, holidays and itineraries. Tour operators can sell directly to the public or sell through travel agents or a combination of both.[2]
The most common example of a tour operator's product would be aflight on acharter airline, plus a transfer from theairport to ahotel and the services of a local representative, all for one price. Each tour operator may specialise in certain destinations, e.g.Italy, activities and experiences, e.g.skiing, or a combination thereof.
The originalraison d'être of tour operating was the difficulty for ordinary folk of making arrangements in far-flung places, with problems oflanguage,currency and communication. The advent of theInternet has led to a rapid increase in self-packaging of holidays. However, tour operators still have their competence in arranging tours for those who do not have time to doDIY holidays, and specialize in large group events and meetings such as conferences or seminars. Also, tour operators still exercise contracting power with suppliers (airlines, hotels, other land arrangements, cruise companies and so on) and influence over other entities (tourism boards and other government authorities) in order to create packages and special group departures for destinations that might otherwise be difficult and expensive to visit.
The three major tour operator associations in the U.S. are the National Tour Association (NTA),[3] theUnited States Tour Operators Association (USTOA), and theAmerican Bus Association (ABA). In Europe, there are the European Tour Operators Association (ETOA), and in the UK, theABTA – The Travel Association and theAssociation of Independent Tour Operators (AITO). The primary association for receptive North American inbound tour operators is theInternational Inbound Travel Association.
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