Tosca Musk | |
---|---|
![]() Musk in 2019 | |
Born | Tosca Jane Musk (1974-07-20)20 July 1974 (age 50) |
Citizenship | South Africa, Canada, United States[1] |
Occupation | Founder of Passionflix |
Children | 2 |
Parents |
|
Relatives |
|
Tosca Jane Musk (born 20 July 1974) is a South African filmmaker. She is an executive producer and director of feature films, television programs, and web content. Her work includes K. Bromberg'sDriven, Rachel van Dyken'sMatchmaker's Playbook, and her web series,Tiki Bar TV.[2][3] Tosca is the younger sister ofElon Musk andKimbal Musk, and daughter ofErrol Musk andMaye Musk.[4] She co-founded the streaming servicePassionflix.
Tosca Jane Musk[5] was born in South Africa and grew up inJohannesburg with her two older brothers,Kimbal andElon.[6] In 1979, her parents,Errol andMaye Musk, divorced. In 1981, Elon moved to live with his father; four years later, Kimbal did so as well.[7] After graduating from high school, Elon moved to Canada; six months later, in 1989, Maye also moved to Canada with Tosca.[8]
Tosca Musk graduated from theUniversity of British Columbia[9] with a BFA degree in film studies in 1997.[6]
Musk produced and directed her first feature film,Puzzled, in 2001 with Musk Entertainment.[10][11]Elon Musk was the film's executive producer. Soon thereafter, Musk produced the feature film,The Truth About Miranda, since followed by over a dozen features, television movies and series, including the teen horror film,Cruel World, the UK feature,The Heavy and the television drama,We Have Your Husband. In 2011, Musk produced three more television movies, which aired onLifetime andHallmark in early 2012.
In 2005, Tosca Musk partnered withJeff Macpherson to produce the web seriesTiki Bar TV. That same year, during the Macworld 2005 Keynote presentation (which introduced theiPod with Video),Steve Jobs showcasedTiki Bar TV to the audience as an example of avideo podcast (a relatively new media format at the time) which could be loaded to the new video iPod usingApple'siTunes software.[12]
Tiki Bar TV has been featured inWired magazine,[13] as well as in other media outlets.[14][15][16] In July 2006, the show was featured in a profile on Jeff Macpherson inForbes magazine's Celebrity 100 Issue as "one of the first breakout stars in the world of Internet television".[citation needed]
Musk is the CEO and co-founder of theOTT streaming platform Passionflix, whichThe New York Times describes as "sexy Hallmark Channel."[17] Developed in 2017 with writerJoany Kane and producer Jina Panebianco, Passionflix makes movies out of romance novels. As of 2022, it charges customers $6 per month for its service and had raised $22 million in funding.[17] Tosca has directed several feature films for the platform includingAlessandra Torre'sHollywood Dirt,Sylvia Day'sAfterburn/Aftershock, Rachel van Dyken'sThe Matchmaker's Playbook, K. Bromberg'sDriven, Jodi Ellen Malpas'The Protector, andSylvain Reynard'sGabriel's Inferno series.[18][19][20][21]
Musk has "historically been a Democratic donor". In spite of this recent support (including the 2020 campaigns ofRaphael Warnock andJohn Ossoff inGeorgia), Musk has since attended inauguration parties for theSecond Trump Presidency, which has included her being photographed withRobert F. Kennedy Jr.
When asked for comment regarding herbrother's involvement with the administration, she first clarified that "It’s unfathomable to me to think that anybody would think such negative things about my family", in reference to public backlash surrounding her brother's apparent Seig Heilgestures at the inauguration. She added that "I love my family dearly, and I will always be there and always support them, but sometimes their beliefs and their structures can be placed on me as if they’re the same as mine". She has yet to deny or publicly denounce the documented Musk family Nazi past and beliefs.[22]
Year | Movie | Category | Result |
---|---|---|---|
2007 | Simple Things | Governor's Golden Appy Award[23] | Won |
Slate Award[24] | Won | ||
IFFF 'Spirit' Award[25] | Won |