Topper is asportswear brand established inArgentina and currently owned by Brazilian company "BR Sports", headquartered inSão Paulo.[1] The brand is commercialised inSouth America, mainly in Brazil, Uruguay, Paraguay and Argentina, where it markets a wide range of products fromfootwear toclothing.
Topper was established in 1975 in Argentina as the sports brand ofAlpargatas to compete against foreignsneakers manufacturers.[2] In past years, products manufactured and commercialised under the Topper brand includedfootball,basketball,rugby,tennis, andvolleyball equipment.
Topper was founded in Argentina in 1975 by Alpargatas, the leading textile manufacturer in the country that had been established in 1885.[3] The name "Topper" came from the dog of then president of the company, Eduardo Oxenford.[2] During its first decade of existence, Topper launched itscanvas shoe, a model of casual footwear which would soon reached not only a huge success but also became the most representative product of the firm in Argentina, and being considered a real "classic" since then.[4]
(Left): Belgrano de Córdoba shirts from the 1980s; (right): Racing Club shirt gifted to former Argentine President Néstor Kirchner
During the 1980s Topper became one of the most important sportswear brands of Argentina, signing deals with clubs such asIndependiente,Ferro Carril Oeste andEstudiantes de La Plata. Most of those teams won several championships (not only in football but in basketball) during that era.
In recent years, Topper supplied garments for thebasketball andvolleyball national teams. The company also signed new contracts with former teams Independiente and Estudiantes and made new agreements with football teamsRacing andNewell's Old Boys and rugby union clubsSan Isidro andHindú.
In 2012 Topper brought a lawsuit against club Estudiantes de La Plata for$13 million.[7] The brand accused Estudiantes of "breach of contract" due to the club had switched to German companyAdidas in 2011, while the deal with Topper was still active.[8] Adidas and Estudiantes had signed forUS$3 million for 3 years.[9] Topper alleged that there was a clause stating that Estudiantes was forced to continue being sponsored by Topper if other brands offered the same amount of money to be their uniform supplier.[7]
In 2018, Alpargatas Brazil sold the brand Topper to "BRS Comercio e Industria de Material Esportivo SA" for a total ofR$ 40 million.[10] BRS is a holding company composed by a group of investors led by Carlos Wizard Martins. The contract signed included the license for the use of the brand "Topper" in the US and China.[11]