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Tokyo Fashion Week

From Wikipedia, the free encyclopedia
Major fashion industry trade show in Tokyo, Japan
Tokyo Fashion Week in 2010

Tokyo Fashion Week (Japanese:東京コレクション, also known asTokyo Collection) is a fashiontrade show held bi-annually inTokyo, Japan. It is held twice a year with luxury, ready-to-wear, and streetwear brands presenting their spring collections and fall collections.

It is considered one of the "Big Five"global fashion weeks due to its frequent inclusion alongside the traditional "Big Four" weeksof New York,Paris,Milan, andLondon.[1][2][3] This characterization is disputed by others who note that Tokyo's international influence lags its peers who make up the traditional Big Four.[4][5] In recent years, promoting internationalization of Tokyo Fashion Week and Japan's fashion industry has been a key priority for industry leaders.[6][7]

Tokyo Fashion Week is particularly known as the world's leading showcase foravant-garde and experimental fashion, as well asTokyo streetwear.[8][9][10] It is the largest fashion week in Asia.[4]

Since 2019,Rakuten, Japanese technology conglomerate, has been thetitle sponsor branding the event as theRakuten Fashion Week Tokyo.[6] Prior title sponsors have includedAmazon Fashion andMercedes-Benz.[11][12] The 2020 show was canceled as a result of theCOVID-19 pandemic.[13]

References

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  1. ^Ltd, Shiseido Co."Shiseido Joins "Amazon Fashion Week TOKYO" as Official Cosmetics Sponsor | NEWS RELEASE | Shiseido Company".corp.shiseido.com (in Japanese). Retrieved2023-12-19.
  2. ^"Fashioning the City: Exploring Fashion Cultures, Structures and Systems". Royal College of Art. 27 January 2012. Retrieved2 May 2014.
  3. ^"Largest Fashion Events in The World That You Know in 2022".fashinnovation.nyc. 2022-04-10. Retrieved2023-12-19.
  4. ^ab"Can Tokyo Fashion Week get back on track?".Vogue Business. 2023-09-05. Retrieved2023-12-19.
  5. ^"Worldview: A Bathing Ape Taps Rakuten for 30th Anniversary Show in Tokyo".The Business of Fashion. 2023-07-25. Retrieved2023-12-19.
  6. ^abDouglass, Rachel (2023-09-06)."Rakuten Fashion Week Tokyo and its growing emphasis on global inclusion".FashionUnited. Retrieved2023-12-19.
  7. ^"TOKYO'S FASHION WEEK IS BACK AND BIGGER THAN EVER".ELLE. 2011-10-17. Retrieved2023-12-19.
  8. ^"The Best Street Style From Tokyo Fashion Week".British Vogue. 2019-03-21. Retrieved2023-12-19.
  9. ^Mau, Dhani (2023-03-23)."Tokyo Fashion Week Street Style Rejects Every Fashion Rule You've Ever Heard".Fashionista. Retrieved2023-12-19.
  10. ^"Article: Beyond the Big Four: The Fashion Weeks You Need to Know About | Fashion Minority Report".fashionminorityreport.com. Retrieved2023-12-19.
  11. ^草野貴俊 (2019-06-25)."東コレ公式から冠スポンサー、アマゾンの名前が消える".WWDJAPAN (in Japanese). Retrieved2023-12-19.
  12. ^"ベンツからアマゾンへ 東京ファッション・ウイークの冠スポンサーが交代".WWDJAPAN (in Japanese). 2016-07-20. Retrieved2023-12-19.
  13. ^"「Rakuten Fashion Week TOKYO 2020 A/W」開催中止のお知らせ | Rakuten Fashion Week TOKYO(楽天ファッション・ウィーク東京)".rakutenfashionweektokyo.com (in Japanese). Retrieved2023-12-19.
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