 | |
| Product type | Toaster pastry |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1985; 40 years ago (1985) |
| Related brands | Toaster Scrambles |
| Previous owners | Pillsbury Company |
| Registered as atrademark in | July 28, 1992; 32 years ago (1992-07-28)[1] |
| Tagline | "Somethingbetter just popped up" and "Get Zem Göing" |
| Website | Official website |
Toaster Strudel is the brand name of atoaster pastry, prepared by heating the frozen pastries in atoaster and then spreading the includedicing packet on top. The brand is historically notable for being storedfrozen, due to innovations in 1980s food manufacturing processes.[2]
The Toaster Strudel is marketed under thePillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985[2][3] as competition withKellogg'sPop-Tarts brand of non-frozen toaster pastries.[4] In 1994, the company launched theadvertising slogan "Somethingbetter just popped up".[1] As of August 2013[update], the company increased theforeign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".[5] In 2001,General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury.[6] In 2023, General Mills used the advertising slogan, "Gooey. Flaky. Happy".[7]
Toaster Strudels come in several flavors, withstrawberry,blueberry, andapple flavors being the most common varieties. They also come in flavors such ascinnamon roll,chocolate, andboston cream pie.[8] In 2020, the company released a limited-edition "Mean Girls" Toaster Strudel, which featured pink icing instead of the brand's traditional white icing.[9]
In the 2004 filmMean Girls, it was fictionally claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel.[10][11][12]
| Historical figures |  | |
|---|---|---|
| Cereals | ||
| Brands | ||
| Pillsbury | ||
| Snacks | ||
| Dairy | ||
| Baking | ||
| Natural & organic | ||
| Former | ||
| Other | ||
| Key innovations | ||
