| Thunder | |
|---|---|
 The cover ofThunder from 21 November 1970. | |
| Publication information | |
| Publisher | IPC/Fleetway Publications, 1970-1971 |
| Schedule | Weekly |
| Format | Ongoing series |
| Genre | |
| Publication date | 17 October 1970 – 13 March 1971 |
| No. of issues | 22 |
| Main character(s) | Adam Eterno Black Max Cliff Hanger Fury's Family Gauntlet of Fate The Spooks of St. Lukes Steel Commando |
| Creative team | |
| Written by | Ken Mennell Frank S. Pepper Tom Tully |
| Artist(s) | Eric Bradbury Mario Capaldi Alfonso Font Alex Henderson Tom Kerr Joseph Lee Francisco Solano López Reg Parlett Mike Western |
| Editor | Jack Le Grand |
Thunder was a weeklyBritish comics periodical published byFleetway Publications from 17 October 1970 to 13 March 1971. A boys' adventure comic, the title only lasted for 22 editions before being merged with another Fleetway title, the long-establishedLion.
On 1 January 1969International Publishing Corporation (IPC) mergedFleetway Publications andOdhams Press into a single division,IPC Magazines. This left them in charge of a large number of weekly comics aimed at younger readers, including seasoned titles such asEagle,Lion andValiant. The new company swiftly launched a spate of new titles - girls' comicSally in June 1969; humour titleWhizzer and Chips in October 1969; and the sports-themedScorcher in January 1970.[1]Thunder was IPC Magazines' first attempt at a new boys' adventure weekly, and the experienced Jack Le Grand was assigned to assemble the new title.[2] The title cost 8d, twice the cost of competitorDC Thomson'sThe Beano at the time.[3]
In common with most new British comics of the time, initial issues featured a cover-mounted free gift - the first featured an 'Amazing Jumping Kangaroo' that tied into strip "Fury's Family",[4] which British comics expert John Freeman would later regard as "the daftest free gift we’ve ever seen to be used to launch a boys’ adventure comic",[5] while the second - featuring art byMike Western - promised readers 'Black Max's bat' (actually a cardboard bat).[6] Freeman would later recall being unimpressed with the early covers ofThunder,[5] which soon switched to fore-fronting the educational "Famous Firsts".[7]
The 20 February edition announced a trio of new strips - "Dr. Mesmer's Revenge", "The Mighty Ones" and "The Jigsaw Journey" - would be arriving inThunder soon. However, three issues later the comic abruptly informed readers it would be merged intoLion after 22 issues.[3] While merging titles was common practice at Fleetway, the combining ofLion andThunder was unusual. Firstly, normally the subsumed title's name would quietly disappear from the pages of the comic after a few weeks; however,Lion would retain the title ofLion and Thunder until it itself was merged intoValiant in 1974. Secondly, inside the first mergedLion and Thunder on 20 March 1971 six of the 11 features were continued fromThunder rather thanLion, and many would stay until the title folded,[8] while the trio of announced strips would also appear inLion and Thunder.[3] Despite the demise of the weekly comic, IPC issuedThunder Annuals for 1972, 1973 and 1974.[9]
Thunder was one of several 1970s Fleetway/IPC titles cancelled after 22 issues (as wereJet,Tornado andStarlord); long-serving editorBarrie Tomlinson stated that with the technology of the time it took 22 weeks for meaningful sales trends to emerge and for crude market research on the title to be analysed.[10] The method was known within the company as "hatch, match and dispatch", and was instigated by managing editor John Sanders. New titles with fresh strips would be "hatched", features would be "matched" with the audience and then the comic would be cancelled and its popular features would be "dispatched" to another of the company's weeklies.[11] The popularity of features was largely based on readers' letters; across the company's titles children were encouraged to write in with their top three favourite features of each anthology; those that scored well from new titles would be retained and those that did not were dropped.[12] Strips that scored well from new titles continued after the incorporation with another comic, replacing that publication's underperformers. The subsequent merged publication would typically then receive a considerable boost in sales. Sanders has defended this model, citing the cost of around £30,000 to launch a new title as proof they were not designed to fail, pointing to the commercial success of the process and noting staff were never sacked or penalised for a failed title but simply moved to other comics in the company.[11]
In 2016Thunder was among the titles purchased fromEgmont Group byRebellion Developments,[13] who have since reprinted some material from the title in their Treasury of British Comics collected editions.[14]
Due to its short length,Thunder had a consistent run of strips.[3] Only one started after the first issue.
After quaffing the Elixir of Life, Adam Eterno is doomed to immortality and drifts through time trying to find a solid gold weapon that can kill him.[16]
Baron Maximilien Von Klorr is Germany's most fearsome ace pilot ofWorld War I - partly due to being helped by a gigantic bats. With hisFokker Dr.I painted black, he soon earns the nickname Black Max. His opposition comes from theRoyal Flying Corps, particularly plucky Lieutenant Tim Wilson.[17]
Adventurer Cliff Hanger and hisGurkhabatmanKukri battle fiends in South America.[3]
Son of arag-and-bone man, Plantagenet "Dusty" Binns must balance helping his father with his business and his calling as a talented footballer.[3]
Young boy Fury works at a circus and discovers he can talk to animals. As a result, he is able to lead an escape from tyrannical new circus owner Archer Spang,[3] with the likes ofBengal tiger Khan,gorilla Chang,chimpanzees Petto and Tikka andkangaroo Ozzie joining him on the run.[20]
Amedieval gauntlet is still haunted by the fearsome Judge Flint gives whoever wears it superhuman strength and invulnerability, and is discovered byne'er-do-well Tom Stokes.[21]
The Gang - Andy Jackson, Gordon Stone and brothers Jimmy and Peter Clarke - are gifted rocket boots by Andy's American uncle, use the amazing technology to help around town.[22]
Phil Taylor finds a tin flute in the ruins of his local abbey, and discovers he can freeze time when he plays it.[23]
Cunning troublemaker Sam one-ups passing unfortunates with a mixture of quick thinking and violence.[3]
Amiable ghosts at a school work with the pupils to terrorise the school's teachers.[3]
InWorld War II, Professor Brayne devises the Mark 1 Indestructible Robot for the British Army. Unfortunately a programming error means the fearsome war machine will only respond to the voice ofLance corporal Ernest "Excused Boots" Bates, aCockney layabout. Nevertheless, the pair are sent into combat inFrance with successful results - at least whenever Bates feels like ordering 'Ironsides' into battle.[25]
Tom Taylor's father is missing, presumed dead in the jungles ofSouth America, when the boy discovers a coded map among his effects. With the help of explorer Dr. Wolfgang Stranger he sets out to find him.[3]
