| This Morning | |
|---|---|
 | |
| Genre | |
| Created by | Diane Nelmes[1] |
| Presented by | |
| Theme music composer | David Pringle |
| Country of origin | United Kingdom |
| Original language | English |
| No. of series | 37 |
| Production | |
| Executive producer | Emma Gormley |
| Production locations |
|
| Editor | Vivek Sharma |
| Running time | 150 minutes (including advertisements) |
| Production companies |
|
| Original release | |
| Network | ITV |
| Release | 3 October 1988 (1988-10-03) – present |
This Morning is a Britishdaytime magazine programme that is broadcast onITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across theUnited Kingdom, and inIreland byVirgin Media One. The programme features a variety of news,showbiz, fashion, health and beauty,lifestyle, home and garden, food, technology, live phone-ins, and competitions.
The show was originally presented by husband and wife duoRichard Madeley andJudy Finnigan for more than a decade after its launch. It is currently presented byBen Shephard andCat Deeley from Monday to Thursday withDermot O'Leary andAlison Hammond presenting on Fridays.
The daytime programme has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. It won theNational Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022.[4]
In 1988, ITV decided to create a live daytime morning programme and five regional ITV companies madepilot shows to bid for the national contract:
The first episode ofThis Morning aired at 10:40 am on 3 October 1988 and finished at 12:10 pm, live from the Granada studio inside theAlbert Dock inLiverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despiteThis Morning being launched with no publicity, its ratings quickly rose to a daily average of two million viewers.
In the first few series, the show's "experts" were weathermanFred Talbot,agony auntDenise Robertson, medicDr Chris Steele, cookSusan Brookes, beauty presenterLiz Earle, hair and make-up artists Andrew and Liz Collinge, and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music forWheel of Fortune,Fun House andThe Pyramid Game. To end the first series, in 1989, the show was presented via satellite from theUnited States atDisneyland inAnaheim, California. Produced by Granada's Field Producer, Brian Thomas, the set was built directly in front of 'Sleeping Beauty Castle', a first for Disney.
As part of the show, Talbot used a floating map of theBritish Isles to report the forecast.[7] A clip ofMark Roberts, a prolificstreaker, running onto Talbot's weather map in 1995 is regularly featured on clip shows.[8]
In 1996, the show was moved tothe London Studios on the grounds that it was difficult to get celebrity guests to travel from London to Liverpool.[9]
The show proved newsworthy on several occasions. In 2001,This Morning covered new ground by showing a gay partnership celebration live,[8] and a 2008 interview withKerry Katona slurring her words also attracted coverage.[10]
ITV relaunchedThis Morning in 2009 with a new set and withHolly Willoughby replacingFern Britton as co-host, which saw ratings rise by 20%.[11]
This Morning Cook In!, an interactive cook event, began on 1 March 2010. Each week, five viewers and a celebrity guest cooked along, viaSkype, withGino D'Acampo orPhil Vickery.[12]
From 20 March 2010,This Morning increased from five to seven shows a week, with two new one-hour shows broadcast on the weekends, where Schofield and Willoughby presented pre-recorded links in between compilations of the week's programming. The weekend editions were later dropped from the schedule.[13]
The "Hub" interactive segment was heavily featured from 2010 until 2014. Presenters includedJeff Brazier (2013–2014),Jenni Falconer (2013–2014),Stephen Mulhern (2011–2014),Rylan Clark (2013–2014),Emma Willis (2012–2014),Coleen Nolan (2010–2012), Samanthi Jayawardena (2010–2012) andMatt Johnson (2010–2013).[14][15]
On 21 August 2013,Carol Vorderman took her first steps towards a 2014World Record attempt by doing a solo flight to 1,000 metres high, live onThis Morning. ReporterJenni Falconer covered the occasion.[16]
On 3 October 2013,This Morning celebrated its 25th anniversary. The programme was broadcast live from its original home atAlbert Dock inLiverpool with presenters Phillip Schofield,Eamonn Holmes, Holly Willoughby,Alison Hammond andRuth Langsford being joined by original presentersRichard Madeley andJudy Finnigan. Numerous historical clips of the show were aired, includingGene Pitney'smiming gaffe from 1989.Keith Lemon presented the weather from the show's famous floating weather map, whileStephen Mulhern presented various items including 'The Hub Sub' (the 'Hub' on a submarine).[17] There was speculation concerning whetherFern Britton would return for the 25th anniversary; however, it was confirmed eight days beforehand that she would not.[18]
On 27 August 2015,This Morning broadcast the remaining weeks' shows from theSouth Bank due to the main studio having a revamp ready for the new series on 1 September. The new series had many changes, including a brand new set, theme music, titles and the new logo being painted onto the outside of the building.[19]
In February 2017, it was announced thatThe London Studios, whereThis Morning is filmed, were planned to close for large-scale redevelopment in early 2018, and thatThis Morning would be relocated toTelevision Centre during construction.[20][21] This move became permanent when ITV announced its intention to sell The London Studios in October 2018.[22][23]
In July 2017, at the start of the summer series, new titles were made to match Langsford and Holmes presenting the show. The titles were different from the usual design, showing a behind-the-scenes look from the doors to the studio, make-up props and room, clothing department and the art gallery with a view of the studio at fast speed with crew in the presenters' place.[24] The show was also retitledThis Morning with Eamonn and Ruth. The regular series titles used since 2015 returned on 4 September, when Willoughby and Schofield returned to the show.
From 1 to 5 October 2018,This Morning celebrated 30 years on air. During the week, it broadcast a live wedding, a brief come-back of the classic weather map from Albert Dock (presented by Hammond), special opening titles, a new app, a live studio audience, a special 30 years bus (with correspondents Lisa Snowdon and Ore Oduba), as well as special games and guests.[25] On 2 October, an ITV special aired, entitledThis Morning: 30 Unforgettable Years.[26] On 12 October, the show aired live coverage of thewedding of Princess Eugenie and Jack Brooksbank.[27]
From 6 January 2020, the programme was extended by 30 minutes following a live handover fromLorraine, which saw the show start at the earlier time of 10:00 as part of changes to the ITV daytime schedule.[28]
On 7 February 2020, Schofield came out as gay in an interview onThis Morning, where he stated that "with the strength and support of my wife and my daughters, I have been coming to terms with the fact that I am gay".[29][30]
In June 2022, amid thePlatinum Jubilee of Elizabeth II, Schofield and Willoughby hosted an episode ofThis Morning atBuckingham Palace.[31]
In October 2025, it was announced thatMultistory Media would take over production of the series beginning in January 2026, as part of a plan to merge ITV Studios Daytime into the label.[32]
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From October 1988 to July 2001,This Morning was presented by husband and wifeRichard Madeley andJudy Finnigan. During the tenth series,Caron Keating andRoss Kelly presided, and from series 11 in 1999Fern Britton andJohn Leslie were regular presenters of the Friday show.Coleen Nolan andTwiggy replaced Madeley and Finnigan in 2001, with Britton and Leslie remaining on Fridays.[33][34] Twiggy was later dismissed, whilst Nolan presented until the end of 2001 with Leslie, and was subsequently replaced by Britton.[35]
Phillip Schofield joined the programme as a Friday presenter in September 2002.[36] The following month, Leslie's contract onThis Morning was terminated after television presenterMatthew Wright named him as the man who allegedly rapedUlrika Jonsson. Jonsson had written in her autobiography that "an acquaintance" had raped her when she was 19.[37][38] Schofield then took over as a main presenter.
In 2003,Alison Hammond joined theThis Morning team as a regular segment presenter and announcer.[39]Lorraine Kelly presented with Schofield on Mondays and Fridays from September 2004, after Britton requested to spend more time with her family.[40] In 2006,Ruth Langsford, who had been a stand-in presenter since 1999, and her husbandEamonn Holmes became permanent presenters on Fridays and main presenters during school holidays.
On 26 March 2009, Britton announced that she was to leaveThis Morning after ten years and would be replaced byHolly Willoughby on 14 September 2009. She presented her final show on 17 July 2009. In 2014 and 2015,Amanda Holden andChristine Lampard presented alongside Schofield when Willoughby was on maternity leave. Holden returned as a guest presenter in 2017.
In August 2013,Rochelle Humes and her husbandMarvin joinedThis Morning as regular stand-in presenters and presented together until 2015. Humes returned in 2018 to present alongside Schofield when Willoughby was in Australia filmingI'm a Celebrity...Get Me Out of Here!. Following this, she has returned as a guest presenter numerous times.
In 2018,Josie Gibson joined theThis Morning team as a regular segment presenter and announcer. In November 2021, she guest presented three episodes of the show alongside Schofield.
In December 2020, it was announced that Holmes and Langsford were being replaced on Fridays byDermot O'Leary and Alison Hammond, but would remain in their school holiday presenting slot. In December 2021, Holmes announced he was leavingThis Morning and would be moving toGB News, with Langsford also announcing her departure from the show, although she returned to guest present a week of episodes in August 2022 alongsideRylan Clark.
In 2021,Craig Doyle joined theThis Morning team as a regular segment presenter and announcer. In May 2022, he guest presented two episodes of the show alongside Hammond. Subsequently, Gibson and Doyle became regular stand-in presenters.
On 20 May 2023, Schofield agreed to step down fromThis Morning with immediate effect after more than 20 years following reports that his relationship with co-host Holly Willoughby had come under strain. Schofield said that he understood ITV had decided that "the current situation [could] not go on".[41][42] Willoughby was later announced as head presenter, with O'Leary, Hammond, Gibson and Doyle as rotating presenters alongside Willoughby.
On 5 October 2023, Willoughby withdrew from the programme at short notice when amurder plot against her became known. She subsequently took leave from the show for an indefinite period.[43] Five days later, Willoughby announced on Instagram that she had quit the show.[44]
After Willoughby's departure left the show without a main host for the first time in over 35 years, a number of presenters were tried out onThis Morning, includingSteve Jones,Andi Peters,Ben Shephard, Rochelle Humes, Rylan Clark,Cat Deeley,Sarah Ferguson,Emma Willis, Christine Lampard,Mollie King,Lisa Snowdon andSiân Welby.
On 16 February 2024, Shephard and Deeley were announced as the show's new permanent presenters and they started presenting Monday–Thursday from 11 March.[45]
| Tenure | Person | Role |
|---|---|---|
| Main presenters | ||
| 2024– | Ben Shephard | Monday–Thursday |
| Cat Deeley | ||
| 2021– | Dermot O'Leary | Friday |
| Alison Hammond | ||
| Cover presenters | ||
| 2013– | Rylan Clark | Holiday Cover |
| 2013– | Rochelle Humes | |
| 2021– | Andi Peters | |
| 2021– | Josie Gibson | |
| 2022– | Craig Doyle | |
| 2024– | Siân Welby | |
| Segment presenters and experts | ||
| 1996–2000, 2018– | John Torode | Chef |
| 2006– | Phil Vickery | |
| 2012– | Rustie Lee | |
| 2016– | Juliet Sear | |
| 2018– | Donal Skehan | |
| 2019– | Clodagh McKenna | |
| Nisha Katona | ||
| 2003– | Sharon Marshall | Soap expert |
| 2007– | Martin Lewis | Financial expert |
| 2014– | Gok Wan | Fashion expert |
| 2018– | Lisa Snowdon | |
| 2014– | Alice Beer | Consumer expert |
| 2015– | Nik and Eva Speakman | Therapy and wellbeing experts |
| 2016– | Doctor Zoe | Health and wellbeing expert |
| Deidre Sanders | Agony aunt | |
| 2016– | Nick Ferrari | News reviewer |
| 2024– | Ashley James | |
| 2018– | Josie Gibson | Roving reporter and announcer |
| 2021– | Craig Doyle | |
| 2024– | Sam Thompson | |
| 2023– | Siân Welby | Entertainment presenter |
| Tenure | Person | Role |
|---|---|---|
| 1988–2001 | Richard Madeley | Monday–Thursday (1998–2001) Monday–Friday (1988–1998) |
| Judy Finnigan | ||
| 1998 | Ross Kelly | Friday |
| Caron Keating | ||
| 1999–2002 | John Leslie | Monday–Thursday (2002) Monday–Friday (2001–2002) Friday (1999–2001) |
| 1999–2009 | Fern Britton | Monday–Thursday (2006–2009) Tuesday–Thursday (2004–2006) Monday–Friday (2002–2004) Friday (1999–2001) |
| 2001 | Twiggy | Monday–Thursday |
| Coleen Nolan | ||
| 2002–2023 | Phillip Schofield | Monday–Thursday (2006–2023) Monday–Friday (2002–2006) Friday (2002) |
| 2004–2006 | Lorraine Kelly | Monday & Friday |
| 2006–2020 | Ruth Langsford | Friday |
| Eamonn Holmes | ||
| 2009–2023 | Holly Willoughby | Monday–Thursday |
| Tenure | Name | Role |
|---|---|---|
| 1988–2021 | Chris Steele | Health and wellbeing expert |
| 1988–2016 | Denise Robertson | Agony aunt |
| 2003–2022 | Alison Hammond | Roving reporter and announcer |
| 2009 | Simon Calder | Travel expert |
| 2009–2025 | Gino D'Acampo | Chef |
| 2015–2021 | Dr Ranj Singh | Medical expert |
| 2015–2018 | Bryony Blake | Beauty expert |
| 2024 | Jordan North | Entertainment presenter |
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Amid theJimmy Savile sexual abuse scandal on 8 November 2012,Phillip Schofield andHolly Willoughby interviewed then Prime MinisterDavid Cameron. During the interview, Schofield presented Cameron with a list he had obtained from the internet of five people named as paedophiles in connection with theNorth Wales child abuse scandal.[46] The names of several former seniorConservative politicians were visible on the list.[47] Schofield was widely criticised for his action,[46] with broadcasterJonathan Dimbleby describing his behaviour as "cretinous".[48]
Cameron responded by warning against a witch hunt, "particularly about people who are gay". ITV's director of television,Peter Fincham, said that Schofield was "wrong" in confronting Cameron and said that the broadcaster had agreed to co-operate fully with government regulatorOfcom's investigation into the matter. The investigation was initiated after Ofcom received 415 complaints from viewers. Schofield later apologised, blaming a misjudged camera angle.[47] Schofield and ITV later paid £125,000 compensation to settle a libel suit from one of those falsely accused,Alistair McAlpine, Baron McAlpine of West Green.[49]
In 2018, some viewers and commentators criticised a segment titled "It's A Toff Life". Producers set a series of challenges for formerMade in Chelsea cast memberGeorgia Toffolo that included completing tasks required of staff inKFC and a sewage works.[50] Some viewers deemed the segment "pathetically patronising" to watch Toffolo "slum it like ordinary folk for the day" and said the show was "patronising working-class people."[51][52]
In December 2019, during the2019 general election campaign, Schofield and Willoughby were criticised by some viewers for a "giggly" interview with then Prime MinisterBoris Johnson.[53] The co-hosts' decision to take aselfie with Johnson was also criticised by some viewers who raised a "lack of professionalism" and "clear bias". Schofield defended the selfie, writing: "Can I point out that ifMr Corbyn had asked for a selfie, we would have happily obliged."[54] Viewers argued that the pair had been more critical when interviewing Jeremy Corbyn, who faced repeated calls to apologise for accusations ofantisemitism in the Labour Party.[55][56] Some viewers noted thatIslamophobia in the Conservative Party was not raised with Johnson.[54] Ofcom received 149 complaints.[57][better source needed]
On 5 September 2022,This Morning included a new prize of "energy bills" in their regular "spin to win" game. The prize equated to four months of payments, up to £400 each month. When a contestant failed to provide the qualifying passcode on airThis Morning ended the phone call, prompting Willoughby to say, "Well, we're not going to make Joyce's dreams come true."[58] Schofield replied, "Well it's her fault."[58] Schofield asked the first qualifying contestant if they were "worried" about energy bills and the contestant replied that "it's absolutely murder" having a prepayment meter.[59] The inclusion of bill payments was compared toBlack Mirror orThe Hunger Games.[60] Coverage fromSky News asked "Is Russia using Phillip Schofield for propaganda?" after the game was reported on Russian state television.[61] British politicianMary Kelly Foy tweeted:
I'm disgusted that @thismorning have used people being unable to afford their energy bills as some kind of twisted gameshow. The producers need to rethink this immediately! Everyone deserves dignity, especially if they're struggling.[62]
On 6 September 2022, Schofield referenced the controversy by saying, "I wonder how much of that they can complain about online."[63] Ofcom received 170 complaints about the segment and it prompted widespread criticism from viewers and commentators.[64][65] Ofcom's broadcasting code states that: "We would strongly advise broadcasters not to present a monetary prize as a possible resolution of financial difficulty."[61] On 7 September 2022, the prize was removed without comment from ITV.[64]
On 17 September 2022, Schofield and Willoughby drew criticism for not joiningThe Queue with the public, when filming forThis Morning at thelying in state of Queen Elizabeth II inWestminster Hall.[66] In a statement, ITV said that the pair was escorted from thepress gallery by government staff and did not file past the Queen's coffin. Social media users contrasted this with the actions of former prime ministerTheresa May and other celebrities includingDavid Beckham,Susanna Reid andTim Vine, all of whom queued for many hours with members of the general public. Online petitions were also organised calling for the pair to be sacked.
Following months of speculation about his private life,[67] and widespread reports of a feud with Willoughby,[68] Schofield presentedThis Morning for the last time on 18 May 2023, after more than 20 years in the role.[69] Two days later, he announced his departure from the programme with immediate effect, saying: "ITV has decided the current situation can't go on, and I want to do what I can to protect the show that I love."[70] In the first broadcast after his exit, Hammond and O'Leary praised Schofield as "one of the best live television broadcasters this country has ever had". A broadcasting executive subsequently toldThe Times that Willoughby had given ITV an ultimatum that either she or Schofield had to leave the programme.[68]
In a statement to theDaily Mail on 26 May, Schofield admitted that, before leaving his wife in 2020, he had carried on anextramarital affair with a younger male ITV co-worker.[67][71] He had first met the co-worker while giving a talk at the drama school where the latter was then a 15-year-old student.[72] Schofield later arranged a job interview for the co-worker atThis Morning, where he was hired as a production assistant.[73][74] Schofield stated that the affair had begun when the co-worker was 20 years old, at which point Schofield was in his mid-50s, and admitted lying about it to ITV's management, his work colleagues, his lawyers, his agent and his friends and family.[75][76] He resigned from ITV and apologised for his lies, while calling the relationship "consensual" and "unwise but not illegal."[67][77]
ITV said it had investigated rumours of a relationship between Schofield and the co-worker in early 2020, but that both men had repeatedly denied the affair.[71] News of Schofield's affair and departure from ITV received extensive coverage in the British media.[78]Elton John said that "If it was a straight guy in a fling with a young woman, it wouldn't even make the papers" whileJeremy Clarkson said "It seems to me he is only guilty of being what he said he was: gay."[79][80]Piers Morgan also supported Schofield, saying it was time for the media to stop "relentless persecution" of Schofield.[81]
Following his resignation, he gave separate interviews to BBC'sAmol Rajan andThe Sun in June 2023, in which he apologised to the co-worker for bringing the "greatest misery into his totally innocent life." He deniedgrooming the man, and said that he had lied not to protect his own career but to preserve the co-worker's privacy.[82] He said that the two had never been in a "love affair" and were still friends. He said his career was over; said he had "lost everything" and felt "utterly broken", embarrassed and ashamed;[82] and claimed that if not for his daughters Ruby and Molly guarding him, he would have attempted suicide.[82][83] Although he acknowledged the age difference, Schofield said he believedhomophobia was a factor in the media coverage, suggesting that an affair with a woman would not have created such a scandal.[84]
Willoughby, who had previously said she was hurt that Schofield had lied to her when she asked about the rumours,[85] returned toThis Morning on 5 June for the first time since his departure.[86] Stating that she felt "shaken, troubled and let down," she said that everyone at the programme had given "love and support to someone who was not telling the truth."[87] She expressed concern for Schofield's mental health, thanked viewers for their kindness and support, and said "what unites us all now is a desire to heal."[88]
Stating that it was "deeply disappointed by the admissions of deceit" made by Schofield, ITV severed ties with him,[89] and instructed aKing's Counsel to carry out an external review of its handling of the incident.[90][91] ITV confirmed thatThis Morning would continue without Schofield,[72] and announced thatJane McDonald would replace him as host ofThe British Soap Awards.[92] The talent agency YMU dropped Schofield after representing him for 35 years,[93][94] and thePrince's Trust announced that it would no longer feature him as an ambassador, saying it was "no longer appropriate to work together."[89] When in Rome stopped selling the Phillip Schofield brand wines on its own website after revelations emerged about Schofield's affair, saying "this collaboration has drawn to a natural conclusion".[95]
As a result of the controversy, ITV in October 2023 began requiring all workers at the network – including staff, consultants, contractors, freelancers, apprentices, and individuals on work experience – to disclose all personal relationships with colleagues. The policy applies to co-workers in romantic or sexual relationships, but also to those who are friends or relatives, who live in the same household, or who share other close connections. Failure to comply with the policy can result in disciplinary action, including termination of employment.[96][97][98]
Schofield wrote in his memoir that in 2009, co-presenterFern Britton accused him of meddling in the show and left because of this.[99] Since the departure of Schofield, several people involved in the show have alleged atoxic culture operated. Ruth Langsford made a complaint to ITV while she worked there.[100] Eamonn Holmes stated Schofield was "a narcissist and a bully at the centre of the toxicity."[101] Media personality and singerKerry Katona described it as "fake" and her interview (as a guest) by Schofield and Willoughby "belittling".[102] Television personalityKim Woodburn, who appeared on the show after leaving theCelebrity Big Brother house, branded Schofield and Willoughby "phoney" and "two-faced" on the show.[103]
DrRanj Singh said that in 2023, he had made an official complaint of a toxic culture and had been managed out.[104] ITV confirmed that an external adviser carried out an investigation in 2021.[citation needed][105]Nadine Dorries, a formerCulture Secretary, questioned the culture and working practices of the show.[106] Questions over safeguarding and complaint handling by ITV were raised generally, and on 14 June 2023, ITV's chief executiveCarolyn McCall answered to MPs on theCulture, Media and Sport Committee.[107][108][109][110]
Loose Women panellistCarol McGiffin saidThis Morning was "tainted", and her colleagues did not like the show or Schofield's handover to them.[111] A former production staff member also criticised the working culture which led to her resignation.[112]
Schofield,[113] Hammond and O'Leary[114] all denied allegations of a toxic culture.[115]
On 17 June 2024, presenterCat Deeley caused controversy when she made comments aboutseizures and was accused of "mocking" people who have had seizures. After returning from an ad break, Deeley was seen dancing and shimmying toMeghan Trainor's "All About That Bass", prompting co-presenterBen Shephard to laugh at her. She then declared: "Nothing to see here. Yeah, I'm fine, just having a seizure." Deeley's comments caused charity theEpilepsy Society to react with the following social media post: "Seizures are no laughing matter for people with #epilepsy @catdeeley. Please do better and educated yourselves about this difficult and poorly understood condition, @thismorning." The following day, Deeley apologised for her comments on air, stating, "I just wanted to apologise to anyone who was offended yesterday when I made a light-hearted comment about my dancing style. It really wasn't supposed to cause any upset to anybody. But I can see why that might have been the case. So I do apologise and am very sorry for the upset."[116]
As of 2024[update], the show typically receives 486,000 viewers daily. On 3 October 2018, the show had one of its highest ratings, when 2.7 million viewers tuned in for its 30th anniversary.[117]
From 1996 to April 2018,This Morning left the Albert Dock, Liverpool and broadcast live from Studio 8 atThe London Studios on the South Bank, which features large picture windows looking out over the River Thames.[118] Coinciding with the programme's revamp, the outside of the studio was repainted with the newThis Morning logo and branding.
Since 16 April 2018,This Morning has been broadcast from Studio 3 of the newly renovatedTelevision Centre run byBBC Studioworks, along with the rest ofITV Daytime, includingLoose Women,Lorraine andGood Morning Britain.[119]
It was planned to move back to the studios in 2023, but in October 2018, ITV announced it was looking to sell the site and would continue with the current studios and offices longer term.[120] In November 2019, the London studio ofThis Morning was sold toMitsubishi Estate.
This Morning won theNational Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022. The show lost in the nominations in 2023 toThe Repair Shop.[121]
| Year | Group | Award | Result |
|---|---|---|---|
| 1997 | National Television Awards | Most Popular Daytime Show | Nominated |
| 1998 | Won | ||
| 1999 | Won | ||
| 2000 | Won | ||
| 2001 | Won | ||
| 2003 | TV Quick Awards | Best Daytime Viewing | Won |
| 2004 | Won | ||
| National Television Awards | Most Popular Daytime Show | Won | |
| 2005 | Nominated | ||
| 2006 | Nominated | ||
| 2007 | Most Popular Factual Programme | Nominated | |
| 2008 | Nominated | ||
| 2010 | TV Times Awards | Favourite Daytime Programme | Won |
| 2011 | Won | ||
| National Television Awards | Best Topical Magazine Programme | Won | |
| Craft BAFTA | Digital Creativity | Nominated | |
| 2012 | National Television Awards | Most Popular Factual Programme | Won |
| TRIC Awards | Best TV Daytime Programme | Won | |
| Freesat Awards | Best Live Programme | Won | |
| BAFTA Craft Awards | Best Interactive Programme | Nominated | |
| 2013 | National Television Awards | Most Popular Daytime Programme | Won |
| TRIC Awards | Best TV Daytime Programme | Won | |
| 2014 | National Television Awards | Most Popular Daytime Programme | Won |
| TRIC Awards | Best TV Daytime Programme | Won | |
| Transgender Awards | Best Daytime Programme | Won | |
| 2015 | National Television Awards | Most Popular Daytime Programme | Won |
| Transgender Awards | Best Daytime Programme | Won | |
| 2016 | National Television Awards | Best Live Magazine Show | Won |
| TV Choice Awards | Best Daytime Show | Won | |
| Royal Television Society | Daytime Programme | Nominated | |
| Transgender Awards | Best Programme | Won | |
| 2017 | National Television Awards | Best Live Magazine Show | Won |
| TRIC Awards | Daytime Programme | Won | |
| Diversity in Media Awards | TV Moment of the Year | Nominated | |
| TV Choice Awards | Best Daytime Show | Won | |
| 2018 | National Television Awards | Best Live Magazine Show | Won |
| TRIC Awards | Daytime Programme | Won | |
| TV Choice Awards | Best Daytime Show | Won | |
| 2019 | National Television Awards | Daytime Programme | Won |
| TV Choice Awards | Best Daytime Show | Won | |
| 2020 | National Television Awards | Most Popular Live Magazine Show | Won |
| TV Choice Awards | Best Daytime Show | Won | |
| 2021 | Won | ||
| National Television Awards | Daytime Programme | Won | |
| 2022 | Won | ||
| TV Choice Awards | Best Daytime Show | Nominated | |
| 2023 | TRIC Awards | Daytime Programme | Nominated |
| 2023 | National Television Awards | Daytime Programme | Nominated |
| 2024 | TV Choice Awards | Best Daytime Show | Nominated |
| 2024 | National Television Awards | Daytime Programme | Nominated |
| 2025 | National Television Awards | Daytime Programme | Won |
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