The song received positive reviews frommusic critics, with many of them comparing it to Eilish's hit single "Bad Guy". "Therefore I Am" was featured in 2020 year-end lists by multiple publications, includingBillboard,NME, andUproxx. The song peaked at number two on the USBillboard Hot 100, behind24kGoldn’s“Mood” featuringIann Dior, giving Eilish her fourth top-10 hit in the United States. The song further reached the top five on theBillboardairplayHot Rock & Alternative Songs charts and number one on theMainstream Top 40 chart. It peaked at number one on the singles charts in Greece, Ireland, Lithuania, and New Zealand, alongside receiving aplatinum certification in Canada fromMusic Canada (MC).
Released on the same day as its single, the song'smusic video was filmed inside theGlendale Galleria shopping mall inGlendale, California. Due to theCOVID-19 pandemic, the mall had been closed to the public, hence the absence of people in the mall throughout the music video. Self-directed by Eilish, the music video features her alone in an empty shopping mall, stealing and eating various consumables from food stalls in the mall. Eilish performed the song atAmerican Music Awards of 2020 in November 2020 and as part ofa concert film anda world tour in support ofHappier Than Ever.
Development for "Therefore I Am" began in January 2020, and continued throughout quarantine during theCOVID-19 pandemic.[1] On September 14, 2020, during anInstagram Live session, Eilish revealed she would release a new song andmusic video.[2] On November 9, 2020, Eilish announced on social media that "Therefore I Am" would be released on November 12, 2020, while simultaneously revealing the cover art.[3][4][5][6] In an interview with Zane Lowe onApple Music 1, Eilish explained: "You know this song is very, very up for interpretation. I'm very curious to see what people get from it and also what they feel when they hear it. It was very fun to complete. It was fun to record. I feel like you can hear it. I feel that I sound very much like…I'm just fucking around. I'm just joking. It's like, come on. It's so real. I feel like a natural, and don't take me seriously, you know? I love it."[7]
Lyrically, Eilish sings about disregarding people's opinions towards her.[20][21] She explains that she is an individual with a mind of her own and does not require anybody making decisions on her behalf.[16] In the chorus, Eilish makes fun of an unknown person, telling them that they believe they are "the man" while beginning to wonder the reality of existence.[22] As the song continues, Eilish does not feel the person is what they believe themselves to be.[22] In the first verse, Eilish expresses disdain towards the constant media coverage about her and demands the charlatans to stop speaking her name as if they know her personally.[15][22] Laura English ofMusic Feeds theorized that she is singing about "articles about her baggy getups to paparazzi shots when she wears normal clothes".[23] In the bridge, Eilish laughs as she claims she does not know who the person is, repeating: "I'm sorry, I don't think I caught your name".[22]
"Therefore I Am" was met with positive reviews from music critics. Glenn Rowley ofBillboard mentions that the song has Eilish's "signature throbbing beats" and "whispery vocals".[9] In a five-star review, Thomas Smith ofNME noted that Eilish "fuses critical philosophy with a swipe at the haters on her thrilling new single, a deliciously spicy tale that will no doubt have fans decoding every line".[15] Rachael Dowd ofAlternative Press commented that the song "shows another side to [Eilish] some may have never seen before".[24]Good Morning America's Josh Johnson described the song as a sequel to Eilish's number one hit "Bad Guy".[25]
Mike Wass ofIdolator viewed the song as a "defiant banger" and said it was "easily her catchiest and most commercial song since "Bad Guy".[26] Steffanee Wang ofNylon cited that the song is a "dark-sounding bange" and "sheds the self-seriousness of her last few releases and lets loose".[20]Slant Magazine's Alexa Camp analyzed that the song is a "stark contrast" compared to her two previously released singles, "No Time to Die" and "My Future".[18] Jordan Robledo of theGay Times lauded the songs "eerie" sound, "hypnotizing" vocals, and its "unapologetic" lyrics.[27] He thought the song was a "bop from start to finish".[27] In his review forThe New York Times, Jon Pareles said "Therefore I Am" was a "relatively minor addition to [Eilish's] catalog" but mentioned it "has attitude enough to get by".[28] The song featured on 2020 year-end lists byBillboard (14),[29]Consequence of Sound (24),[30]NME (14),[31] andUproxx (50).[32]
"Therefore I Am" debuted at number 94 on the USBillboard Hot 100 with 3.1 million streams, 5,000 downloads, and 11.7 million radio airplay audience impressions in its first four days of tracking.[41] The song rose to number two on the chart the next week after it drew 24.2 million streams, 14,000 downloads, and 18.3 million radio airplay audience impressions, giving Eilish her fourth top-10 hit in the United States and 20th total Hot 100 hit.[42] With a vault of 92 positions, "Therefore I Am" made the fourth-greatest leap in the Hot 100's history.[42] The song also peaked within the top five on the USBillboardairplayHot Rock & Alternative Songs chart, and topped theMainstream Top 40 chart, her second number one on the latter chart.[43][44] It reached number two in Canada and received aplatinum certification byMusic Canada (MC) for track-equivalent sales of 80,000 units.[45][46]
The song also reached number two on theUK Singles Chart and received a silver certification from theBritish Phonographic Industry (BPI), which denotes track-equivalent sales of 200,000 units.[47][48] "Therefore I Am" peaked at number one on the singles charts in Greece,[49] Ireland,[50] Lithuania,[51] and New Zealand.[52] It further reached the top five in Australia,[53] Austria,[54] Denmark,[55] Finland,[56] Germany,[57] Hungary,[58] Israel,[59] Portugal,[60] Singapore,[61] Sweden,[62] and Switzerland.[63] The song also peaked within the top 20 in the Czech Republic,[64] Italy,[65] Malaysia,[66] the Netherlands,[67] and both the Belgium Flanders and Wallonia charts.[68][69]
Amusic video for "Therefore I Am" premiered on Eilish'sYouTube channel on November 12, 2020.[70][71][72] The video was solely directed by Eilish.[70][73][74][75] It was shot inside theGlendale Galleria shopping mall in California,[70][75] where she would frequently go when she was a young teenager.[76] Eilish told Lowe about the visual: "The video is just the way that the song feels to me—careless and not really trying. The video, we, number one, shot on an iPhone, which we didn't even mean to do".[77] She described the video as both "random" and "chaotic", and revealed that it was filmed overnight with "barely any crew".[77][78] Fans believe Eilish made the music video in order to prove that she does not care what people think about her body.[16]
A still from a music video, depicting Eilish's favorite moment of the visual.[1]
The video begins with Eilish, dressed in both a baggy white cardigan that has graffitied symbols and patches, and a pair of shorts, walking around an empty shopping mall alone.[79][80] As the song's beat kicks in, Eilish begins to dance wildly throughout the mall.[81] The singer helps herself to food and drinks fromWetzel's Pretzels,Hot Dog on a Stick, andChipotle Mexican Grill.[21][82][83] Thereafter, Eilish ascends an escalator, and sings the chorus while eating the food acquired in the video.[75] The video concludes with an off-screen security guard yelling at Eilish, instructing her to leave the building; the singer flees from the mall into a parking garage.[80][84]
Writing forThe Fader, Jordan Darville compared the visual toFatboy Slim's "Weapon of Choice" music video (2001), but said it had "less dancing and more french fries".[85] Patrick Hosken ofMTV noted the video captures a feeling of "estrangement" and "isolation".[76] He mentioned that Eilish was not "implicitly haunted by the shuttered shops and eerie emptiness", while adding the video evokes "Dawn of the Dead's suburban post-apocalyptica" and plays like a "nuclear-fallout version ofNew Radicals's beloved late-'90s kids-take-over-the-mall anthem, 'You Get What You Give'".[76] Liam Hess, writing forVogue magazine, stated the video offered a "mall rat-inspired twist on a signature Eilish silhouette—and marked a welcome return for one of pop's most agenda-setting style stars".[79] The staff ofPaper magazine noted the production has a "lo-fi handheld camera quality", and hypothesized that Eilish and her crew spent their budget on renting out the mall.[86]
^ab"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic.Note: Select 6. týden 2021 in the date selector. Retrieved February 15, 2021.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic.Note: Select 47. týden 2020 in the date selector. Retrieved November 23, 2020.
^"ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic.Note: Select 4. týden 2021 in the date selector. Retrieved February 1, 2021.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic.Note: Select 47. týden 2020 in the date selector. Retrieved November 23, 2020.
.png)
