The Verve performing atMadison Square Garden in 2008. From left to right: Nick McCabe, Peter Salisbury, Richard Ashcroft and, out of sight, Simon Jones
Soon after their commercial peak, the band broke up in 1999, citing internal conflicts.[5] According toBillboard magazine, "the group's rise was the culmination of a long, arduous journey that began at the dawn of the decade and went on to encompass a major breakup, multiple lawsuits, and an extensive diet of narcotics".[6] During an eight-year split, Ashcroft dismissed talk of a reunion, saying: "You're more likely to get all fourBeatles on stage."[5] The band reunited in 2007 and releasedForth in 2008, which spawned the single "Love Is Noise". Amid revived tensions, the band broke up for the third time in 2009.[7]
The founding members of the Verve met atWinstanley Sixth Form College, in theMetropolitan Borough of Wigan, Greater Manchester, when Liam Begley introducedRichard Ashcroft to the other band members. The band was initially known as justVerve, and their first gig was at a friend's birthday party at the Honeysuckle Inn, inWigan, on 15 August 1990.[8] Most of the band's early material was created through extensivejam sessions.[9] Fronted by Ashcroft, the band caused a buzz in early 1991 for their ability to captivate audiences with their musical textures andavant-garde sensibilities.
The group were signed byHut Records in 1991[10] and their first studio releases in 1992, "All in the Mind", "She's a Superstar", and "Gravity Grave" (along with the December 1992 EPVerve) saw the band become a critical success, making an impression with freeform guitar work by McCabe and unpredictable vocals by Ashcroft. Those first three singles reached the first spot in the UK Indie charts, and "She's a Superstar" entered the UK Top 75 Singles Chart. The band saw some support from these early days in the United States in some music scenes in big cities like New York connected with psychedelic music.
1993'sA Storm in Heaven was the band's full-length debut, produced by record producerJohn Leckie. "Blue" was released as the lead single and again managed to enter in the UK Top 75 at No. 69 and reached No. 2 in the Indie charts. The album was a critical success, but was only a moderate commercial success, reaching No. 27 in the UK album chart that summer.[10] The second single from the album, "Slide Away", topped the UKindie rock charts. During this period the band played a number of gigs withOasis who, at the time, were relatively unknown.[11] Furthermore, the band supportedThe Smashing Pumpkins on the European Part of theirSiamese Dream Tour in autumn of 1993.[12]
In 1994, the band released the albumNo Come Down, a compilation of B-sides plus a live version of "Gravity Grave" performed atGlastonbury Festival in 1993. It was the band's first release under the name "The Verve", following legal difficulties with jazz labelVerve Records.[13] The band then played on the travelling US alternative rock festivalLollapalooza in the summer of 1994. A new mix of "Blue" was released in the US to promote the band. The tour became notorious for the events of 11 July – Ashcroft was hospitalised fordehydration after a massive session of drinking[14][better source needed] and Salisbury was arrested for destroying a hotel room inKansas in a drug-fuelleddelirium.[15] However, the band were performing again the very next day.[16] Ashcroft later recalled: "At the start, it was an adventure, but America nearly killed us."[17]
The Verve's physical and mental turmoil continued into the chaotic recording sessions of their second album, 1995'sA Northern Soul, produced byOwen Morris. The band departed from the experimental psychedelic sounds ofA Storm in Heaven and focused more on conventional alternative rock, with Ashcroft's vocals taking a more prominent role in the songs, although reminiscent of some of the early work.
The band released the album's first single "This Is Music" in May, and it reached No. 35, their first single to reach the Top 40. It was followed by "On Your Own" in June which performed even better, reaching No. 28. This single was particularly new for the Verve as it was a soulful ballad. The album reached the UK Top 20 upon its release in July, but Ashcroft broke up the band three months later, just before the release of the third single "History", which reached No. 24 in September. Ashcroft later stated: "I knew that I had to do it earlier on, but I just wouldn't face it. Once you're not happy in anything, there's no point living in it, is there? But my addiction to playing and writing and being in this band was so great that I wouldn't do anything about it. It felt awful because it could have been the greatest time of our lives, with "History" doing well, but I still think I can look myself in the mirror in 30 years time and say, 'Yeah man, you did the right thing.' The others had been through the same thing. It was a mixture of sadness and regret, and relief that we would have some time away."[18] Around this period, Oasis guitarist and friend of AshcroftNoel Gallagher dedicated the song "Cast No Shadow" on the album(What's the Story) Morning Glory? to Ashcroft in the liner notes of that album.
Ashcroft reunited with Jones and Salisbury just a few weeks after the break-up, but McCabe did not rejoin them. The new band hired formerSuede guitaristBernard Butler, but he spent only a couple of days with the band.[19] The band then choseSimon Tong, a school friend credited with originally teaching Ashcroft and Jones to play guitar. The band made no live appearances in 1996, apart from a solo performance from Ashcroft supporting Oasis in New York;[20] the year was spent playing and recording songs for a new album.
Urban Hymns, success and second breakup (1997–1999)
In January 1997, Ashcroft asked McCabe to return, saying: "I got to the point where nothing other than The Verve would do for me."[21] McCabe obliged and with the new line-up in place (Tong remained on guitar alongside McCabe), the group went through a "spiritual" recording process to finish their third album,Urban Hymns.
For the first time, the Verve achieved commercial success with their new material. The first single, "Bitter Sweet Symphony", entered the UK charts at number 2 in June 1997. TheBBC wrote that it "became one of the anthems of the year" and "became almost inescapable" after it was used in a television car advert.[22]
The music video, which received heavy rotation onMTV, sees Ashcroft walking down a busy London pavement, oblivious to what is going on around and refusing to change his stride or direction.[23][24] The song is based on asample from a 1965 version ofthe Rolling Stones' song "The Last Time" by theAndrew Oldham Orchestra;Allen Klein, who owned the copyright, refused clearance for the sample, and took control of the songwriting credits and royalties.[25]
In August 1997, The Verve began playing their first gigs in two years, beginning the Urban Hymns Tour. The next single, "The Drugs Don't Work", gave the band their first UK number one in September.[26]Urban Hymns reached number one on theUK Albums Chart that month, knocking off Oasis' highly anticipated albumBe Here Now.[26] The Verve saw an overwhelming increase in popularity overseas; it reached the US top 30, going platinum in the process,[10] and "Bitter Sweet Symphony" reached number 12 on the US charts, their highest ever American position.[27] Critic Mike Gee ofiZINE said of this time that the Verve "had become the greatest band in the world. ...The Verve were no longer the question mark or the cliché. They were the statement and the definition."[28] By November the band released "Lucky Man" in the UK and reached number 7.[26] At the1998 Brit Awards, The Verve won the awards forBest British Group[29] andBest British Album (Urban Hymns).[2] The band's singles were given extensive airplay on US rock stations and Ashcroft, and bandmates, appeared on the cover ofRolling Stone magazine in March 1998.[3] Then, as the band was on a successful tour to promote the album, Jones collapsed on stage.[citation needed] At the1998 MTV Video Music Awards, "Bitter Sweet Symphony" was nominated forVideo of the Year,Best Group Video, andBest Alternative Video.[30]
On 24 May 1998, The Verve played a homecoming concert in front of 33,000 fans in the grounds ofHaigh Hall & Country Park,Aspull, supported byBeck andJohn Martyn. The band then played gigs in mainland Europe, but, on 7 June, a post-show fight at thePhilips Halle inDüsseldorf,Germany left McCabe with a broken hand and Ashcroft with a sore jaw. After this, McCabe decided he could not tolerate the pressures of life on the road any longer and pulled out of the tour, leaving the band's future in jeopardy, with rumours of a split circulating in the press. The band continued with session musicianB. J. Cole replacing McCabe, whose guitar work was also sampled and triggered on stage. The band played another American tour, which was riddled with problems as venues were downsized[31] and support actMassive Attack dropped out.[32] The band returned to England for two headline performances atV Festival, which received poor reviews;NME wrote that "where songs used to spiral upwards and outwards, they now simply fizzle tamely".[33] The Verve played their last gig atSlane Castle in Ireland on 29 August. A long period of inactivity followed. In February 1999, "Bitter Sweet Symphony" was nominated for theGrammy Award for Best Rock Song.[4] Finally, in April 1999, it was announced that The Verve had again split up.[34]
By the time The Verve had split, Ashcroft was already working on solo material accompanied by, among others, Salisbury and Cole. In 2000, he released his first solo album,Alone with Everybody, which reached number 1 in the UK album charts.[26]
The former members sometimes expressed bitter sentiments about the band's later years. In his only interview after the split, McCabe said ofUrban Hymns: "By the time I got my parts in there it's not really a music fan's record. It just sits nicely next to the Oasis record."[35] During his solo career, Ashcroft expressed regret at having asked McCabe to return for the album instead of releasing it under his own name, saying: "Imagine being the guy that's written an album on his own, bottles it near the end, feels like there's unfinished business, rings Nick McCabe up who adds some guitars, puts it out as the Verve and the same problems arise again. Imagine being that mug. I've now got to rewrite history. Everyone thinks those songs are somehow associated with another bunch of people that I'm not with now."[36] Jones claimed that "The Verve were going off in a direction of strings and ballads, and that's not where I was coming from at all. Loud guitars is it for me",[37] though noting that this was not why the band split up.[38]
Ashcroft had been adamant that The Verve would not re-form, once remarking: "You're more likely to get all fourBeatles on stage".[39] However, after Ashcroft learned that Salisbury was in contact with McCabe over a possible side project, Ashcroft contacted McCabe and Jones, making peace with them, and the band re-formed. Tong was not asked to rejoin, so as to keep the internal issues that split the band up a decade ago to an absolute minimum. Jones explained this decision by stating: "It would have been too hard, it's hard enough for the four of us. If you bring more people to it, it's harder to communicate and communication has always been our difficulty". Paradoxically, McCabe would state years later on his Twitter account, that he intended to include the electric violinist and arrangerDavide Rossi as a new member of the group.[40] On 26 June 2007, the band's reunion was announced byJo Whiley onBBC Radio 1. The band, reuniting in their original line-up, announced they would tour in November 2007, and release an album in 2008. The band stated: "We are getting back together for the joy of music",[41] though they turned down a multi-album deal offer "because the 'treadmill' of releasing albums and touring marked the beginning of the end for the band a decade ago".[42]
Ashcroft on stage with The Verve atPinkpop, Netherlands, in 2008
The band's new single "Love Is Noise" premiered onZane Lowe's evening show onBBC Radio 1, on 23 June.[49] They performed at the coveted Sunday night slot on the Pyramid Stage atGlastonbury on 29 June, closing the show with the new song. The Verve released a free download of a non-album track, "Mover", on 30 June. The song had been performed by the band in 1994, but had never seen a proper recording until the reunion. The track was available for download from their official website for one week only.
The band announced the new album's title:Forth, which was released in the UK on 25 August and the following day in North America. The album reached No. 1 on theUK Albums Chart on 31 August. The lead single "Love Is Noise" was released in the UK on 3 August digitally and one week later (11 August) on its physical form, peaking at No. 4 in the UK.[50] The song was a moderate success in Europe, charting at No. 16 in the European chart (with 6 weeks in the Top 20). "Rather Be", the second single from the album, was released in November but did not become as successful as "Love Is Noise" was, peaking at number 56 on theUK Singles Chart.
In August 2009,The Guardian speculated that The Verve had broken up for a third time,[51] with Jones and McCabe no longer on speaking terms with Ashcroft as they felt he was using the reunion as a vehicle to get his solo career back on track.[51] Being asked about the supposed split, Ashcroft toldThe Daily Telegraph, "I can confirm we did what we set out to do [...] Right now there are no plans to be doing anything in the near future."[7]
Among the reasons for the breakup, it is known that in August 2008, McCabe was ordered to quit drinking by the band's management team, however, the damage had been done to the band's ambient and it was at a point of no return.[52]
McCabe, Jones, Rossi (who served as a touring musician of the Verve) and the drummer Mig Schillace started a new band, The Black Ships, who later changed their name toBlack Submarine.[51] In September 2017, McCabe said he had not spoken to Ashcroft for over a year and that a possible reunion would be unlikely in the foreseeable future.[53][54][55] That year also saw the release of the 20th-anniversary version ofUrban Hymns.[56]
In April 2019, theRolling Stones agreed to return the royalties and songwriting credits for "Bitter Sweet Symphony" to Ashcroft.[57] Ashcroft announced the agreement in May, when he received theIvor Novello Award for Outstanding Contribution to British Music from theBritish Academy of Songwriters, Composers, and Authors.[58] He said it was a "kind and magnanimous" move, and said: "I never had a personal beef with the Stones. They've always been the greatest rock and roll band in the world. It's been a fantastic development. It's life-affirming in a way."[59]